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Keynote - Cloud e o Futuro com Werner Vogels, CTO da amazon
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Keynote - Cloud e o Futuro com Werner Vogels, CTO da amazon


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  • 1. AWS Summit 2012 | Sao Paulo Jose Martins Nilo Gerente Geral, AWS Brasil
  • 2. Our Sponsors – Thank you! Diamond Gold Silver
  • 3. Your Future with CloudComputing Dr. Werner Vogels CTO,
  • 4. GovCloud US West US West US East South America EU Asia Pacific Asia(US ITAR Region)(Northern California) (Oregon) (Northern Virginia) (Sao Paulo) (Ireland) (Singapore) Pacific (Tokyo) AWS Regions AWS Edge Locations
  • 5. Not just on earth ….
  • 6. System Integrators Independent Software Vendors
  • 7. Technology Partners
  • 8. System Integrators
  • 9. BusinessApplicationsWebApplicationsBig Data & HighPerformance ComputingDisaster Recovery& Archive
  • 10. Infrastructure-as-a-Service Leader in 2011 Gartner IaaS Leader in 2011 Forrester Market Share Leader Magic Quadrant Hadoop Wave
  • 11. The Scale of AWS: Amazon S3 Growth 1 Trillion 905 Billion Peak Requests: 750,000+ 762 Billion per second Total Number of Objects Stored in Amazon S3 262 Billion 102 Billion 14 Billion 40 Billion 2.9 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012 June 2012
  • 12. Our Price Reduction Philosophy Scale & Innovation… … Drive Costs Down Invest in Capital Attract More Invest in 20 Price ReductionsCustomers Technology Reduce Improve Prices Efficiency
  • 13. AWS Platform Overview Deployment & Administration App ServicesCompute Storage Database Networking AWS Global Infrastructure
  • 14. AWS Global InfrastructureSecure, redundant Cloud infrastructurefor global companies and global apps Regions Deployment & Administration Availability Zones App Services Compute Storage Database Networking Edge Locations AWS Global Infrastructure
  • 15. AWS Networking ServicesExtend your enterprise infrastructure tothe AWS Cloud Amazon Virtual Private Cloud VPN to Extend Your Network Topology to AWS Deployment & Administration AWS Direct Connect Private, Dedicated Connection to AWS App Services Compute Storage Database Amazon Route 53 Networking Scalable Domain Name Service AWS Global Infrastructure
  • 16. Compute ServicesScalable Linux and Windowscompute services Amazon EC2 Virtual Servers in the AWS Cloud Deployment & Administration Auto Scaling App Services Rule-driven scaling service for EC2 Compute Storage Database Amazon Elastic Load Balancing Networking Virtual load balancers for EC2 AWS Global Infrastructure
  • 17. Storage ServicesScalable and Durable High Performance Cloud Storage Amazon S3 Redundant, High-Scale Object Store Deployment & Administration App Services Amazon Elastic Block Store Persistent block storage for EC2 Compute Storage Database Networking AWS Storage Gateway AWS Global Infrastructure Seamless backup of enterprise data to S3
  • 18. Database ServicesScalable and Durable HighPerformance Cloud Storage Amazon DynamoDB High Performance NoSQL Database Service Amazon RDS Deployment & Administration Managed Oracle & MySQL Database Service App Services Compute Storage Database Amazon ElastiCache Managed Memecached Service Networking AWS Global Infrastructure
  • 19. AWS App ServicesHighly abstracted services that Amazon CloudFrontreplace software for commonly Global Content Delivery Serviceneeded application functionality Amazon CloudSearch Managed Search Service that Automatically Scales Amazon SWF Deployment & Administration Simple Workflow Service App Services Amazon SNS Simple Notification Service Compute Storage Database Amazon SQS Networking Simple Queuing Service AWS Global Infrastructure Amazon SES Simple Transactional Email Service
  • 20. Ecosystem App Services3rd party highly abstracted services Securitythat replace software for commonly Servicesneeded application functionality… and already run on AWS Log Analysis Services Deployment & Administration Developer Services App Services BI Services Compute Storage Database Networking Test Services AWS Global Infrastructure
