Atkins Endulge
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Atkins Endulge Sell Sheet

Atkins Endulge Sell Sheet

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Atkins Endulge Document Transcript

  • 1. Atkins EnDULGE ™PRODUCt OVERViEW
  • 2. satisfy your sweetest cravings. Low in sugar.For taste – and for sales. Low/no/Reduced sugar and Glycemic claims in the last year reflect the potential for growth within ‘healthier’ Atkins Endulge™ bars satisfy taste buds and bottom lines like nothing else. they chocolate ranges.* taste just like your favorite candy bars, but there’s only 1 gram or less of sugar • Low/no/reduced sugar claims have grown 21% – which means no guilt. Just amazing taste, smart nutrition and lots and lots of from 2006 to 2008 in Us food and beverage profit. categories.* * source: Mintel GnPD 2008 And for this year, we’ve made Endulge even better: • Great new packaging creates a unified look and feel • incredible taste appeal Great taste + unbeatable • Contemporary, premium appearance • Clearly differentiated sub-brands • Billboard effect at shelf (Endulge, Advantage®, Day Break®) consumer loyalty. Loyalty – and sales – going up. ** • Easy to read benefit block eases navigation • 52% brand loyalty 68% • Better than EAs, Zone or south Beach 52% 50% ** source: nielsen Panel Data,indulgence-based products continue to be popular in the food and beverage market, 45% Q3 2008 42% 42% due to the inability of consumers to compromise between health and enjoyment. 39% 38% (Mintel 2008 Report, Healthy snacking – Us – Feb 08) 26% 24% Slim Clif Zon Bala Pow Spe Lun EAS Sou Fas e Pe nce er B cial a (car th B t r fec ar K eacCraveable taste - top notch nutrition. t b co h ntro l) † source: nielsen Period Ending 2/21/09 A healthy alternative to candy bars with a more complete nutritional profile. Atkins Endulge products fill Milk Chocolate Crisp – this is sheer indulgence. Luxury milk chocolate bar embedded with soya crispies. gaps in flavors and occasions. Yes, when it comes to snacking, you really can have it all. Chocolate Caramel Peanut – this is sheer indulgence. Luxury milk chocolate bar embedded with peanut Among the bar category, Chocolate, Nut and Caramel are among the top performers.† caramel. Yes, when it comes to snacking, you really can have it all. Chocolate Coconut Bar – Rich, moist coconut surrounded by a thick layer of chocolaty coating. it tastes just like your favorite coconut candy bar, without one bite of regret. Coming soon! Go on... Endulge. Atkins advanced science means, anyone can lose weight without giving up taste. Put sweet sexy science to work for you and your bottom line today. stock up on Atkins Endulge bars. And indulge your need to succeed.
  • 3. Who are we? ENDULGE BARS the Atkins nutritional Approach is a powerful, long-term plan for weight loss and BAR FLAvoRS PRoTEIN FIBER SUGAR NET CARBS CALoRIES weight management that works unlike any diet you’ve ever seen or tried. Atkins is a Milk Chocolate Crisp 4 grams 6 grams 1,5 grams 2 grams 140 Chocolate Caramel Peanut 3 grams 9 grams 1,5 grams 2 grams 135 totally different way to look at food - it will show you that eating the right foods can actually change the way your body works - change you from a fat-storing to a fat- burning machine. throw in some essential, yet fun, activity and you’re on your way ENDULGE BARS FLAvoRS SINGLE EAN DISPLAy/Box/UNIT EAN SINGLES PER DISPLAy/Box/UNIT CASE EAN UNITS PER CASE to the sexy results you’ve always wanted. Milk Chocolate 5060074621452 5060074621551 15 5060074624286 2 Crisp You’ll lose weight, you’ll maintain your optimal weight, you’ll feel better than ever - Chocolate 5060074625610 5060074625603 15 5060074625597 2 Caramel Peanut vital, confident, in control, from now on. And that’s very sEXY. SINGLE EAN UNIT EAN When you eat too many carbohydrates (carbs), your body burns some of thoseMilk SChocolate FoLL ow carbs for energy and stores the excess carbs as fat. When you eat fewer carbs -Crisp 5 060074 621452Chocolate S especially white flour and sugar, your body begins burning fat as its primary fuel owCaramel FoLLPeanut 5 060074 625610 source. that’s how Atkins works - you learn to eat the right foods and change your body from a carb-burning to a fat-burning machine. atkins.com