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Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
Social Media for the Time-Strapped Association
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Social Media for the Time-Strapped Association

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  • 1,350 people have come from Facebook into the join process.
  • Wikipedia is the social media site that brings the most traffic to our site, with an average of 900 visitors per month.
  • Recruiting Advocates In Total (Social Media and Other Sources):Petition – 4,000 Signatures in 48 Hours3,089 Stories Shared4,778 Emails Sent to Congress
  • Today we have over 23,000 followers on Facebook and over 3,000 between our 4 Twitter accounts.
  • I’ll gather some more of these…
  • I’ll gather some more of these…
  • I’ll gather some more of these…
  • How many people have these on their web sites?How many people still have a “hit counter” display on their web sites?
  • Start a conversation with the audience…
  • Transcript

    • 1. 2010 ASAE Technology Conference
      Social Media for the Time-Strapped Association
      Wednesday, December 15, 2010
      #techte1
      CONTENT LEADERS:
      Larry Himelfarb, American Nurses Association
      Jessica Ek, American Nurses Association
      Frank Klassen, Syscom Services
    • 2. Let’s Get Started!
      What we will cover today….
      Introductions:
      Jessica Ek, American Nurses Association
      Frank Klassen, Syscom Services
      Larry Himelfarb, American Nurses Association
      We welcome your questions and participation
      Twitter tag #tech10 te1
    • 3. Let’s Get Social
      Convincing yourself and your leadership to take the plunge
      Committing the resources
      What are your goals/return on investment
      Increased & expanded awareness/buzz/sales
      Customer/member loyalty
      Personalization & engagement & listening
      Opportunity to mobilize a connected army of ___
      Meeting or beating the competition
    • 4. Lessons Learned
      Make strategic choices and understand level of effort
      Go where your natural audience may be
      Start with low-risk solutions
      Facilitate viral sharing on website and electronic communications
      Encourage engagement/participation but be ready to monitor and respond carefully
      Measure and evaluate—what are you measuring?
      Create staff guidelines and provide training
    • 5. Objectives and Resources
    • 6. Getting Started
      Listen to conversation before participating
      Concentrate on one channel at a time
      Link accounts via RSS feed to maximize reach without increasing resources
      Create a social media plan
      Have a point person for monitoring comments
      Create a framework for action
      Recommend privacy settings
    • 7. Follow Your Members
    • 8. Facebook
      Pros: Easy medium for conversation, popular site
      Cons: Needs monitoring and upkeep, conversations can go awry
      Best Use: Creating a community, Increase membership
      Is it worth it?
    • 9. Twitter
      Pros: Quick, Easy for broadcasting message, viral potential
      Cons: Not as many users as FB, takes some time to monitor
      Best Use: Customer Service
      Is it worth it?
    • 10. LinkedIn
      Pros: Easy to post jobs and news, not as much time to monitor, RSS feed
      Cons: Infrequent visits, company news hard to distinguish
      Best Use: Career Resource
      Is it worth it?
    • 11. YouTube
      Pros: Multimedia, Ability to go viral
      Cons: Video production time
      Best Use: Put a face on association, User videos
      Is it worth it?
    • 12. Social Bookmarking
      Pros: Can reach new audiences, Can target based on interest
      Cons: Unpredictable results
      Best Use: Bringing attention to a new campaign or a popular resource
      Is it worth it?
    • 13. Wikipedia
      Pros: Reaches many people, no comments to moderate
      Cons: Conflict of Interest to edit your own page, “no follow” links
      Best Use: You can add value to an article talking about a topic you are experts in
      Is it worth it?
    • 14. ANA Nurse Space
      Pros: More control, Member benefit
      Cons: Not a site people are already on
      Best Use: Learning community
      Is it worth it?
    • 15. HCR Case Study
      Facebook
      Debunking myths
      Giving advocates a voice
      Gathering frontline stories about the health care system
      Twitter
      Live Tweets from hearings and events
      YouTube
      Highlighting nurses discussing why health care reform matters to them
    • 16. HCR Results
      Raising Awareness
      Reaching followers
      Facebook – started with 568 fans ended with 10,431
      Twitter – started with 46 followers ended with 1,292
