1. 2013 STRATEGY

2. OBJECTIVES
1. Lowcarb.Nosugar
2. Market Position
3. Market Share 2013
4. Challenges 2012
5. Middle East Distribution 2013
6. Conclusion

3. LOWCARB.NOSUGAR
 Modified organizational structure due to the demand of the
market
 Initially focused on Snacks category with the tagline “Tasty
Healthy Snacks”
 After conducting continuous studies in the market added
variety of other brands and created 5 other categories
 Lite Lunch & Dinner
 Flavory Gourmet
 Scrumptious Breakfast
 Soothing & Refreshing Beverages
 Luscious Desserts

4. LOWCARB.NOSUGAR
 By positioning each category, Lowcarb.Nosugar has created
a full lifestyle for its customers and has attracted many
segments of the Kuwait market without abandoning any
brands it represents
 All brands & products will complement the other and will
boost sales which will help in retail store which will reopen
in 2013 in more strategic location
 Sneak peak of upcoming Lowcarb.Nosugar website:
www.anathothonline.com/demoz/lowcarb
 Arabic version will be available as well

5. MARKET POSITION
 Lowcarb.Nosugar have successfully become leaders of
the diet category in mass markets and retail
 Potentially growing in other sectors such as: hotels,
restaurants & cafes

6. Market Share 2013

7. 2012 CHALLENGES
 Municipality, new Policy deployed on warehouses
licenses
 Ministry, delay in licensing of reopening store
 Bank, delay in transfers funds
 Clients, delay in payments

8. MIDDLE EAST DISTRIBUTION 2013
 Targeting:
 UAE
 Jordan
 Lebanon
 Qatar

9. CONCLUSION
Lowcarb.Nosugar has successfully positioned each
product & product lines in variety of segment markets
and each have shown demand for each brand.