Sheep to Chic - The Case for a Northern Califrornia Textile Mill


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Sheep to Chic - The Case for a Northern Califrornia Textile Mill

  1. 1. Sheep to ChicThe Business Case for aNorthern CaliforniaWool Textile Mill
  2. 2. What will I talk about today? Growing the local green economy Supporting California sheep farmers California Wool Mill Creating real livelihood for women Developing a sustainable textile supply chain
  3. 3. Why don’t we use our own wool? Shift to overseas garment manufacturing Most US wool is exported US is largestConsumer awareness consumer of wool
  4. 4. How many sheep in the US?
  5. 5. Why did wool volume decline? Synthetic Fiber Foreign subsidies Meat packer consolidation National Wool Act US policy 1954-1994 Predators changes
  6. 6. Why is New Zealand Successful?
  7. 7. How is the US advertising wool?New farmer campaign toincrease flock population
  8. 8. Who Wants US Wool? LOHAS     Localvores   Designers   Ar3sans  Women are 85% of Consumer Market
  9. 9. Why people want local?700   Willingness to pay 25% or more price markup for local600  500  400  300  200  100   0   Support ag and Perceived Safety Env. Benefits from Reduce fossil fuel local economy and Quality farms use Source: Iowa State University, Allan Ortiz 2010
  10. 10. How do they want their wool? Fabric   Yarn   Roving   Raw   Wool   Home  Furnishings   Toys   Garments   Source: NAICS
  11. 11. Is there an opportunity here? 600,000+ sheep 3 million+ lbs of wool 71% of California 27.7% is 22farmers have micron & finer 24 or less sheep No fine grade fiber processing in CA 2007 USDA Census
  12. 12. Perhaps there’s an opportunity?LOHAS  is  now  30%   of  total  market   Localvores  spend  $4.8  billion  on  local  Increase  in  local  cut  and  sew  opera3ons   Increase  in  labor   US wool prices are prices  abroad   60-75% of imported
  13. 13. What exactly is the opportunity? One million lbs of processed wool = $40+ million in potential revenue
  14. 14. How should we brand it? Sheep to Chic 100% Local
  15. 15. What products should we make? How  much   direct  to   consumer?     How  much   fabric  for   designers?  
  16. 16. What else could we make?
  17. 17. How should we sell it? Retail     Online   Wholesale   Women-focusedPartnerships   brand experience
  18. 18. What infrastructure is needed? Weaving   Tumbling     Scouring     Carding     Spinning     KniWng   Picking   Fel3ng   Mobile   Central   Distributed  
  19. 19. What is the material cycle? Supply  Chain   •  Sheep  farms   •  Natural  dye  farms   Product  Disposal     Produc3on   •  Compost   •  Central  mill   •  Repurposing  to  felt     •  Distributed  mini-­‐mills   Distribu3on     •  Retail     •  Online  
  20. 20. What is the business structure? California Wool Mill44% of Coops Only 19% ofare still in standardbusiness after corporations10 yrs survive 10 yrs
  21. 21. What would this look like? Coop owned     Childcare for small children Access to artisan tools, equipment, and classes
  22. 22. Why is this so important? Economicopportunities for Only  6%  of   mothers mothers  in   Enable women to poverty  receive   public   provide for their assistance   children 25%  of  women   with  infants  live   in  poverty   10  million   mothers  are   underemployed  
  23. 23. What and who do we know? Industry   experts   Designers  and  ar3sans   Engineers   We  have  tons  of  wool  
  24. 24. What don’t we know? Quality  of   Tex3le   Op3mal   Distribu3on  wool  supply   demand   product    
  25. 25. What are the next steps? Infrastructure   Needs   Consumer   demand   Producer   Map  Wool  inventory        
  26. 26. How can you get involved?Par3cipa3on   Phone  and   Thoughts,   Advisory  in  our  online   in-­‐person   sugges3ons,   Seed  funding   board   surveys     interviews   feedback   Sign up to be contacted for an interview!
  27. 27. Thank you!Sources & Credits: Paige Green PhotographyAmerican Sheep IndustryAssociationFibershed.comUS Census BureauUSDAIowa State UniversityMike Corn, Roswell WoolLaura M. BaughmanUniversity of California, DavisFood CommonsLocalvore.comGoogle FinanceNational Academy of SciencesFarm BureauAustralian Centre forInternational Economics