      YouTube – 2,036 views of health care reform videos
      Traffic Back
      Facebook - 1,000+ visitors per month during the height of the hcr debate
      Twitter – Between 60 and 90 visitors per month
      YouTube – only a few visitors came from YouTube to the ANA website each month
      Sparking Discussion on Facebook
      44 ANA posts with 2546 user interactions
      148 user posts with 581 user interactions
      Recruiting Advocates
      1,089 accessed resources, including downloading pdfs and watching videos
      632 took action, including sharing HCR stories and emailing congress people
      Social media helped ANA get 4,000 signatures on a HCR petition in only 48 hours
    • 17. HCR Lessons
      What Worked
      Gained followers we have kept to this day
      Shared excitement with nurses about being at the table for this historic discussion
      Gave an outlet for negative feedback
      What We Would Have Done Differently
      Stronger comment policy in place
      Gather feedback prior to announcement
      Quicker response to correct misinformation
    • 18. What’s Next for ANA
      Re-Launched ANANurseSpace
      Integrate Social Media and NursingWorld for a more engaging user experience
    • 19. Social Media and Your Website
      Which types of social media does your organization officially use?
      -- From Marketing General Inc. 2010 Membership Marketing Benchmarking Report
    • 20. Social Media and Your Website
      What is your primary reason for using social networks for professional purposes?
      -- AMA Social Media Survey, 2009
    • 21. Social Media and Your Website
      • More than 50% of the active users logon to Facebook daily and more than 35 million update their status daily. -- Facebook Statistics 
      • 22. 41% of Facebook users promote product fan pages. -- eMarketer & Morpace
      • 23. 37% of Facebook users join fan pages for discounts and coupons. -- eMarketer & Morpace
      • 24. Two-thirds of Facebook users are more likely to purchase a product or visit a retailer based on a Facebook friend referral. -- eMarketer & Morpace
    • Social Media and Your Website
      • Reaching 0ut
      • 25. Add This, Share this, Facebook, Twitter, etc.
      • 26. Like/Recommend
      • 27. Tracking Metrics
      • 28. Gathering In
      • 29. Showing activity, friends, messages, etc.
      • 30. Public Social Networks
      • 31. Private Social Networks
      • 32. Using The Social Information to Drive “Business” (It’s not about YOU, it’s about ME)
      • 33. Integrating information from Facebook into a dynamic, personal presentation
    • Social Media and Your Website
    • 34. Social Media and Your Website
    • 35. Social Media and Your Website
      Social Media and Your Website
    • 36. Social Media and Your Website
    • 37. Social Media and Your Website
      • Reaching 0ut
      • 38. Add This, Share this, Facebook, Twitter, etc.
      • 39. Like/Recommend
      • 40. Tracking Metrics
      • 41. Gathering In
      • 42. Showing activity, friends, messages, etc.
      • 43. Public Social Networks
      • 44. Private Social Networks
      • 45. Using The Social Information to Drive “Business” (It’s not about YOU, it’s about ME)
      • 46. Integrating information from Facebook into a dynamic, personal presentation
    • Social Media and Your Website
    • 47. Social Media and Your Website
      • Reaching 0ut
      • 48. Add This, Share this, Facebook, Twitter, etc.
      • 49. Like/Recommend
      • 50. Tracking Metrics
      • 51. Gathering In
      • 52. Showing activity, friends, messages, etc.
      • 53. Public Social Networks
      • 54. Private Social Networks
      • 55. Using The Social Information to Drive “Business” (It’s not about YOU, it’s about ME)
      • 56. Integrating information from Facebook into a dynamic, personal presentation
    • Social Media and Your Website
    • 57. Social Media and Your Website
    • 58. Social Media and Your Website
    • 59. Social Media and Your Website
    • 60. Social Media and Your Website
      Best Practices
      • Connecting…
      • 61. Put it on every page
      • 62. Make it easy to use
      • 63. Don’t show “counts”
      • 64. Displaying (Enticing)…
      • 65. Creating a “community”
      • 66. Creating a “Social environment”
      • 67. Personalizing…
      • 68. Scary – but powerful
      • 69. The User controls the experience (Opt-in and/or Out)
      • 70. Facebook
      • 71. LinkedIn
      • 72. Others
    • Social Media and Your Website
      • What are YOU Doing with your Web site?
    • Questions
      Larry Himelfarb
      Larry.himelfarb@ana.org
      Jessica Ek
      Jessica.ek@ana.org
      Frank Klassen
      Frank@syscomservices.com

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