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Getting A Foothold In Social Media: SES Chicago 2008
 

Getting A Foothold In Social Media: SES Chicago 2008

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Part of the Small Business Blitz panel at SES Chicago 2008, discussing how small business can get started in social media.

Part of the Small Business Blitz panel at SES Chicago 2008, discussing how small business can get started in social media.

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Getting A Foothold In Social Media: SES Chicago 2008 Getting A Foothold In Social Media: SES Chicago 2008 Presentation Transcript

  • Getting A Foothold in Social Media
  • Get Educated.
  • Where to start: Chris Brogan Social Media Explorer K.D. Paine Marketing Profs Daily Fix Small Business Answers Social Media Today PR Squared Church of the Customer Groundswell New Rules of Marketing and PR Now Is Gone Age of Conversation The New Influencers Citizen Marketers The Cluetrain Manifesto BLOGS BOOKS
  • Listen.
  • Where to start:
  • Where to start:
  • Find your personality.
  • Where to start: Talk to people. Trust them.
  • Define Success.
  • Where to start: Benchmarks: Where are you NOW?
    • Pick goals that matter.
    • Repeat customers
    • Shorter sales cycle
    • Referrals
    • Reputation
    • Customer Service
    • :
  • Participate.
  • But don’t be that guy.
  • Where to start: The Fantastic Five:
  • Measure .
  • Where to start: Pick Three Things. Sentiment Positive reviews Subscribers Web Analytics Inbound links Customer satisfaction Media mentions METRICS Number of leads Quality of leads Referrals
  • Don’t be Afraid to Fail.
  • Thank you! [email_address] 847.302.3471