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Marketing to youth @ in shared computing enviornment
 

Marketing to youth @ in shared computing enviornment

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Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time ...

Marketing to Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities.Contact, communicate, engage, drive trials and retain your consumers with an enhanced ROI driven plan for the youth consumer.

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    Marketing to youth @ in shared computing enviornment Marketing to youth @ in shared computing enviornment Presentation Transcript

    • “We have a passion for creating great consumer conversations. We know that in a goodconversation every one can get their point across. Brands included” Brief Snapshot
    • Youth @ I cafes – Shared Computing is My space eCommerce I’m a PHONE junkie I chatMy copy AVATAR, I’m social FB,goes every where Twitter, G+with me that’smy movie I’m a movie buff read all reviews onlineI’m a shopaholic I’m on Pre Paid I spend 45 minutes+ a day on the net 390 million social networking users I browse on Firefox I GOOGLE I Game, Online everything I Buy Shoes online I’m corporate honcho in the making online deals
    • Access Pattern Tata Consultancy Services,2010
    • Buying Debating Bloggin Chatting g Creating Selling Viewing Discussin gTagging Networkin g Uploading Playing Vodcastin Listenin g g Downloadin g Podcasting Talking Writing SearchingReadin g What Are they doing Online @ icafes?
    • ALSO!They are Listening, Talking, Engaging Making up their minds & Trying stuff that’s cool
    • Number PulsePeople Places1.9 lac Youth DailyAges 15-35 Personalities 3000 cafesSEC A, B+ 50+ top Indian cities the Largest buyer of45 Mins average time Youth Locations everything fromspent online mobiles to Near campuses, Motorbikes, Apparels youth hangouts, to LCD’s, brimming hotspots with Impulse purchase and eCommerce Youth, the Largest buyer of everything from mobiles to Motorbikes, Apparels to LCD’s, brimming with Impulse purchase and eCommerce the segment is fast going global. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 19 Lac Global Indians every day across 50+ cities.
    • They are consuming! – Youth & brands They are spending on on mobile phones (39.6%), food (22.6%) and clothes (22.6%). Then come movies (6.2%), personal grooming (4.6%), gifts (1.5%), boyfriend/girlfri end (1.1%) with liquor (0.7%) and sports and gym (0.7%) coming in with least spending percentage. *Hindustan times youth survey 2011
    • Engagement Strategy… PromptInform Trials Entertain Convert RETAIN Reward Engage
    • @IcafesCafé Branding PC Branding Online EngagementProduct DemosProduct Trials CTA + Feedback Consumer Aquisition
    • The BEST FITS
    • Recently @ i-cafes
    • Your Audience? Reach us at strategist@pulpstrategy.com
    • The information in this presentation is confidential and may be legally privileged. It is intended solely for the addressee. Access to this information, creative and or any ideas here in by anyone else is unauthorized. When addressed to our clients any opinions or advice contained in this email are subject to the terms and conditions expressed in our contract document, and are copyright protected. Any disclosure, copying, distribution or any action taken or omitted to be taken in reliance on it, is prohibited and may be unlawful unless authorized in writing by Pulp Strategy Communications Pvt Ltd.© 2011 Pulp Strategy Communications Pvt Ltd. All rights reserved.