  • 21. Deployment & Administration3rd party managed services thatreplace software for commonly AWS Ecosystemneeded application functionality … AWS Management Console Web-based management interfaceand already run on AWS Amazon Elastic MapReduce Big Data Analytics Service Deployment & Administration AWS IAM Identity & Access Management App Services Amazon CloudWatch Automated monitoring & alerts Compute Storage Database AWS CloudFormation Networking Automated AWS resource provisioning AWS Elastic Beanstalk AWS Global Infrastructure Java & PHP App deployment & management
  • 22. AWS Pace of Innovation… 82 Including: 61 AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) Including: AWS CloudFormation Amazon SNS Amazon RDS for Oracle Amazon CloudFront AWS Direct Connect 48 Amazon Route 53 S3 Bucket Policies AWS GovCloud (US) Amazon ElastiCache RDS Multi-AZ Support Including: VPC Virtual Networking RDS Reserved Databases Amazon RDS VPC Dedicated Instances AWS Import/Export Amazon VPC SMS Text Notification AWS IAM Beta 24 Amazon EMR CloudFront Live Streaming AWS Singapore Region EC2 Auto Scaling AWS Tokyo Region Cluster Instances for EC2 Including: EC2 Reserved Instances SAP RDS on EC2 Micro Instances for EC2 EC2 Elastic Load Balance 9 Amazon SimpleDB Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2 Win Srv 2008 R2 on EC2 Oracle Apps on EC2 AWS Mngmt Console Including: Amazon EBS Win Srv 2003 VM Import SUSE Linux on EC2 EC2 Availability Zones Win Srv 2008 on EC2 Amazon FPS Amazon S3 SSE VM Import for EC2 EC2 Elastic IP Addresses IBM Apps on EC2 Red Hat Enterprise on EC2 2007 2008 2009 2010 2011
  • 23. …Continuing in the First Half of 2012 24 25 12 CC8 XL Available in Amazon VPC CloudFormation Support for VPC Amazon DynamoDB DynamoDB Available in 3 New Regions AWS Storage Gateway DynamoDB Launches BatchWriteItem Amazon RDS on Amazon VPC Introducing AWS Marketplace AWS IAM Identity Federation AWS CloudSearch Windows Free Usage Tier Reserved Cache Nodes for ElastiCache Amazon DynamoDB In-Console Item Updating New AWS Direct Connect Locations Live Smooth Streaming for CloudFront Direct Connect AWS management console Amazon Simple Workflow Service EMR Supports Hive 0.8.1 Two new locations for AWS Direct Connect ElastiCache in Oregon & Sao Paulo RDS Oracle Enterprise Manager Amazon DynamoDB Lower Minimum Provisioned Table Throughput Amazon S3 Lower Prices VM Export for Amazon EC2 Provisioned IOPS for Amazon EBS AWS CloudFormation for VPC AWS Console Enhancements for ELB Reserved Instances for Red Hat Enterprise Linux Amazon DynamoDB in Europe RDS MySQL Read Replica in VPC High I/O Instances for Amazon EC2 Storage Gateway in South America Elastic Beanstalk Available in the EU CloudWatch Metrics for EC2 Status Checks CloudFront Live Streaming SES Announces Domain Verification DKIM-Sign Your Emails with Amazon SES PHP and Git for Elastic Beanstalk CloudFront Dynamic Content Support AWS Elastic Beanstalk Now Available in US West (Oregon) and US West RDS Increases Backup Retention (Northern California) Billing Alerts Using CloudWatch Amazon RDS Free Trial program MFA-protected API access API and IAM for Storage Gateway Amazon EC2 Medium Instances Multiple IP Addresses for Amazon EC2 Instances in Amazon VPC Managed Services for Win Developers 64-bit AMI on Small & Medium RDS Oracle Multi-AZ Enhancements Q1 Q2 July / August
  • 24. Amazon Glacierinfinite archival storage 28
  • 25. Amazon Glacier for Long Term Archive • Secure and Cost effective Offsite data archiving • Tape Replacement for backup and recovery • Long term digital preservation for historical and digital information
  • 26. Amazon Virtual Private Cloud (VPC) • Connect directly to the Internet (public subnets) – • Connect to the Internet using Network Address Translation (private subnets) – • Connect securely to your corporate datacenter • Combine connectivity methods to match the needs of your application
  • 27. AWS Direct Connect – NOW AVAILABLE! • Private secure connection to AWS AWS Cloud • Bypass the public Internet AWS Direct Connect • High bandwidth and predictable Internet latencyCorporate Data Center
