Measuring Social Media

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+ jointhesecret 1 week ago
Great content that seems to elude almost every 'experts' presentation

Notes on slide 1

Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure

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Measuring Social Media - Presentation Transcript

- http://www.radian6.com
- @Radian6
Old Metrics, New Metrics, and Learning from Them All Measuring Social Media © 2009 Radian6
Start with Objectives.
Goals related to:
- Reputation
- Awareness
- Money
- Engagement
- Education
- Entertainment
The Truth About ROI.
Gain from Investment - Investment Cost Investment Cost X 100 The Only True ROI
Benchmarking.
The Old Metrics
The New Metrics
Why We Need Both
- Activity & Engagement
- Members
- Posts/Threads
- Comments or Ideas
- Inbound Links
- Tags, Votes, Bookmarks
- Active Profiles
- Referrals
- Post Frequency/Density
- Revenue and Biz Dev:
- Speed of sales cycle
- Number/% of repeat biz
- % customer retention
- Transaction value
- Referrals
- Net new leads
- Cost Per Lead
- Conversions from community
Metrics and Measurement
Metrics and Measurement
- Cost Savings:
- Issue Resolution Time
- % of issues resolved online
- Account turnover
- Employee turnover
- Hiring/Recruiting
- Training costs
- New Product Ideas
- Development cycle time
- Product/Serv Adoption Rate
- Awareness and Value:
- Brand loyalty/affinity
- Media placements
- Share of Conversation
- Sentiment of Posts
- Net Promoter Score
- Interaction with Content
- Employee Social Graphs
The Ultimate Metric:
Learn Something.
Do Something.
- http://www.radian6.com
- @Radian6
Questions? © 2009 Radian6