Sheep to Chic - The Case for a Northern Califrornia Textile Mill Presentation Transcript
Sheep to ChicThe Business Case for aNorthern CaliforniaWool Textile Mill
What will I talk about today? Growing the local green economy Supporting California sheep farmers California Wool Mill Creating real livelihood for women Developing a sustainable textile supply chain
Why don’t we use our own wool? Shift to overseas garment manufacturing Most US wool is exported US is largestConsumer awareness consumer of wool
How many sheep in the US?
Why did wool volume decline? Synthetic Fiber Foreign subsidies Meat packer consolidation National Wool Act US policy 1954-1994 Predators changes
Why is New Zealand Successful?
How is the US advertising wool?New farmer campaign toincrease flock population
Who Wants US Wool? LOHAS Localvores Designers Ar3sans Women are 85% of Consumer Market
Why people want local?700 Willingness to pay 25% or more price markup for local600 500 400 300 200 100 0 Support ag and Perceived Safety Env. Beneﬁts from Reduce fossil fuel local economy and Quality farms use Source: Iowa State University, Allan Ortiz 2010
How do they want their wool? Fabric Yarn Roving Raw Wool Home Furnishings Toys Garments Source: NAICS
Is there an opportunity here? 600,000+ sheep 3 million+ lbs of wool 71% of California 27.7% is 22farmers have micron & ﬁner 24 or less sheep No ﬁne grade ﬁber processing in CA 2007 USDA Census
Perhaps there’s an opportunity?LOHAS is now 30% of total market Localvores spend $4.8 billion on local Increase in local cut and sew opera3ons Increase in labor US wool prices are prices abroad 60-75% of imported
What exactly is the opportunity? One million lbs of processed wool = $40+ million in potential revenue
How should we brand it? Sheep to Chic 100% Local
What products should we make? How much direct to consumer? How much fabric for designers?
What else could we make?
How should we sell it? Retail Online Wholesale Women-focusedPartnerships brand experience
What infrastructure is needed? Weaving Tumbling Scouring Carding Spinning KniWng Picking Fel3ng Mobile Central Distributed
What is the material cycle? Supply Chain • Sheep farms • Natural dye farms Product Disposal Produc3on • Compost • Central mill • Repurposing to felt • Distributed mini-‐mills Distribu3on • Retail • Online
What is the business structure? California Wool Mill44% of Coops Only 19% ofare still in standardbusiness after corporations10 yrs survive 10 yrs
What would this look like? Coop owned Childcare for small children Access to artisan tools, equipment, and classes
Why is this so important? Economicopportunities for Only 6% of mothers mothers in Enable women to poverty receive public provide for their assistance children 25% of women with infants live in poverty 10 million mothers are underemployed
What and who do we know? Industry experts Designers and ar3sans Engineers We have tons of wool
What don’t we know? Quality of Tex3le Op3mal Distribu3on wool supply demand product
What are the next steps? Infrastructure Needs Consumer demand Producer Map Wool inventory
How can you get involved?Par3cipa3on Phone and Thoughts, Advisory in our online in-‐person sugges3ons, Seed funding board surveys interviews feedback Sign up to be contacted for an interview!
Thank you!Sources & Credits: Paige Green PhotographyAmerican Sheep IndustryAssociationFibershed.comUS Census BureauUSDAIowa State UniversityMike Corn, Roswell WoolLaura M. BaughmanUniversity of California, DavisFood CommonsLocalvore.comGoogle FinanceNational Academy of SciencesFarm BureauAustralian Centre forInternational Economics