Keynote AWS Summit 2013 Sao Paulo

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Keynote de Matt Wood no AWS Summit 2013 São Paulo

Keynote de Matt Wood no AWS Summit 2013 São Paulo

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  • 1. ~
  • 2. Juliano Tubino @jtubino Marketing Director, Amazon Web Services
  • 3. Thank you to our sponsors Gold Silver Bronze
  • 4. AWS Summit 2013 Keynote: Dr. Matt Wood Intervalo visita Expo - Soluções & Parceiros Services Overview Deep Dive Best Practices Use Cases Arquitecture Coquetel Encerramento 09:30  -­‐  11:00 11:30  -­‐  13:00 Break 13:00   18:00  –  19:00 15:30    -­‐16:00
  • 5. Apresentacoes e Videos: http://awshub.com.br Pessoal e totalmente transferivel
  • 6. Network: AWS 2013 Password: summit2013 Wireless Network
  • 7. Vamos escrever juntos a historia do Cloud Computing no Brasil
  • 8. Dr. Matt Wood @mza General Manager, Data Science
  • 9. ~
  • 10. Thank you.
  • 11. Our largest AWS Summit series, ever. Over 36,000 people registered MumbaiDelhi Bangalore ~
  • 12. Building blocks Compute, Storage, Database & Application Services
  • 13. Building blocks Compute, Storage, Database & Application Services Resizable compute resources
  • 14. Building blocks Compute, Storage, Database & Application Services Non-relational databases
  • 15. Seven years young Amazon S3 launched: March 14th, 2006
  • 16. 100,000s of customers, across 190 countries.
  • 17. 30+ services spanning compute, storage, database and application management
  • 18. December 14th, 2011
  • 19. 10,000s  of  customers  across  La1n  America
  • 20. Both here and abroad
  • 21. More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 22. Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 23. Ecosystem Global Footprint New Features New Services Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 24. More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers 37 price reductions since 2006
  • 25. Over 580 partners in Latin America. Over 385 here in Brazil.
  • 26. 2007 2008 2009 2010 2011 2012 159 82 61 48 24 9 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Amazon ElastiCache VPC Virtual Networking VPC Dedicated Instances SMS Text Notification Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling EC2 Reserved Instances Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace VM Export Multiple IPs in VPC Provisioned IOPS Oracle Data Pump New APAC Region - Sydney AWS Data Pipeline AWS Pace of Innovation
  • 27. AWS Pace of Innovation January February March April May June July 12 14 2019 21 18 14 Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. 124 New Service Announcements and Updates so far in 2013 Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS- Optimized Support for Additional Instance Types Including: Amazon Redshift and EC2 High Storage instances in US West (Oregon) Lower request pricing for S3 EC2 tags console page Price reduction for Windows On-Demand EC2 instances AWS Elastic Beanstalk supports VPC and IAM Roles Secondary Indices for DynamoDB Global Certification Program Including: New Edge Location in Seoul, Korea GA of Node.js SDK 4000 IOPS per EBS volume AWS Direct Connect in Seattle OpsWorks launches CloudWatch metrics and ELB support Parallel scan and lower cost reads for DynamoDB 7 new features for Elastic Transcoder Including: Amazon Redshift available in Asia Pacific (Tokyo) RDS General Availability and SLA Amazon RDS price reduction AWS Direct Connect available in Dublin AWS Free Tier supports RHEL Including: Resource-level permissions for Amazon EC2 and RDS Amazon EC2 Dedicated Instances price reduction MapR M7 for EMR Updated Elastic Beanstalk console AWS SDK for .Net v2
  • 28. Amazon S3: Over 2 Trillion Total Objects Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 1.1M peak requests/sec
  • 29. 5/22/2010 7/3/2010 8/14/2010 9/25/2010 11/6/2010 12/18/2010 1/29/2011 3/12/2011 4/23/2011 6/4/2011 7/16/2011 8/27/2011 10/8/2011 11/19/2011 12/31/2011 2/11/2012 3/24/2012 5/5/2012 6/16/2012 7/28/2012 9/8/2012 10/20/2012 12/01/2012 1/12/2013 2/23/2013 4/6/2013 Amazon Elastic MapReduce: Clusters launched by customers 5.5 M clusters launched since May 2010
  • 30. A wide range of technologies
  • 31. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53%
  • 32. Customer Infrastructure Audits Saves money Improves availability Closes security gaps Increases performance Recent Performance: 329,000 recommendations $22M in annualized savings AWS Trusted Advisor
