JCNC2013 Case Tulos Juha Kitinmäki

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JIRA and Confluence Nordic Conference 24.10.2013 Juha Kitinmäki Tulos Helsinki

JIRA and Confluence Nordic Conference 24.10.2013 Juha Kitinmäki Tulos Helsinki

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  • The fastest growing digital marketing agency in FinlandIdeology: ”What would I do if this was my own business”
  • The fastest growing digital marketing agency in FinlandIdeology: ”What would I do if this was my own business”
  • Now there’s a fuss in the industry about big data and challenges around it. People claim there are challenges like:Hummingbird or jabadidoo – I am losing my keyword data and this kind of stuffI cannot combine my social media data to our CRM systemI do not trust the rankingsOur client service center is too busy in documenting the FAQWe have challenges in reviewing the customer reviewsOur IT department said that we cannot do this or that My landing page texts are being edited by product managers who don’t know a shit about AdWordsWe don’t have budget or resources to combine our SEO&SMO effortsJust to name a few!
  • Now there’s a fuss in the industry about big data and challenges around it. People claim there are challenges like:Hummingbird or jabadidoo – I am losing my keyword data and this kind of stuffI cannot combine my social media data to our CRM systemI do not trust the rankingsOur client service center is too busy in documenting the FAQWe have challenges in reviewing the customer reviewsOur IT department said that we cannot do this or that My landing page texts are being edited by product managers who don’t know a shit about AdWordsWe don’t have budget or resources to combine our SEO&SMO effortsJust to name a few!
  • AND MIGHT AFFECT YOUR BUSINESS MODEL AS WELL..

Transcript

  • 1. JCN 24.10.2013 Juha Kitinmäki @kitinmaki Tulos
  • 2. Juha Kitinmäki @kitinmaki Tulos
  • 3. CMS CTR SEM SMO WYSIVYG CPA CRM LOL SMM CRO WWW SE O ERP API SERP GA WTF SMA PIM PPC HTML XML VWO ROI ROAS SQ L CSS BRB
  • 4. CONSULTING
  • 5. CONSULTING CODING & SOFTWARE DEVELOPMENT
  • 6. CONSULTING CODING & SOFTWARE DEVELOPMENT
  • 7. CONSULTING CODING & SOFTWARE DEVELOPMENT
  • 8. OUR BUSINESS MODEL IN A NUTSHELL
  • 9. Prospect Lead Sales Customer work
  • 10. This is where the focus was Prospect Lead Sales Customer work
  • 11. This is where the focus was Prospect Lead Sales Customer work
  • 12. Getting your development shit together is not easy.
  • 13. Getting your development shit together is not easy.
  • 14. BUSINESS THOUGHT DEVELOPMENT Prospect Nurture Lead Sales
  • 15. THIS IS WHAT WILL MAKE YOU MONEY Prospect Nurture Lead Sales
  • 16. WHAT DOES THAT HAVE TO DO WITH ATLASSIAN PRODUCTS? AND HOW COME AN IDIOT LIKE THAT CONSULTANT IS STILL SPEAKING UP THERE?
  • 17. GETTING SHIT DONE MORE PROFIT FASTER
  • 18. LEAN PROJECT CONTROL & MANAGEMENT HAPPIER CUSTOMERS FASTER
  • 19. HOW TO DECIDE WHICH PLATFORM(S) SUIT YOUR BUSINESS? IT WAS A MATTER OF TRIAL & ERROR.
  • 20. AND A LOT OF OTHER PROGRAMS
  • 21. AND A LOT OF OTHER PROGRAMS
  • 22. SWITCH TO JIRA CONFLUENCE REFINED WIKI ORIGINAL TEMPO And more add-ons for CF & JIRA
  • 23. LET’S TAKE A LIVE TOUR
  • 24. BE BRAVE IT TAKES COURAGE TO CHANGE YOUR EXISTING
  • 25. BE HONEST IT TOOK A LOT MORE WORK THAN WE EVER THOUGHT IT
  • 26. FAIL NOT ENOUGH RESOURCES FOR ROLLOUT & SUPPORT
  • 27. LEARN GIVE YOUR ORGANISATION TIME TO ADAPT
  • 28. KEEP A STRICT FRAMEWORK ON WHAT NOT TO DO
  • 29. TEACH SHARE YOUR VIEWS AND FAILURES WITH OTHERS TODAY
  • 30. WISHLIST BETTER INTEGRATION TO GOOGLE APPS SINGLE SIGN-ON & 2-STEP VERIFICATION TO CLOUD EASIER WAY TO GIVE CUSTOMERS ACCESS TO CONFLUENCE SEAMLESS INTEGRATION / AUTOMATION OF TIME TRACKING ”ACCOUNTS” VS. PROJECTS BETTER MOBILE USABILITY OF REFINED WIKI ORIGINAL
  • 31. THANK YOU! @kitinmaki juha.kitinmaki@tulos.fi +358 50 389 2000