  • 28. AWS Storage Gateway Easily backup on-premises data to AWS Snapshots in S3 Amazon S3 Store snapshots in Amazon S3 for backup and disaster recovery Simple software appliance - no changes required to your on-premises architectureAWS StorageGateway Your Data Center
  • 29. Amazon Simple Workflow Service • Run application workflows and business processes on AWS Amazon SWF • Manage processes across Cloud, mobile and on-premises environmentsCloud Mobile On Premises • Use any programming language for workflow logic
  • 30. Oracle Multi-AZ • Replicates database updates across two Availability Zones • Automatically fail over to the standby for planned maintenance and unplanned disruptions • Increased durability and availability
  • 31. Amazon DynamoDB Non Relational (NoSQL) Database Fast & predictable performance Seamless Scalability Zero administration
  • 32. Amazon CloudSearch Fully managed search service Up and running in less than an hour Automatically scales for data and traffic Starting at less than $100 / month
  • 33. Amazon EBS Provisioned IOPS Designed to deliver within 10% of their provisioned performance 99.9% of the time Up to 1,000 IOPS per volume Priced at ~$0.125 per GB-month of provisioned storage & ~$0.10 per provisioned IOPS-month
  • 34. High I/O Instances for EC2 Very high, low latency, disk I/O performance using SSD-based local instance storage Ideal for high performance clustered databases and NoSQL databases like Cassandra and MongoDB.
  • 35. SQL Server & .NET Beanstalk • Fully managed Express,Web, Standard and Enterprise Editions of SQL Server 2008 R2 .NET • SQL Server (Express Edition) covered under the free usage tier for a full year Text • Elastic Beanstalk leverages the Windows Server 2008 R2 AMI and IIS 7.5 SQL Server • Deploy using AWS Toolkit for Visual Studio
  • 36. PHP & Git Deployment for AWS Beanstalk git push Elastic Beanstalk • Run and manage existing PHP applications with no changes to application code PHPYour App Apache HTTP Server • Provides full control over the Amazon Linux infrastructure and the software Elastic Load Balancer
  • 37. AWS Marketplace Find, buy and run software running on AWS More than 250 listings at launch Sell your software or SaaS app to our hundreds of thousands of customers
  • 38. The Seven Transformations of Cloud Computing
  • 39. Cloud computing is not only about… Saving money Doing things faster
  • 40. Cloud Transforms what’s possible
  • 41. Transformation 1:Distributed Architectures Made Easy High Availability
  • 42. Building Distributed Architectureswith Traditional Infrastructure is Difficult
  • 43. Cloud Computing Makes This Easier Distributed Multi-AZ Building Blocks Loosely CoupledInfrastructure Services Process Coordination AWS Regions S3 EC2 SWF Instances DynamoDB SNS Availability Zones Elastic Load SQS RDS Balancer
  • 44. Architecture Templates for Common Patterns MICROSOFT
  • 45. … open sourceSimian Armyavailable now(
  • 46. CHAORDIC SYSTEMS Joao BoscoChief Technology Officer
  • 47. •••••
  • 48. •••
  • 49. Transformation 2:Embracing the security advantages of shared systems
  • 50. ApplicationsFlexibility to Choose the Right Security Your Apps Model for Each Application Infrastructure AWS Security Infrastructure SOC 1/SSAE 16/ISAE 3402, Every Customer Gets the Highest ISO 27001, PCI DSS, HIPAA, ITAR, FISMA Moderate, FIPS 140-2 Level of Security
  • 51. ÓRAMA Guilherme HornChief Executive Officer
  • 52. Only 2% investment thru CUSTOMER LOGOIndependent Managers
  • 53. TECHNOLOGY Security Availability PerformanceROICapacity PlanningScalability
  • 54. Users Amazon Route Elastic Load 53 Balancer Amazon CloudFront Instances Amazon Simple Instances Storage ServiceSecurity Group (S3) Security GroupAvailability Zone Availability Zone RDS DB Instances (Multi-AZ) Security Group
  • 55. Kit, go fasterTransformation 3: From Scaling by Architecture …to Scaling By Command Yes Michael
  • 56. Scaling by Architecture: NoSQL Database Cluster Set up Config & Shard & Rinse &more servers Tune Repartition Repeat
  • 57. Scaling by Command with Amazon DynamoDB Amazon DynamoDB Data is automatically spread across enough hardware to deliver single digit millisecond latency.
