OBJECTIVES1. Lowcarb.Nosugar2. Market Position3. Market Share 20134. Challenges 20125. Middle East Distribution 20136. Conclusion
LOWCARB.NOSUGAR Modified organizational structure due to the demand of the market Initially focused on Snacks category with the tagline “Tasty Healthy Snacks” After conducting continuous studies in the market added variety of other brands and created 5 other categories Lite Lunch & Dinner Flavory Gourmet Scrumptious Breakfast Soothing & Refreshing Beverages Luscious Desserts
LOWCARB.NOSUGAR By positioning each category, Lowcarb.Nosugar has created a full lifestyle for its customers and has attracted many segments of the Kuwait market without abandoning any brands it represents All brands & products will complement the other and will boost sales which will help in retail store which will reopen in 2013 in more strategic location Sneak peak of upcoming Lowcarb.Nosugar website: www.anathothonline.com/demoz/lowcarb Arabic version will be available as well
MARKET POSITION Lowcarb.Nosugar have successfully become leaders of the diet category in mass markets and retail Potentially growing in other sectors such as: hotels, restaurants & cafes
Market Share 2013
2012 CHALLENGES Municipality, new Policy deployed on warehouses licenses Ministry, delay in licensing of reopening store Bank, delay in transfers funds Clients, delay in payments
MIDDLE EAST DISTRIBUTION 2013 Targeting: UAE Jordan Lebanon Qatar
CONCLUSIONLowcarb.Nosugar has successfully positioned eachproduct & product lines in variety of segment marketsand each have shown demand for each brand.