Fitting It All In Time Management Strategies for Social Media Amber Naslund Director of Community, Radian6 @ambercadabra

How do I stay sane? Where do I start? How do I prioritize? How much time does this take? What tools should I use? What can I automate?

Getting Organized

What Are You In This For?

Personal vs. Professional

Listening Tools

Engaging & Participating

Measuring & Analyzing

Social Media Maturity Passive Responsive Engaged* Creating* Total Time Commitment Monitoring & Research - 80% Measuring - 20% Monitoring & Research - 60% Measuring - 20% Responding - 20% Monitoring & Research - 50% Responding - 20% Measuring - 20% Initiating - 20% Monitoring & Research - 40% Monitoring & Research - 50% Creating - 40% Measuring 10% Responding - 20% Measuring - 20% Initiating - 20%

Allocating Resources Integrated Social Media - SMB Listening 1 team member 10-15 hours per week Engaging, Initiating & Creating 1-3 team members 1-3 hours per day Measuring 1 team member 5-10 hours per week

Exclusive Social Media - SMB Listening 1-3 FTE Engaging, Initiating and Creating 2-4 FTE Measuring 1-2 FTE* Integrated Social Media - Larger Biz Allocating Resources

Tricks, Tips, and Shortcuts

Managing Disruptions

Information Overload

Leverage Tools

Annotate and Share

When Templates are Okay

Simple Task Management

Communication & Expectations

Routines

Unplugging.

Questions? [email_address] @ambercadabra