Visual Imagery for Blogs


        Mark Melnykowycz
    An American Peyote Scribble
     blog.americanpeyote.com

        ...
Goal
• Discuss the use of pictures on the web
• Integrate visual and text blogging
• Increase blog visibility
• Build new ...
Blogging

• Create a reaction in the reader
• Communicate or invoke emotion
• Transfer knowledge
• Give value to the reade...
Blogging with Text

• Efficient - readers scan and read text
• Google indexes posts via keywords, tags,
  content, titles, ...
Fear           Adventure


                               Beauty
Love


 Cool                          Hate


       Drama...
Fear           Adventure


                               Beauty
Love


 Cool                          Hate


       Drama...
Google

• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image s...
Flickr for Photographers

• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums...
Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group d...
Strobist.com




    Flickr      Workshops       Blog Partners

 Discussion       Reader          Blog
Photo sharing   Int...
Flickr Posting

 Photo


  Text



Post Link
Flick Photos
Blog Post
            Flick Discussion
Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
...
Reactions to Images

• Context, text defines the base for the
  image
• Viewer preconceptions about the image or
  presenta...
Images
• Instant understanding
                             Reaction
• No translation needed    based on your
• Emotional ...
Context

• A visual images means something because
  of its context
• Context defined by your experiences
• Context defined ...
Text
                                  Text



•   Photography as a Weapon (Errol Morris)

•   http://morris.blogs.nytimes...
U.S. Secretary of State Colin Powell addressed the U.N. Security
Council Feb. 2003
Is Truth Defined by
         Context?


• Images are as flexible as text to lie with
Discussion
Visual Imagery for Blogs - Bar Camp Berlin 3
Visual Imagery for Blogs - Bar Camp Berlin 3
Visual Imagery for Blogs - Bar Camp Berlin 3
Visual Imagery for Blogs - Bar Camp Berlin 3
Visual Imagery for Blogs - Bar Camp Berlin 3
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Visual Imagery for Blogs - Bar Camp Berlin 3

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My session for Bar Camp Berlin 3, centered on the use of Visual Imagery for Blogs, integration with Flickr and how photos can be used to create reactions in viewers.

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Visual Imagery for Blogs - Bar Camp Berlin 3

  1. 1. Visual Imagery for Blogs Mark Melnykowycz An American Peyote Scribble blog.americanpeyote.com Blog Camp Berlin 3 October 19th, 2008
  2. 2. Goal • Discuss the use of pictures on the web • Integrate visual and text blogging • Increase blog visibility • Build new connections to readers/viewers
  3. 3. Blogging • Create a reaction in the reader • Communicate or invoke emotion • Transfer knowledge • Give value to the readers
  4. 4. Blogging with Text • Efficient - readers scan and read text • Google indexes posts via keywords, tags, content, titles, etc. • Easy to produce
  5. 5. Fear Adventure Beauty Love Cool Hate Dramatic Desire
  6. 6. Fear Adventure Beauty Love Cool Hate Dramatic Desire
  7. 7. Google • Text based searching • Flickr photos indexed in Google • Links in Flickr description to your blog • Good image search capabilities
  8. 8. Flickr for Photographers • Ability to share images with an audience • Fast posting (faster than text) • Discussion forums (group interaction) • The image stands on its own with little context
  9. 9. Flickr for Bloggers • Images indexed in Google/Yahoo • Use as image server • Post photos to groups • Use images in group discussions • Participate in group communities
  10. 10. Strobist.com Flickr Workshops Blog Partners Discussion Reader Blog Photo sharing Interaction Network
  11. 11. Flickr Posting Photo Text Post Link
  12. 12. Flick Photos Blog Post Flick Discussion
  13. 13. Key Points • Use the power of visual images • Understand reader needs • Understand value of timing • Provide unique value • Create multiple connection points to content • Engage in discussion outside of blog
  14. 14. Reactions to Images • Context, text defines the base for the image • Viewer preconceptions about the image or presentation form
  15. 15. Images • Instant understanding Reaction • No translation needed based on your • Emotional response experiences • Open to interpretation What is the context?
  16. 16. Context • A visual images means something because of its context • Context defined by your experiences • Context defined by text content • Images reinterpreted based on new context
  17. 17. Text Text • Photography as a Weapon (Errol Morris) • http://morris.blogs.nytimes.com/2008/08/11/photography-as-a-weapon/
  18. 18. U.S. Secretary of State Colin Powell addressed the U.N. Security Council Feb. 2003
  19. 19. Is Truth Defined by Context? • Images are as flexible as text to lie with
  20. 20. Discussion

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