Getting A Foothold In Social Media: SES Chicago 2008

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

christinabvia favorited this 5 months ago
Tags social media
Rick Morgan, Technology and Marketing Consultant at Rick Morgan Consulting, favorited this 8 months ago
l.sogabe favorited this 2 years ago
Tags chicago ses

Getting A Foothold in Social Media
Get Educated.
Where to start: Chris Brogan Social Media Explorer K.D. Paine Marketing Profs Daily Fix Small Business Answers Social Media Today PR Squared Church of the Customer Groundswell New Rules of Marketing and PR Now Is Gone Age of Conversation The New Influencers Citizen Marketers The Cluetrain Manifesto BLOGS BOOKS
Listen.
Where to start:
Where to start:
Find your personality.
Where to start: Talk to people. Trust them.
Define Success.
Where to start: Benchmarks: Where are you NOW?
- Pick goals that matter.
- Repeat customers
- Shorter sales cycle
- Referrals
- Reputation
- Customer Service
- :
Participate.
But don’t be that guy.
Where to start: The Fantastic Five:
Measure .
Where to start: Pick Three Things. Sentiment Positive reviews Subscribers Web Analytics Inbound links Customer satisfaction Media mentions METRICS Number of leads Quality of leads Referrals
Don’t be Afraid to Fail.
Thank you! [email_address] 847.302.3471