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Amber Engle
Courtney Lee

Whole Foods:
Social Media Analysis
Whole Foods Social Media
Marketing Strategy
+ Demographics of Whole Foods Customer
Base


College Educated



Urban- lives in a high
population area of
200,000 resi...
+ Statistics



356 U.S. grocery stores
16 International grocery stores



Each Whole Foods has their own community pag...
+

53
5

We Sell the Highest Quality Natural and
Organic Products Available



We Satisfy, Delight and Nourish Our
Custom...
+ Whole Foods:
Channels

4

Owned:
• Corporate
Website
• Mobile Apps

Paid:
• Facebook
sponsored
stories
• Social Media
Ad...
+

5

SOMA SF Whole Foods
In-store Marketing Images


“Whole Foods Market was
the first national Certified
Organic retail...
+

6

Fremont Whole Foods
Marketing Images





In-Store

Fremont Facebook Page
+ Individual Store’s Page on
Corporate Website

7
+ Resources on Corporate
Whole Foods Market Facebook Page

8
9
+ Social Media S.W.O.T. analysis
Strengths

Weaknesses

•Well-established
•604 Social Media Presences
•Corporate “Umbrella...
+

Questions?
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Whole Foods Presentation

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Social Media Analysis of Whole Foods Marketing Campaign.

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  • 356 U.S. grocery stores
    16 International grocery stores
    Each Whole Foods has their own community page with store hours, social media outlets, and local store events
    Facebook:1,448,472 fans
    Instagram:
    145,423 followers
    Twitter:
    3,597,576 followers
  • Transcript of "Whole Foods Presentation"

    1. 1. + Amber Engle Courtney Lee Whole Foods: Social Media Analysis Whole Foods Social Media Marketing Strategy
    2. 2. + Demographics of Whole Foods Customer Base  College Educated  Urban- lives in a high population area of 200,000 residents or more  More aware of how their food is grown and produced.  Loves “organic”, “fair trade”, “sustainability”, “no pesticides” but wants these things in a convenient one stop grocery store.  Believe that this is the best food on the market for their lifestyle. “eat good food while doing good.”  Families, Working Professionals, Mothers. 1
    3. 3. + Statistics   356 U.S. grocery stores 16 International grocery stores  Each Whole Foods has their own community page with store hours, social media outlets, and local store events  Facebook: 1,448,472 fans Instagram: 145,423 followers Twitter: 3,597,576 followers   2
    4. 4. + 53 5 We Sell the Highest Quality Natural and Organic Products Available  We Satisfy, Delight and Nourish Our Customers  Whole Foods Core Values  We Support Team Member Happiness and Excellence  We Create Wealth Through Profits & Growth  We Serve and Support Our Local and Global Communities  We Practice and Advance Environmental Stewardship  We Create Ongoing Win-Win Partnerships with Our Suppliers  We Promote the Health of Our Stakeholders Through Healthy Eating Education
    5. 5. + Whole Foods: Channels 4 Owned: • Corporate Website • Mobile Apps Paid: • Facebook sponsored stories • Social Media Ads Earned: • Facebook • Twitter • YouTube • Pinterest • Google+ • Instagram • Tumblr
    6. 6. + 5 SOMA SF Whole Foods In-store Marketing Images  “Whole Foods Market was the first national Certified Organic retailer.”  “We are committed to sustainable fishing.”  “We give back 5% of aftertax profits every year to local non-profits.”
    7. 7. + 6 Fremont Whole Foods Marketing Images   In-Store Fremont Facebook Page
    8. 8. + Individual Store’s Page on Corporate Website 7
    9. 9. + Resources on Corporate Whole Foods Market Facebook Page 8
    10. 10. 9
    11. 11. + Social Media S.W.O.T. analysis Strengths Weaknesses •Well-established •604 Social Media Presences •Corporate “Umbrella” Social •Local Social •Resources available to the public   •Apps •Partnering with many different like minded groups •Listen to their customers •Can be a bit cluttered and overwhelming •Hard to distinguish on pages which is a partner, recommended or sponsored by Whole Foods Opportunities Threats •More growth opportunity by providing a series of videos promoting food preparation and information to bolster healthy eating (Think Netflix mini documentaries). Highlight on SM. • More corporate involvement and support to individual Marketing Managers. Stronger guidelines. •Local Grocers and Farmer MarketsGrowing Cult followings •Food Retailing has become popular by such chains as:   •Possible formation of buying groups by local stationers 10
    12. 12. + Questions?
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