Visual Imagery for Blogs - Bar Camp Berlin 3

Visual Imagery for Blogs Mark Melnykowycz An American Peyote Scribble blog.americanpeyote.com Blog Camp Berlin 3 October 19th, 2008

Goal • Discuss the use of pictures on the web • Integrate visual and text blogging • Increase blog visibility • Build new connections to readers/viewers

Blogging • Create a reaction in the reader • Communicate or invoke emotion • Transfer knowledge • Give value to the readers

Blogging with Text • Efﬁcient - readers scan and read text • Google indexes posts via keywords, tags, content, titles, etc. • Easy to produce

Fear Adventure Beauty Love Cool Hate Dramatic Desire

Google • Text based searching • Flickr photos indexed in Google • Links in Flickr description to your blog • Good image search capabilities

Flickr for Photographers • Ability to share images with an audience • Fast posting (faster than text) • Discussion forums (group interaction) • The image stands on its own with little context

Flickr for Bloggers • Images indexed in Google/Yahoo • Use as image server • Post photos to groups • Use images in group discussions • Participate in group communities

Strobist.com Flickr Workshops Blog Partners Discussion Reader Blog Photo sharing Interaction Network

Flickr Posting Photo Text Post Link

Flick Photos Blog Post Flick Discussion

Key Points • Use the power of visual images • Understand reader needs • Understand value of timing • Provide unique value • Create multiple connection points to content • Engage in discussion outside of blog

Reactions to Images • Context, text deﬁnes the base for the image • Viewer preconceptions about the image or presentation form

Images • Instant understanding Reaction • No translation needed based on your • Emotional response experiences • Open to interpretation What is the context?

Context • A visual images means something because of its context • Context deﬁned by your experiences • Context deﬁned by text content • Images reinterpreted based on new context

Text Text • Photography as a Weapon (Errol Morris) • http://morris.blogs.nytimes.com/2008/08/11/photography-as-a-weapon/

U.S. Secretary of State Colin Powell addressed the U.N. Security Council Feb. 2003

Is Truth Deﬁned by Context? • Images are as ﬂexible as text to lie with

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Visual Imagery for Blogs - Bar Camp Berlin 3

by Boltz Mann on Nov 01, 2008

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Visual Imagery for Blogs - Bar Camp Berlin 3 — Presentation Transcript