How Employers Can Participate in America Saves Week
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How Employers Can Participate in America Saves Week



About America Saves Week and how employers can participate.

About America Saves Week and how employers can participate.



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How Employers Can Participate in America Saves Week How Employers Can Participate in America Saves Week Presentation Transcript

  • Week How EmployersCan Participate in America Saves Week.
  • About UsConsumer Federation of America islocated in Washington, D.C., and was foundedin 1968. It is an association of more than 300nonprofit pro-consumer groups IncludingConsumers Union, AARP, credit unions,housing co-ops, and grassroots organizations.America Saves is a national social marketingcampaign that seeks to motivate and supportlow to moderate income households to saveand build wealth.America Saves Week • An opportunity for Americans to assess their financial condition and goals • A dedicated time for financial action • A time for organizations and institutions to emphasize Automatic Saving and make it easy to start
  • Partners• Goal is to help people save more effectively by “Starting Small and Thinking Big”• A National Initiative
  • ASW 2012 Results–The largest organization participation todate: 815 organizations signed up, across 48 states.–Participation by 2,000+ organizations,– Media reach of over 31 million people.– More than 11.6 million reached throughPSAs, ads, media appearances.
  • Examples of Employer ParticipationING U.S. Retirement Services• Launched a campaign to “give yourself a Retirement Raise” to educate consumers about the new 2% reduction in Social Security tax.• Distributed a press release in conjunction with the campaign in which it endorsed ASW, and posted a retirement contribution rate calculator on its website.General Mills is using America Saves Week 2012 as an opportunity to promote their Financial Coaching Helpline benefit. They will be running an article on their company’s internal employee website and posting flyers at all of their non-union production facilities.Department of Defense included information about Military Saves Week on the leave and earnings statement that reaches 2.5 million active duty, national guard, and reserve employees.
  • How Employers Can Join ASWHow Financial Institutions Can 2013 Join ASW 2012 1. Sign up to participate in America Saves Week 2013 2. Promote Savings to your Employees through: – Newsletters – Emails – Websites – Social Media – Posters – Flyers – Payroll Stuffers – Workshops 3. Ask Your Employees to: – Save automatically through direct deposits into a savings or retirement account. – Encourage Employees to Join America Saves
  • How Financial Institutions Can Employer Resources Join ASW 20121. Sign up to participate in America Saves Week 20132. Download free ASW materials – Utilize America Saves Week materials like posters, fliers and payroll/statement stuffers. – Complete the tracking document to set internal goals for number of employees reached.3. Download the free digital communications kit (Coming soon.) – Join America Saves Week to get an email when this kit becomes available.)
  • America Saves Week Materials• Materials are available at and can be cobranded
  • Social Media Kit Bottom Line The savings message, resources and opportunity to save can support your members, customers, and employees. Your organization will benefit from participation in America Saves Week 2013, February 25- March 2. It is easy to participate in America Saves Week to support your programs, services and products. Register TODAY as a participating organization at
  • Social Media Kit Questions? Contact: Nancy 202-939-1015