2. Parents of Prospects Show Greatest Concern for the Potential of Emergency Events on Campus © 2010 Kelton Research. “ Very Concerned” About Types of Emergency Events Happening on Campus (Top Box) Concerns about rape, assault, and kidnapping are significantly higher for parents of female students versus parents of male students. Qualitative Insight : Campus safety is largely correlated with acts of violence, which parents believe their daughters are less equipped to handle compared to their sons.

4. Parents of College Prospects are Most Critical of Campus Safety….. © 2010 Kelton Research.. Current Perceptions of College Campus Safety Qualitative Insight : Some parents voiced concerns about larger schools being less safe than smaller schools because students are less likely to know who their classmates are at large schools. *Notes significant difference Large schools are a good target because they are perceived as more dangerous than small schools. School Safety Perceptions Parents of Small School Students Parents of Large School Students Students at Small School Students at Large School Very Safe (5) 18%* 13% 28%* 16%