Austrias Cards and Payments Industry | Researchmoz.us

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The Austrian cards and payments industry, which includes a variety of debit, credit, charge and prepaid cards offered by a large number of banking and non-banking companies, recorded increasing growth during the review period. Austrian payments are mainly cash-based, but the country is gradually adopting card payments. The most important payment card instrument is the debit card and in recent years, especially at points of sale, debit card transactions have increased considerably. Banks are offering bespoke products to meet specific customer needs and are increasingly targeting niche markets such as high-end customers.

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Austrias Cards and Payments Industry | Researchmoz.us

  1. 1. Emerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Competitive LandscapeSynopsisThe report provides market analysis, information and insights into Austria’s cards and paymentsmarket, including:Current and forecast values for each category of Austria’s cards and payments industry includingdebit cards, credit cards, prepaid cards and charge cards Comprehensive analysis of the industry’smarket attractiveness and future growth areas Analysis of various market drivers and regulations governingAustria’s cards and payments industry Detailed analysis of the marketing strategies adopted for sellingdebit, credit, charge and prepaid cards used by various bankers and other institutions in the marketComprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscapeof Austria’s cards and payments industryExecutive summaryAustria has the 10th-largest economy in the EU and presents numerous challenges for international entrantsinto the cards and payments industry. Austria has a highly developed payment infrastructure and a relativelylow level of card use, providing substantial growth opportunities. Credit transfers and cash-based paymentsare the preferred channels, having a combined industry share of 85.4%. Card payments account for just a 1.3%share.The Austrian cards and payments industry, which includes a variety of debit, credit, charge and prepaid cardsoffered by a large number of banking and non-banking companies, recorded increasing growth during thereview period. Austrian payments are mainly cash-based, but the country is gradually adopting card payments.The most important payment card instrument is the debit card and in recent years, especially at points of sale,debit card transactions have increased considerably. Banks are offering bespoke products to meet specificcustomer needs and are increasingly targeting niche markets such as high-end customers.The number of ATMs installed in Austria increased moderately during the review period, from 7,646 in 2008to 8,252 in 2012, at a CAGR of 1.93%. The number of ATMs in the country is expected to reach a moderate8,513 by the end of 2017. The number of POS terminals was 107,794 at the end of 2012, up from 106,807 atthe end of 2008, having recorded a CAGR of 0.23% during the review period.ScopeThis report provides a comprehensive analysis of Austria’s cards and payments industry It providescurrent values for Austria’s cards and payments industry for 2012 and forecast figures for 2017 Itdetails the different macroeconomic, infrastructural, consumer and business drivers affecting Austria’scards and payments industry It outlines the current regulatory framework in the industry It details themarketing strategies used by various bankers and other institutions It profiles the major banks inAustria’s cards and payments industryKey highlightsThe cards and payments industry in Austria grew substantially both in value and volume terms during thereview period. Over the forecast period it is expected to grow at a CAGR of 3.06% in volume terms, and1.09% in value terms. In terms of transaction value, the overall industry grew from EUR38.2 billion (US$56.0billion) in 2008 to EUR43.4 billion (US$55.8 billion) in 2012, at a CAGR of 3.26%. It is expected to growEmerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  2. 2. from EUR43.9 billion (US$56.4 billion) in 2013 to EUR45.8 billion (US$58.9 billion) in 2017 at a CAGR of1.1%. E-commerce constitutes more than half of Austrian retail sales. Security developments in e-payment andm-payment systems have enabled steady growth in e-commerce, and the use of video and social media forenhanced product presentation and e-commerce services has also driven its growth. Major operators inAustrian e-commerce are Amazon.de, Neckermann and Otto GmBH. All card categories posted positivegrowth during the review period. Growth in terms of number of cards in circulation was highest in the prepaidcards category with a CAGR of 5.92%. The second-largest growth was seen in the charge card category with aCAGR of 4.36%. The credit