The lessons Adland can learn from Detroit
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The lessons Adland can learn from Detroit

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I think that there are some real lessons that the advertising and marketing communities can learn from Mayor Dave Bing and his re-imagining of Detroit. This is a presentation that I gave at AdTech ...

I think that there are some real lessons that the advertising and marketing communities can learn from Mayor Dave Bing and his re-imagining of Detroit. This is a presentation that I gave at AdTech London in September 2011

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The lessons Adland can learn from Detroit Presentation Transcript

  • 1. Death of Detroit A study in re-imagination and what lessons advertising can learn Amelia Torode
  • 2. IT STARTED WITH A FACEBOOK POST
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. ONE END PRODUCT
  • 11. ONE MEANS OF GROWTH
  • 12. ONE WAY OF WORKING
  • 13. THAT IMPACTED EVERYTHING
  • 14. WHAT CHANGED? The world went GLOBAL TECHNOLOGY enabled… The world went GREEN
  • 15. SOUND FAMILIAR? So, what happened next…
  • 16.  
  • 17. MAYOR BING HAD A VISION
  • 18. DID I MENTION THAT I LOVE TWITTER??
  • 19. INNOVATION FOCUSED
  • 20. TECHNOLOGICALLY ENABLED
  • 21. SUSTAINABLE
  • 22. WITH A SENSE OF SWAGGER
  • 23. 5 LESSONS FROM DETROIT
    • STRUCTURE Bigger isn’t better, “… and friends ” is smart
    • PEOPLE Fresh talent needed!
    • TECHNOLOGY Post-Digital – now, let’s deliver that
    • PRIDE Let’s start up-ing what it is we do
    • OUTLOOK Triple Bottom Line – people, planet, profits
  • 24. “ Thank You ” AMELIA TORODE @amelia_torode www.ameliatorode.typepad.com