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The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
The Engaged Brand - Principles of Social Media Success
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The Engaged Brand - Principles of Social Media Success

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An overview of some of the key principles of a sound social media approach and strategy in business. Note: deck is mostly images, not words and bullets. Sharing by request.

An overview of some of the key principles of a sound social media approach and strategy in business. Note: deck is mostly images, not words and bullets. Sharing by request.

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  • Very interesting presentation and your slides are visually appealing. If its not much of trouble can i ask you about slide #12 about intent, can you tell me how to generate intent using social media?
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  • Fear Blame Change
  • - Inward focused - Concentrating on your own company and brand
  • - Benchmarking and getting a lay of the land - Learning where conversations are taking place: community expectations, topics, trends - Baseline metrics: sentiment, share of conversation, awareness, influencers, reach, media mix - Serves as an information source upon which to base strategy
  • Run down advantages of paid tools Addictomatic NetVibes IceRocket Yahoo Pipes SocialMention.com Technorati Search Twitter Board Tracker Backtype
  • Social Media didn’t invent criticism. Dealing with Trolls = just like kids. Ignore, kick them out. It’s your garden. Policies - common sense policies cover just about everything. Address and discuss the fears; don’t let them be an excuse. Try “Okay, if we can’t do that, what CAN we do?” Bring your biggest naysayers into the process don’t have to do everything. Start small, with one idea.
  • Paid tools of course Facebook analytics Twitter Analyzer TweetStats Trendrr Bit.ly URL shorteners Google Analytics - web stats Hubspot - Website and Twitter Grader (free), paid tool is good for lead tracking BlogPulse Compete.com Spreadsheets & Calculators
  • Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure
  • Transcript

    • 1. Social Media and The Engaged Brand Amber Naslund, VP Social Strategy
    • 2. Welcome to the social web.
    • 3. The business game has changed dramatically.
    • 4. Before... We went out and found our customers.
    • 5. Now, they find us.
    • 6. This revolution is characterized by speed and information.
    • 7. Markets Are Conversations.
    • 8. We’re at the edge of a new era, full of old concepts.
    • 9. So we need to move our business in a new direction.
    • 10. Or risk being left behind.
    • 11. The Culture Shift
    • 12. Intent is King.
    • 13. Cultural Roadblocks to Social Media
    • 14. Destination & Purpose
    • 15. Demonstrated Trust
    • 16. Laboratories and Gardens
    • 17. Idea Diversity
    • 18. New Rewards
    • 19. The New Telephone
    • 20.  
    • 21. RADIAN6 ADOPTION PATH
    • 22. Responder Responder Responder
          • Communications
          • And Public
          • Relations
          • Operations
      Sales and Marketing
          • Professional
          • Services
          • Product
          • Teams
          • Executive
          • And
          • Management
      Customer Service Traffic Coordinator Responder Community Relations Traffic Coordinator Traffic Coordinator Traffic Coordinator Represents Managed and Professional Services Tactical Reporting & Analysis Brand Conversations RADIAN6 SOCIAL ENTERPRISE
    • 23. Communities and Engagement
    • 24. The Humanization Highway
    • 25. Internal Communication
    • 26. The Opportunity Economy
    • 27. Don’t be That Guy.
    • 28. The Social Media Team
    • 29. The Fears and Risks
    • 30. The Truth About “Control”
    • 31. The right toolkit...
    • 32. Policies and Guidelines
    • 33. Fire Extinguishers
    • 34. Education and Training
    • 35. Measuring & Analyzing
    • 36. Success can mean...
      • Reputation
      • Awareness
      • Money
      • Engagement
      • Education
      • Entertainment
    • 37. The Truth About ROI.
    • 38. Benchmarking.
    • 39. The Old Metrics
    • 40.  
    • 41. The New Metrics
    • 42. Why We Need Both
    • 43.
      • Activity & Engagement
      • Members
      • Posts/Threads
      • Comments or Ideas
      • Inbound Links
      • Tags, Votes, Bookmarks
      • Active Profiles
      • Referrals
      • Post Frequency/Density
      • Revenue and Biz Dev:
      • Speed of sales cycle
      • Number/% of repeat biz
      • % customer retention
      • Transaction value
      • Referrals
      • Net new leads
      • Cost Per Lead
      • Conversions from community
      Metrics and Measurement
    • 44. Metrics and Measurement
      • Cost Savings:
      • Issue Resolution Time
      • % of issues resolved online
      • Account turnover
      • Employee turnover
      • Hiring/Recruiting
      • Training costs
      • New Product Ideas
      • Development cycle time
      • Product/Serv Adoption Rate
      • Awareness and Value:
      • Brand loyalty/affinity
      • Media placements
      • Share of Conversation
      • Sentiment of Posts
      • Net Promoter Score
      • Interaction with Content
      • Employee Social Graphs
    • 45. Adaptation and Retooling
    • 46. We are reaching out. We are linking to each other. We are watching.
    • 47. But we are not waiting.
    • 48. Amber Naslund, VP Social Strategy [email_address] http://www.radian6.com

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