cards category is expected to grow, with a CAGR of 1.68% over the forecastperiod, while debit cards are also expected to grow at a CAGR of 1.36% during 2013–2017.Reasons to buyMake strategic business decisions using historic and forecast market data related to Austria’s cardsand payments industry and each market within it Understand the key market trends and growth opportunitieswithin Austria’s cards and payments industry Assess the competitive dynamics in Austria’scards and payments industry Gain insights into the marketing strategies used for selling various types of cardsin Austria Gain insights into key regulations governing Austria’s cards and payments industrytable Of Contents1 Executive Summary2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry3 Analysis Of Austrian Cards And Payments Industry Drivers3.1 Infrastructure Drivers3.1.1 Single Euro Payments Area (sepa)3.1.2 Growth And Modernization In Pos Terminals3.1.3 Growth In Ict Usage In Households And Business Enterprises3.1.4 Growing Number Of Atms3.2 Business Drivers3.2.1 E-commerce3.2.2 M-commerce3.2.3 Retail Chains3.3 Economic Fundamentals3.3.1 Gross Domestic Product (gdp)3.3.2 Urban Population3.3.3 Declining Inflation And Increasing Annual Disposable Income3.4 Card Fraud Statistics3.5 Regulatory Framework3.5.1 Sepa Cards Framework3.5.2 Guidelines And Requirements Of The Payment Services Directive (psd)Emerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  3. 3. 3.5.3 Regulations On Cross-border Payments In Euros3.5.4 Epc Mobile Contactless Sepa Guidelines4 Emerging Consumer Attitudes And Trends4.1 Industry Segmentation And Targeting4.2 Retail Segment4.2.1 Targeting The High Net Worth Individual (hnwi) Population4.2.2 Cards For Children And Young Consumers4.2.3 Cards Targeted At Travel And Tourism4.3 Corporate Segment4.3.1 Businesses And Departments4.4 Consumer Preference4.4.1 Price4.4.2 Services4.4.3 Convenience4.5 Online Buying Behavior4.6 Preferred Payment Methods5 Competitive Landscape And Industry Dynamics5.1 Industry Share Analysis By Payment Channels5.1.1 Overview Of Payment Channels5.1.2 Credit Transfer5.1.3 Direct Debit5.1.4 Card Payments5.1.5 Check Payments5.2 Debit Cards Category Share5.2.1 By Bank5.2.2 By Scheme5.3 Credit Cards Category Share5.3.1 By Bank5.3.2 By Scheme5.4 Charge Cards Category Share5.4.1 By Scheme6 Strategies Adopted By Key Operators6.1 Market Entry Strategies6.2 Marketing And Product Strategies6.2.1 Debit Cards6.2.2 Credit Cards6.2.3 Prepaid CardsEmerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  4. 4. 6.3 Pricing Strategies7 Size And Growth Potential Of The Card Payments Channel7.1 Channel Share Analysis By Type Of Card7.2 Total Size And Forecast Of The Card Payments Channel7.2.1 Analysis By Number Of Cards7.2.2 Analysis By Transaction Value7.2.3 Analysis By Transaction Volume7.3 Debit Cards Category Size And Forecast7.3.1 Analysis By Number Of Cards7.3.2 Analysis By Transaction Value7.3.3 Analysis By Transaction Volume7.3.4 Other Key Performance Indicators7.4 Prepaid Cards Category Size And Forecast7.4.1 Analysis By Number Of Cards7.4.2 Analysis By Segments – Open And Closed-loop Cards7.4.3 Analysis By Transaction Value7.5 Charge Cards Category Size And Forecast7.5.1 Analysis By Number Of Cards7.5.2 Analysis By Transaction Value7.5.3 Analysis By Transaction Volume7.5.4 Frequency Of Use7.6 Credit Cards Category Size And Forecast7.6.1 Analysis By Number Of Cards7.1.1 Analysis By Transaction Value7.1.2 Analysis By Transaction Volume7.1.3 Other Key Performance Indicators8 Company Profiles, Products And Marketing Strategies8.1 Bank Austria8.1.1 Strategies8.1.2 Credit Cards Offered8.1.3 Debit Cards Offered8.1.4 Prepaid Cards Offered8.2 Erste Bank8.2.1 Strategies8.2.2 Credit Cards Offered8.2.3 Debit Cards Offered8.3 Raiffeisen Bank8.3.1 Strategies8.3.2 Credit Cards OfferedEmerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  5. 5. 8.3.3 Debit Cards Offered8.3.4 Prepaid Cards Offered8.4 Volksbank8.4.1 Strategies8.4.2 Credit Cards Offered8.4.3 Debit Cards Offered9 Appendix9.1 Methodology9.2 Contact Us9.3 About Timetric9.4 DisclaimerAn online research report(http://www.onlineresearchreports.com/) is a one step solution to your marketresearch needs. We are engaged in the business of preparing the customized research reports on differentindustries including food and beverages, pharmaceuticals, medical, and electronics among others.We have ateam of Research Analysts with complete understanding of the current market trends and major marketplayers. Our research reports are based on the requirements of our clients; however, we also preparesyndicated research reports on emerging markets.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: http://www.onlineresearchreports.com/Emerging Opportunities in Austrias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

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