Digital Marketing Dojo
Diagnosis & industry benchmarks – is yoursite up to scratch?
Diagnosis & industry benchmarks – is yoursite up to scratch?
Diagnosis & industry benchmarks – is yoursite up to scratch?
Diagnosis & industry benchmarks – is yoursite up to scratch?
Diagnosis & industry benchmarks – is yoursite up to scratch?                           Source:                           h...
Diagnosis & industry benchmarks – is yoursite up to scratch?   If your site isn’t up to scratch – take action!   Figure ...
Insight – analytics – arguably THE mostimportant online tool.How else can you: See customer engagement Identify product ...
Insight – analytics – arguably THE mostimportant online tool.   Reduce acquisition costs by knowing your customersegment j...
Insight – analytics – top reportsFunnels                                       How do they help?   Google:              ...
Insight – analytics – top reports   In Page Analytics
Insight – analytics – top reports   Visitors Flow
Insight – analytics – top reports   Custom Reports
Insight – analytics – top reports   Multi Channel Funnels
SEO for busy people   Understand the basics – get familiar with Google    Webmaster Guidelines   Content IS important- b...
PPC for even busier people – How NOT towaste a budget   Understand the basics, there are plenty of help    guides & video...
Online marketing strategies – how to add2+2 and get 5 emailmarketing messages shared through social networking links deli...
Online marketing strategies – how to add     2+2 and get 5                                Net uplift in people visiting ad...
Multi-channel  customers          $1 online                  marketing leads tospend more                   $6 spend intha...
Online marketing strategies – how to add2+2 and get 5   Paid search, circulars and TV succeed in    stimulating WOM conve...
Online marketing strategies – how to add2+2 and get 5   Be aware of cumulative impacts   Different channels across onlin...
One to OnesCultureTech CompGive a business card to a member of theAmbition Digital team & you could win afree 1 hour one t...
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Culture tech Digital Marketing Dojo presentation

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Ambition Digital Presentation from CultureTech , Derry/ Londonderry 2012

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Culture tech Digital Marketing Dojo presentation

  1. 1. Digital Marketing Dojo
  2. 2. Diagnosis & industry benchmarks – is yoursite up to scratch?
  3. 3. Diagnosis & industry benchmarks – is yoursite up to scratch?
  4. 4. Diagnosis & industry benchmarks – is yoursite up to scratch?
  5. 5. Diagnosis & industry benchmarks – is yoursite up to scratch?
  6. 6. Diagnosis & industry benchmarks – is yoursite up to scratch? Source: http://www.imod.co.za
  7. 7. Diagnosis & industry benchmarks – is yoursite up to scratch? If your site isn’t up to scratch – take action! Figure out the reasons why you aren’t reaching average conversion rates Test, test, test – its the only way to find out what works for your audience on your site Understand behaviours on your site Focus on areas you do have control to change first
  8. 8. Insight – analytics – arguably THE mostimportant online tool.How else can you: See customer engagement Identify product demand (via on site search) View customer flow/ navigation Identify patterns in:  Sales  Goals/ other leads  Search  Customer base  Behaviours  Marketing
  9. 9. Insight – analytics – arguably THE mostimportant online tool. Reduce acquisition costs by knowing your customersegment journeys & behaviour, and where opportunities lie
  10. 10. Insight – analytics – top reportsFunnels  How do they help? Google:  How many people  A funnel represents the continue? path that you expect visitors to take on their  How many leave? way to converting to the  How many channel switch? goal. Defining these  Where do they go? pages allows you to see  Are there influence pages? how frequently visitors  Any error clusters? abandon goals, and where they go.  What are my pain points?
  11. 11. Insight – analytics – top reports In Page Analytics
  12. 12. Insight – analytics – top reports Visitors Flow
  13. 13. Insight – analytics – top reports Custom Reports
  14. 14. Insight – analytics – top reports Multi Channel Funnels
  15. 15. SEO for busy people Understand the basics – get familiar with Google Webmaster Guidelines Content IS important- but so too are technical basics Understand where YOU can effect change Insist on control over your own website- its your business! Understand what your customers want & how they search for it Use free tools (Webmaster tools, Analytics etc) Stay up to date!
  16. 16. PPC for even busier people – How NOT towaste a budget Understand the basics, there are plenty of help guides & videos Be careful with the settings Google are there to help- but be clear on your goals- sales or traffic? You don’t need to advertise 24 hours a day You can control geographic regions Best Tip- Relevance in keywords, ads and landing pages If you don’t have a relevant page- create one
  17. 17. Online marketing strategies – how to add2+2 and get 5 emailmarketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single ‘forward to a friend’ link  Source: Experian
  18. 18. Online marketing strategies – how to add 2+2 and get 5 Net uplift in people visiting advertiser website (percentage point change) The combination of search and display advertising was 7x more effective than the display ...and three times as effective as search alone in driving traffic to the advertiser’s websiteSource: MSA
  19. 19. Multi-channel customers $1 online marketing leads tospend more $6 spend inthan double(Best Buy, John shops within 10 days (Macys) Lewis)
  20. 20. Online marketing strategies – how to add2+2 and get 5 Paid search, circulars and TV succeed in stimulating WOM conversations radio has …a direct effect on store traffic when an immediate sales boost is needed, radio drives store traffic When longer-term benefits are important, circulars stimulate brand awareness, which has the highest long term store traffic elasticity  Source: Beyond Likes & Tweets, E. Craig Stacey, Koen H. Pauwels, Andrew Lackman
  21. 21. Online marketing strategies – how to add2+2 and get 5 Be aware of cumulative impacts Different channels across online and offline work well together Have a holistic approach Be aware that short ‘blasts’ on isolated channels are not reflective of long term, holistic strategies
  22. 22. One to OnesCultureTech CompGive a business card to a member of theAmbition Digital team & you could win afree 1 hour one to one session!

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