RealityTVReplay
ALICIA MARIE LEO
AMBER WAUGAMAN
BRANDON MARAGH
GREGORY MANRIQUE
SEBASTIAN RODRIGUEZ
Digital Marketing
About the Team
Sebastian Rodriguez
Analytics / Advertising
AmberWaugaman
Editorial/Operations
Brandon Maragh
Marketing/Ins...
Agenda
• Objectives
• Target/Actual Audience
• About Us
• Our Data
• Insights
• Fun Facts
• Missed Opportunities
• What’s ...
Objectives
• TO CREATE A WEBSITE
•UNDERSTAND DIGITAL MARKETING TECHNIQUES
•INCORPORATE SEARCH INTO OUR STRATEGY TO DRIVE T...
Target Audience
• RealityTV Enthusiasts
• 18-39 Demographic
• Mobile users
• Bloggers
Actual Audience
• 25-30
• Mostly male
• NewYorkers
• Affiliated through Greg
• RealityTV enthusiasts – Check out ourTwitte...
About RealityTVReplay
Mobile
Web
Website Performance
• Total Page Views – 1,845
• Total Unique Visitors – 312
• Total Visits – 413
• Average Time Spent per...
Sources: Google Analytics and Blogger Analytics Tool – February 10, 2012 – May 5, 2012
Website Performance
Google AdWords
• April 24 – Spend $25 and Receive $100 Voucher
• Conservative
• Average CPC - $0.47
• 2,271 Impressions
• ...
Google AdWords
Google AdWords
• Campaign Results
• Flight Date – April 24-26 and April 29-May 2
• Impressions – 69,678
• 92 Clicks
• CTR ...
Website Performance
Sources: Google Analytics and Blogger Analytics Tool – February 10, 2012 – May 5, 2012
AdSense Tracking
Sources: Google Adsense Account –
February 10, 2013 – May 5, 2013
2 Clicks
Earnings =
$0.41
Page CTR =
0....
Affiliate Marketing - GAN
Sources: Google Affiliate Network – February 1, 2013 – May 5, 2013
1409
Impressions
20 Clicks
Affiliate Marketing
Twitter
@RealityTVReplay
Insights
•Too much / too little interaction is negative
•Global appeal and market to deliver content to
•Paid search worth...
Fun Facts
• 3 B- List Celebrities
• Married to Medicine is our top page
• People enjoyed our content
• We have blog follow...
Missed Opportunities
• Banner Sharing
• Leverage social networks
• Starting Adwords sooner
• Coding issue
• Blog Posts
• B...
What’s Next?
• Brandon will lead the site for content and actively grow the blog
• Put what we practiced into action in ot...
Digital Marketing: RealityTVReplay
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Digital Marketing: RealityTVReplay

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  • Sebastian- Analytics / Advertising Amber – Editorial / Operations Brandon – Marketing Greg – Blogger / Public RelationsAlicia –Technology Amber
  • Amber
  • Greg
  • Who we want it to be, who it was Greg
  • Greg
  • Walk through website - Alicia
  • Sebastian Time spent on the site
  • Sebastian
  • Sebastian
  • Alicia
  • Alicia
  • Brandon
  • Amber
  • Brandon
  • Brandon
  • AliciaWhat we could have done better
  • Take our learnings and apply to our current jobs Brandon
  • Transcript of "Digital Marketing: RealityTVReplay"

    1. 1. RealityTVReplay ALICIA MARIE LEO AMBER WAUGAMAN BRANDON MARAGH GREGORY MANRIQUE SEBASTIAN RODRIGUEZ Digital Marketing
    2. 2. About the Team Sebastian Rodriguez Analytics / Advertising AmberWaugaman Editorial/Operations Brandon Maragh Marketing/Inspiration Gregory Manrique Blogger/Public Relations Alicia Marie Leo Technology/Social Media
    3. 3. Agenda • Objectives • Target/Actual Audience • About Us • Our Data • Insights • Fun Facts • Missed Opportunities • What’s Next?
    4. 4. Objectives • TO CREATE A WEBSITE •UNDERSTAND DIGITAL MARKETING TECHNIQUES •INCORPORATE SEARCH INTO OUR STRATEGY TO DRIVE TRAFFIC •HOW TO INTERPRET ANALYTICS AND DATA TO TARGET MORE EFFICIENTLY
    5. 5. Target Audience • RealityTV Enthusiasts • 18-39 Demographic • Mobile users • Bloggers
    6. 6. Actual Audience • 25-30 • Mostly male • NewYorkers • Affiliated through Greg • RealityTV enthusiasts – Check out ourTwitter Followers
    7. 7. About RealityTVReplay Mobile Web
    8. 8. Website Performance • Total Page Views – 1,845 • Total Unique Visitors – 312 • Total Visits – 413 • Average Time Spent per Visit – 2:59 minutes Sources: Google Analytics and Blogger Analytics Tool – February 10, 2012 – May 5, 2012
    9. 9. Sources: Google Analytics and Blogger Analytics Tool – February 10, 2012 – May 5, 2012 Website Performance
    10. 10. Google AdWords • April 24 – Spend $25 and Receive $100 Voucher • Conservative • Average CPC - $0.47 • 2,271 Impressions • 3 Clicks • Total Cost $1.42 • April 25 – Making Progress • 11 Clicks! • April 26-28 – Ad Stopped Running • “American Idol” – Trademarked • April 29 – May 2 – Received $100 Voucher • Bidding Aggressively • Average CPC – 1.78 • 76 Clicks • Total Cost $134.98 Sources: Google AdWords
    11. 11. Google AdWords
    12. 12. Google AdWords • Campaign Results • Flight Date – April 24-26 and April 29-May 2 • Impressions – 69,678 • 92 Clicks • CTR .13% • Avg. CPC $1.57 • Total Cost - $150 • Average Position 1.9 • Keywords • Reality TV – 11 Clicks • Reality Shows – 11 • Real Housewives OC – 9 • American Idols – 8 • Love and Hip Hop – 8 • American Idol Recap -6 • Atlanta Love and Hip Hop – 6 • Watch American Idol -5 • Love and Hip Hop Cast – 5 • American Idol Show – 3 • America Idol - 3 Sources: Google AdWords
    13. 13. Website Performance Sources: Google Analytics and Blogger Analytics Tool – February 10, 2012 – May 5, 2012
    14. 14. AdSense Tracking Sources: Google Adsense Account – February 10, 2013 – May 5, 2013 2 Clicks Earnings = $0.41 Page CTR = 0.13% 2
    15. 15. Affiliate Marketing - GAN Sources: Google Affiliate Network – February 1, 2013 – May 5, 2013 1409 Impressions 20 Clicks
    16. 16. Affiliate Marketing
    17. 17. Twitter @RealityTVReplay
    18. 18. Insights •Too much / too little interaction is negative •Global appeal and market to deliver content to •Paid search worthwhile investment •Content is Key • Utilization of all forms of digital and social media is essential
    19. 19. Fun Facts • 3 B- List Celebrities • Married to Medicine is our top page • People enjoyed our content • We have blog followers in over 10 Countries
    20. 20. Missed Opportunities • Banner Sharing • Leverage social networks • Starting Adwords sooner • Coding issue • Blog Posts • Bid conservatively • Facebook
    21. 21. What’s Next? • Brandon will lead the site for content and actively grow the blog • Put what we practiced into action in other situations • Review what went right / wrong for improvement going forward • How to capture the audience we want • How to capitalize on the more global market • How to further evaluate the data more precisely • Brandon • Blogs

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