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Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
Lowcarbnosugar 2013 Strategy
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Lowcarbnosugar 2013 Strategy

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Transcript

  • 1. 2013 STRATEGY
  • 2. OBJECTIVES1. Lowcarb.Nosugar2. Market Position3. Market Share 20134. Challenges 20125. Middle East Distribution 20136. Conclusion
  • 3. LOWCARB.NOSUGAR Modified organizational structure due to the demand of the market Initially focused on Snacks category with the tagline “Tasty Healthy Snacks” After conducting continuous studies in the market added variety of other brands and created 5 other categories  Lite Lunch & Dinner  Flavory Gourmet  Scrumptious Breakfast  Soothing & Refreshing Beverages  Luscious Desserts
  • 4. LOWCARB.NOSUGAR By positioning each category, Lowcarb.Nosugar has created a full lifestyle for its customers and has attracted many segments of the Kuwait market without abandoning any brands it represents All brands & products will complement the other and will boost sales which will help in retail store which will reopen in 2013 in more strategic location Sneak peak of upcoming Lowcarb.Nosugar website: www.anathothonline.com/demoz/lowcarb Arabic version will be available as well
  • 5. MARKET POSITION Lowcarb.Nosugar have successfully become leaders of the diet category in mass markets and retail Potentially growing in other sectors such as: hotels, restaurants & cafes
  • 6. Market Share 2013
  • 7. 2012 CHALLENGES Municipality, new Policy deployed on warehouses licenses Ministry, delay in licensing of reopening store Bank, delay in transfers funds Clients, delay in payments
  • 8. MIDDLE EAST DISTRIBUTION 2013 Targeting:  UAE  Jordan  Lebanon  Qatar
  • 9. CONCLUSIONLowcarb.Nosugar has successfully positioned eachproduct & product lines in variety of segment marketsand each have shown demand for each brand.

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