  • 58. Transformation 4:•A Supercomputer in the Hands of Every Developer
  • 59. Supercomputers used to be Privileges of the EliteExpensiveRationed timeOnly for the “highest value” jobs
  • 60. Supercomputers by the Hour… for Everyone.AWS built the 42nd fastest supercomputer in the world1,064 Amazon EC2 CC2 instances with17,024 cores240 teraflops cluster (240 trillion calculations per second)Less than $1,000 per hour
  • 61. The CloudHelps do the science we are capable of
  • 62. 30000 25000 20000# Cores 15000 10000 5000 0 2008 2008,5 2009 2009,5 2010 2010,5 2011 2011,5 Year
  • 63. 50,000 core CycleCloud Super Computerrunning on the Amazon Cloud
  • 64. How big is 50,000 cores?Why does it matter?
  • 65. (W.H.O./Globocan 2008)
  • 66. Every day is crucial and costly
  • 67. HPC systems are toosmall when it mattersAnd too large the rest of the time
  • 68. Challenge: To run a virtual screen with a higher accuracy algorithm & 21 million compounds
  • 69. Metric CountCompute Hours of Work 109,927 hoursCompute Days of Work 4,580 daysCompute Years of Work 12.55 yearsLigand Count ~21 million ligands
  • 70. 3 Hoursfor $4828.85/hr
  • 71. Metric CountCompute Hours of Work 109,927 hoursCompute Days of Work 4,580 daysCompute Years of Work 12.55 yearsLigand Count ~21 million ligands
  • 72. Every day is crucial and costly
  • 73. Transformation 5:Experiment Often & Fail Quickly
  • 74. Traditional Infrastructure Drives up the Cost of Failure … Innovation SuffersHow many big tickettechnology ideas can yourbudget tolerate?
  • 75. Experiment Often & Fail Quickly with AWS     Cost of failure falls dramaticallyPeople are free to try out new ideas   More risk taking, more innovation      
  • 76. VTEXGeraldo Thomaz Jr.Co-Chief Executive Officer
  • 77. Thank you! We are hiring engineers, front end analysts and usability experts to work in one of our offices in Rio de Janeiro São Paulo Buenos Aires is hiring!
  • 78. Transformation 6:Big Data without Big Servers
  • 79. Attacking Big Data Problems Shouldn’t Be This Complicated Storing Massive Data Investing In Expensive Volumes Into A Huge Data Server Clusters To Process Warehouse The Data
  • 80. The Cloud Makes This a Lot Simpler Hadoop Clusters Amazon S3Amazon DynamoDB Amazon EMR Load Data in Organize & Visualize the Cloud Analyze Data Results 1 2 3
  • 81. Transformation 7:Mobile Ecosystem for a Mobile-First World
  • 82. Building MobileApplications on Your Own is Hard
  • 83. Rich media experienceLocation context awareReal-time presence drivenSocial graph basedUser generated contentRecommendationsIntegration w/ social networksVirtual goods economyAdvertisement / premium supportMulti-device access
  • 84. Cloud Mobile Ecosystem
  • 85. Virada cultural
  • 86. Pão de Açúcar Julio BaiãoChief Technology Officer
  • 87. IT overview Business overview 245 IT systems R$ 52,6 Bi revenue (2011) 700 DC servers 170K employees 950 stores servers 43 M tickets / month 200 TB in DC storage 61 M price changes / month 15.000 desktops and notebooks 2 M invoices / month 9.300 POS105
  • 88. 1.008.1861.100.000 825.000 550.000 275.000 118.440 0 JUN JUL AGO SET OUT NOV DEZ JAN FEV MAR ABR MAI JUN JUL
  • 89. FREE TIER
  • 90. Customer Panel VTEX Pão de Açúcar ÓRAMA Chaordic Systems Peixe UrbanoGeraldo Thomaz Jr. Julio Baião Guilherme Horn João Bosco Alexander TaborCo-Chief Executive Chief Technology Chief Executive Chief Technology Chief Technology Officer Officer Officer Officer Officer