Consumer trends analysis understanding consumer trends and drivers of behavior in the french confectionery market

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Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Consumer trends analysis understanding consumer trends and drivers of behavior in the french confectionery market

  1. 1. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings The need to indulge and seek additional fun and enjoyment is driving the French Confectionery market Chocolate accounts for the highest share of all volume sold in the French Confectionery market Consumers aged 45 and over are consuming Confectionery less regularly than younger consumers French females are marginally over-consuming Confectionery compared to their male counterparts Consumers are seeking products that meet age specific requirements or changes in their lifestages Busy consumers will seek on-the-go, Confectionery options that offer an energy boost Synopsis Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 20082018 for France and nine other countries to give a global context The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future Examples of international and France-specific product innovation targeting key consumer needs ReasonsToBuy This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Confectionery consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. table Of Contents definitions category Classification And Demographic Definitions summary Methodology canadean Has Identified Nine Mega-trends That Drive Food Choice: These Can Be Broken Down Into 20 Sub-trends market Context the Need To Indulge And Seek Additional Fun And Enjoyment Is Driving The French Confectionery Market the French Confectionery Market, Currently Valued At Eur6.1 Billion, Will Witness Slow Growth Between 2013-2018 the Chocolate Category Accounts For The Highest Share Of All Volume Sold In The French Confectionery Market there Were 17.2 Billion Confectionery Occasions In France, With Consumption Higher Among Women And Older Consumers the French Confectionery Market Is Third Largest In Value Terms Across Major European Countries frances Confectionery Market Is Poised For Positive Growth Compared To Other European Markets demographic Cohort Consumption Patterns french Females Are Marginally Over-consuming Confectionery Compared To Their Male Counterparts consumers Aged 45 And Over Are Consuming Confectionery Less Regularly Than Younger Consumers french Women Are Heavy Frequency Consumers Of Confectionery older Young Adults Have The Lowest Proportion Of Heavy Frequency Consumption consumer Trend Analysis indulgence Is The Leading Motivational Factor In The French Confectionery Market consumer Trends Influencing Confectionery Consumption Can Be Compared Globally To Highlight The Degree Of Influence Of Each Trend the Changing Lifestyle Mega-trend: The Evolving Needs Of Different Age Groups Is Driving Confectionery Consumption In France the Connectivity Mega-trend: French Consumers Do Not Experience A Strong Desire To Connect To Their Confectionery Products the Convenience Mega-trend: The Busy Lives Of French Consumers Will Influence The Choice Of Confectionery Products the Ethics Mega-trend: French Consumers Dont Prioritize Ethical Concerns In Their Confectionery Consumption the Experience & Enjoyment Mega-trend: The Desire For Indulgence Motivates Over Half Of Confectionery Consumption In France the Health & Wellness Mega-trend: Health Concerns Will Have Limited Influence On Confectionery Consumption the Individuality Mega-trend: Over A Quarter Of Bakery Consumption In France Is Driven By A Desire For Products Offering Comfort And Relaxation the Trust Mega-trend: French Consumers Are Not Overly Concerned About The Safety Of The Confectionery They Consume the Value Mega-trend: Consumers Are Willing To Trade-up For More For More Indulgent Offerings innovation Examples manufacturers Of Confectionery Are Innovating Across Categories To Target Growing Needs Of The Spanish Consumers global Innovations On Formulation And Positioning Can Be A Source Of Inspiration For Spanish Manufacturers recommended Actions manufacturers Should Target Age-specific Needs As Well As A Desire For More Premium Offerings Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market
  2. 2. manufacturers To Focus On Miniature Versions Of Chocolate appendix an Explanation Of The Sub-trends detailed Methodology about Canadean ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market

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