A survey of 416 America Savers found: 1) Savers who joined in 2010 reported saving a median of $2,000, while those who joined in 2011 saved a median of $1,000. 2) Savers of all income levels reported being able to save, including those making less than $25,000 who saved a median of $400. 3) The most common important savings goals were debt repayment, emergency funds, and retirement. Savers reported feeling more hopeful about their finances and that they were saving more and managing debt better since joining America Saves.

1. Saver Survey Results
Spring 2012

2. Respondents: Who and How
 The following slides present the findings of a convenience
sample survey of 416 America Savers (who joined in 2010
and 2011) conducted March 26 – April 30, 2012.
 Participants were recruited through the America Saves e-
newsletter, direct e-mails, and through the America Saves
Facebook and Twitter page.
 While results can not be generalized to the entire America
Saves community, the findings provide insights into the
savings attitudes and behaviors of America Savers.

3. Summary of Findings
 Savers who joined America Saves in 2010 reported saving
$2,000* since joining America Saves.
 Savers of all income levels reported being able to
save – including savers making less than $25,000 who
reported saving $400* since joining America Saves.
 The most important saving goals for savers include: Debt
Repayment, Emergency Fund, and Retirement.
 Savers tell us that since they joined America Saves they feel
more hopeful about their financial situation, they
are saving more, and they are managing their debt
better.
*Median Value

4. Summary of Findings
 As a group, female savers reported saving $500 less per
household than male savers.
 Married and single savers reported saving $1,000* or
more vs. divorced/separated savers who reported only
saving $500* since joining America Saves.
 Savers age 55-64 reported saving the most successfully -
saving $2,000* or more since joining America Saves.
*Median Value

5. Who Are America Saves Savers?
Gender Age Marital Status
3%
5% 3%
65 Married
20% 55-64
16% 14%
23% Single
Female 45-54
56% Divorced or
Male 21% 35-44
80% 24% separated
25-34
32% Partnered
< 25
America Saves has a largely female audience, is comprised of
savers of all ages, and 56% of savers reported being married.
Gender N= 333; Age N= 333; Marital Status N = 333

6. Amount Trying to Save Each Month
Most Frequent Amounts
45
40
35
30
25
20
15
10
5
0
$25 $50 $100 $200 $300 $400 $500 $800 $1,000
Savers reported trying to save a median amount of
$200 each month*.
N= 227; *Median Value

7. Amount Saved Since Joining
America Saves – By Year
Joined in 2010 Joined in 2011
$2,000* $1,000*
Savers who joined America Saves in 2010 reported
saving $2,000* since joining America Saves.
N= 413; *Median Value

8. Amount Saved Since Joining
America Saves – By Gender
Female Male
$1,000* $1,500*
As a group, female savers reported saving $500 less per
household than male savers.
N= 302; *Median Value

9. Amount Saved Since Joining
America Saves – By Marital Status
Most Frequent Amounts
$1,200
$1,000
$800
$600
$400
$200
$0
Maried Divorced/Separated Single
Married and single savers reported saving $1,000* or more vs.
divorced/separated savers who reported only saving $500*
since joining America Saves.
N= 281; *Median Value

10. Amount Saved Since Joining
America Saves – By Age
Most Frequent Amounts
$2,500
$2,000
$1,500
$1,000
$500
$0
< 25 25-36 35-44 45-54 55-64 65+
Savers age 55-64 reported saving the most successfully - saving
$2,000* or more since joining America Saves.
N= 300; *Median Value

11. Amount Saved by Savers Who Joined
America Saves in 2010 – By Income
Most Frequent Amounts
$9,000
$8,000
$7,000
$6,000
$5,000
$4,000
$3,000
$2,000
$1,000
$0
< $25,000 $25,000 – $50,000 – $75,000 – $100,000+
$50,000 $75,000 $100,000
Savers of all income levels reported being able to save - including a
reported savings of $400* by those making less than $25,000.
N= 111; *Median Value

12. Most Important Savings Goal
Savings Goals by %
3%
Debt Repayment - 23%
8% Emergency Fund - 20%
4%
Retirement - 18%
23%
4%
Investment Savings - 6%
4% Pay Off Home Early - 5%
5% Homeownership - 5%
5% Home Improvement - 4%
20%
Education - 4%
6%
Vacation - 4%
18%
Motor Vehicle - 3%
Other - 8%
The most important saving goals for savers include: Debt
Repayment, Emergency Fund, and Retirement.
N= 356

13. Attitudes and behaviors of Savers
Overall quality of life
has improved
More hopeful about
financial situation
Saving more
Managing my debt
better
Actually managing my
money better
Confident about
managing my money
0% 50% 100%
% with rating
Not at all true Not very true A little true Somewhat true Pretty true Very true
Savers tell us that since they joined America Saves they feel more hopeful about
their financial situation, they are saving more, and they are managing
their debt better.
N= 111

14. Visit AmericaSaves.org for
more information