Consumer trends analysis understanding consumer trends and drivers of behavior in the us ice cream market

  • 28 views
Uploaded on

Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and …

Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
28
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings Consumers are indulging in Ice Cream for Fun & Enjoyment in their personal space and time The US is the most attractive Ice Cream market in the world in terms of volume consumption Women marginally over-consume Ice Cream compared to US men Older Consumers enjoy the highest number of Ice Cream occasions US consumers seek good value products; however, they can be persuaded to trade up for added indulgence Synopsis Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 20082018 for the US and nine other countries to give a global context The degree of influence that the 20 key consumer trends identified by Canadean have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future Examples of international and US-specific product innovation targeting key consumer needs ReasonsToBuy This report brings together consumer analysis and market data to provide actionable insight into the behavior of US consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. table Of Contents definitions category Classification And Demographic Definitions summary Methodology canadean Has Identified Nine Mega-trends That Drive Food Choice: These Can Be Broken Down Into 20 Sub-trends market Context consumers Are Indulging In Ice Cream For Fun & Enjoyment In Their Personal Space And Time the Us Ice Cream Market, Currently Valued At Us$12.4 Billion, Will Witness Relatively Higher Growth In The Next Five Years take-home Ice Cream Dominates The Us Ice Cream Market With 44.1% Of Volume Share there Were 39.7 Billion Ice Cream Occasions In The Us In 2012, With The Highest Occasions Witnessed Among Older Consumers And Females across The Globe, Us Ice Cream Is The Largest Market In Terms Of Value And Volume Sales the Us Is The Most Attractive Ice Cream Market In The World In Terms Of Volume Consumption demographic Cohort Consumption Patterns women Marginally Over-consume Ice Cream In The Us Compared To Men older Consumers Enjoy The Highest Number Of Consumption Occasions us Men Are Heavy Frequency Consumers Of Ice Cream Products mid-lifers Have The Largest Proportion Of Medium Frequency Ice Cream Consumption consumer Trend Analysis indulgence Is The Key Motivation For Choosing Ice Creams In The Us comparing Consumer Trends Influence On Consumption Of Ice Creams Across Major Markets the Changing Lifestyle Mega-trend: Consumers Are Moderately Motivated To Seek Ice Cream That Suits Their Lifestage Needs the Connectivity Mega-trend: The Media Has Little Influence Over The Consumption Of Ice Cream the Convenience Mega-trend: The Busy Lives Of Consumers Will Drive Demand For On-the-go Ice Cream Products the Ethics Mega-trend: Ethical & Environmental Issues Have Limited Influence On Consumption Of Ice Creams In The Us the Experience & Enjoyment Mega-trend: Indulgence Is The Primary Need In Ice Cream Consumption In The Us the Health & Wellness Mega-trend: The Majority Of Us Consumers Arent Motivated To Seek Healthier Ice Creams the Individuality Mega-trend: Over A Third Of Ice Cream Consumption Is Driven By The Need For Relaxation And Comfort the Trust Mega-trend: Product Safety Is A Basic Consumer Need Rather Than A Differentiator the Value Mega-trend: Us Consumers Seek Good Value Products; However, They Can Be Persuaded To Trade Up For Added Indulgence innovation Examples manufacturers Are Innovating Across Categories To Target The Growing Needs Of Us Consumers global Innovations On Formulation And Packaging Can Be A Source Of Inspiration For Us Manufacturers recommended Actions Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market
  • 2. manufacturers Should Address Us Consumers Desire For The Best Value Products And Guilt-free Indulgence manufacturers Should Focus On The Rise In Demand For Premium And Indulgent Ice Cream appendix an Explanation Of The Sub-trends detailed Methodology about Canadean ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market