Social Media for Internal Communications Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]

Why This Matters

How People Gather Information Has Changed.

Everyone has a Role.

The Power of Collaboration.

We Crave Human Connection... Even at Work

Brand is Internal, Too

How Are Companies Using Social Media Internally?

Idea Generation and R&D

Dell

Knowledge Sharing

Pfizer: Pfizerpedia

News & Communication

Sabre

Employee Connections

Best Buy: Blue Shirt Nation

IBM Beehive

Recruiting and Retention

Deloitte: D-Street

Outcomes and Success Idea generation Employee investment/loyalty Share culture and values Shorter rampup time for new employees (and self driven) Information in real time Connect remote/global employees and teams, break down silos Flatten Q&A and knowledge sharing Solve business challenges through collaboration Discover skill sets and expertise among employees

Idea generation

Employee investment/loyalty

Share culture and values

Shorter rampup time for new employees (and self driven)

Information in real time

Connect remote/global employees and teams, break down silos

Flatten Q&A and knowledge sharing

Solve business challenges through collaboration

Discover skill sets and expertise among employees

What We’re Afraid Of Negative Comments Resources Productivity Policies and Guidelines

Negative Comments

Resources

Productivity

Policies and Guidelines

Tools to Consider Blogs Idea Sharing Podcasting Wikis Social Networks Microblogging/Chats Video Collaborative/Central RSS Forums

Blogs

Idea Sharing

Podcasting

Wikis

Social Networks

Microblogging/Chats

Video

Collaborative/Central RSS

Forums

Questions? Amber Naslund Director of Community, Radian6 @ambercadabra | [email_address]