Measuring Social Media

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  • + jointhesecret jointhesecret 1 week ago
    Great content that seems to elude almost every 'experts' presentation
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Notes on slide 1

Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure

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Measuring Social Media - Presentation Transcript

    • http://www.radian6.com
    • @Radian6
    Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
  1. Start with Objectives.
  2. Goals related to:
    • Reputation
    • Awareness
    • Money
    • Engagement
    • Education
    • Entertainment
  3. The Truth About ROI.
  4. Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
  5. Benchmarking.
  6. The Old Metrics
  7. The New Metrics
  8. Why We Need Both
    • Activity & Engagement
    • Members
    • Posts/Threads
    • Comments or Ideas
    • Inbound Links
    • Tags, Votes, Bookmarks
    • Active Profiles
    • Referrals
    • Post Frequency/Density
    • Revenue and Biz Dev:
    • Speed of sales cycle
    • Number/% of repeat biz
    • % customer retention
    • Transaction value
    • Referrals
    • Net new leads
    • Cost Per Lead
    • Conversions from community
    Metrics and Measurement
  9. Metrics and Measurement
    • Cost Savings:
    • Issue Resolution Time
    • % of issues resolved online
    • Account turnover
    • Employee turnover
    • Hiring/Recruiting
    • Training costs
    • New Product Ideas
    • Development cycle time
    • Product/Serv Adoption Rate
    • Awareness and Value:
    • Brand loyalty/affinity
    • Media placements
    • Share of Conversation
    • Sentiment of Posts
    • Net Promoter Score
    • Interaction with Content
    • Employee Social Graphs
  10. The Ultimate Metric:
  11. Learn Something.
  12. Do Something.
    • http://www.radian6.com
    • @Radian6
    Questions? © 2009 Radian6
SlideShare Zeitgeist 2009

+ Amber NaslundAmber Naslund Nominate

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