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Consumer trends analysis  understanding consumer trends and drivers of behavior in the spanish confectionery market
 

Consumer trends analysis understanding consumer trends and drivers of behavior in the spanish confectionery market

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Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the ...

Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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    Consumer trends analysis  understanding consumer trends and drivers of behavior in the spanish confectionery market Consumer trends analysis understanding consumer trends and drivers of behavior in the spanish confectionery market Document Transcript

    • Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings Indulgence is the leading motivational factor in the Spanish Confectionery market The Chocolate category accounts for over half of the Spanish Confectionery market Spanish men are marginally over-consuming Confectionery compared to women Spanish consumers follow heavy frequency consumption of Confectionery products Spanish consumers dont prioritize ethical concerns in their Confectionery consumption Consumers demand a range of products to reflect their personal taste and preferences Consumers are willing to pay more for more indulgent offerings Synopsis Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 20082018 for Spain and nine other countries to give a global context The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future Examples of international and Spanish-specific product innovation targeting key consumer needs ReasonsToBuy This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. table Of Contents definitions category Classification And Demographic Definitions summary Methodology canadean Has Identified Nine Mega-trends That Drive Food Choice: These Can Be Broken Down Into 20 Sub-trends market Context the Desire For Indulgence And Age Specific Demands Are The Key Drivers Of Confectionery Consumption In Spain the Spanish Confectionery Market, Currently Valued At Eur2.4 Billion, Is Forecast To Register Slow Growth Over The Next Five Years the Chocolate Category Accounts For The Highest Share Of All Volume Sold In The Spanish Confectionery Market there Were 7.9 Billion Confectionery Occasions In Spain With Consumption Higher Among Men And Older Consumers the Spanish Confectionery Market Is Forecast To Register Higher Value Growth Compared To Other European Countries During 20132018 the Spanish Confectionery Market Is Smallest Among The Top Five Eu Countries In Volume Terms demographic Cohort Consumption Patterns spanish Men Are Marginally Over-consuming Confectionery Over Their Female Counterparts consumption Of Confectionery Is Driven By The Younger Demographics males Are Heavy Frequency Consumers Of Confectionery Products spanish Consumers Follow Heavy Frequency Consumption Of Confectionery Products consumer Trend Analysis indulgence Is The Leading Motivational Factor In The Spanish Confectionery Market comparing Consumer Trends Influence On Consumption Of Confectionery Products Across Major Markets the Changing Lifestyle Mega-trend: The Evolving Needs Of Different Age Groups Is Driving Confectionery Consumption In Spain the Connectivity Mega-trend: Spanish Consumers Do Not Experience A Strong Desire To Connect To Their Confectionery Products the Convenience Mega-trend: Consumers Seek Convenient On-the-go Confectionery Snacks the Ethics Mega-trend: Spanish Consumers Dont Prioritize Ethical Concerns In Their Confectionery Consumption the Experience & Enjoyment Mega-trend: The Desire For Indulgence Motivates Over Half Of Confectionery Consumption In Spain the Health & Wellness Mega-trend: The Majority Of Consumers Arent Motivated To Seek Healthier Confectionery the Individuality Mega-trend: Consumers Demand A Range Of Choices To Reflect Their Personal Taste And Preferences the Trust Mega-trend: Spanish Consumers Are Not Overly Concerned About The Safety Of The Confectionery They Purchase the Value Mega-trend: Consumers Are Willing To Pay More For More Indulgent Offerings innovation Examples manufacturers Of Confectionery Are Innovating Across Categories To Target The Growing Needs Of Spanish Consumers global Innovations On Formulation And Positioning Can Be A Source Of Inspiration For Spanish Manufacturers recommended Actions confectionery Manufacturers Are Innovating Across Categories To Target Growing Needs Of The Spanish Consumers Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market
    • manufacturers Are Focusing On Innovative Formulation, Positioning, And Packaging appendix an Explanation Of The Sub-trends detailed Methodology about Canadean ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market