  • 33. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  • 34. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  • 35. Transformation: What drives it? Who is doing it? What is next?
  • 36. Transformation: What drives it? Who is doing it? What is next?
  • 37. Economic drivers Abundance of products Intensifying competition Growing consumer power Reduced customer loyalty Limited capitalQ $ D S
  • 38. Uncertainty
  • 39. Addressing Uncertainty Acquire resources on demand Release resources when no longer needed Pay for what you use Leverage others’ core competencies Turn fixed cost into variable
  • 40. Perfect fit
  • 41. Defined by technology?
  • 42. The benefits define cloud computing.
  • 43. 1. Trade Capital Expense for Variable Expense $0 to get started Pay as you go Average of 400 servers replaced per customer Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  • 44. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved 85% on web hosting expenses Saved $34M on SmartHub app
  • 45. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Rigid. Self hosting.
  • 46. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Rigid. Self hosting.
  • 47. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Rigid. Self hosting.
  • 48. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Under provisioned Rigid. Self hosting.
  • 49. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Under provisioned Rigid. Self hosting. Actual demand Capacity Time Elastic.
  • 50. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 51. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 52. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday 39% 61%
  • 53. November Traffic for Amazon.com
  • 54. November Traffic for Amazon.com
  • 55. November Traffic for Amazon.com 76% 24%
  • 56. Old World: Infrastructure in Weeks 4. Dramatically Increase Speed And Agility AWS: Infrastructure in Minutes # of Instances 1,000 Instance Type M3 X-Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole
  • 57. Increase Innovation When The Cost of Failure Approaches Zero Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation
  • 58. 5. Stop Spending Money on Undifferentiated Heavy Lifting so you don’t have to...We take care of... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor buy and install new hardware set up and configure new software build new data centers
  • 59. 6. Go Global In Minutes
  • 60. 1. Trade capital expense for variable expense 2. Lower variable expense than companies can do themselves 3. You don’t need to guess capacity 4. Dramatically improved speed and agility 5. Stop spending money on undifferentiated heavy lifting 6. Go global in minutes The Benefits of Cloud Computing
  • 61. The Foundation for 21st Century Architectures
  • 62. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  • 63. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  • 64. Rodrigo Paolucci CEO
  • 65. • Startup founded in 2004 and currently leader in Latin America in professional management and distribution of online videos. • Supports an annual traffic of 15PB, ensuring the delivery and analysis of more than 400 million video views/month. • The videos delivered by Samba Tech reach 1 every 10 unique users in Brazil and generate about 2 billion requests per month. “AWS is a key partner for the Samba Tech, helping to transform innovative ideas into reality for our customers.” "The AWS offers the security and scalability that Samba Tech infrastructure needs to meet its many customers throughout Latin America." - Lydian Ramalho Head of IT
  • 66. About Samba Tech e the challenge • The Samba Tech challenge is to ensure the quality and safety of delivery with a large volume of media, keeping high the SLA level to meet the growing demand of its various customers. • In addition, there is a need for a reliable and resilient infrastructure to support the Analytics of Samba Videos, solution that performs the processing of billions of data per month to generate accurate information for strategic decision-making of its customers. • The "on demand" model of Amazon Web Services meets fairly adherent Samba needs, supporting the large variations of demand with safety and reliability.
  • 67. Business Benefits PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO • Low cost innovation infrastructure and control spending. • Simplified infrastructure management, with quick and easy access to additional capacity. • SLA performance doubled with the fault-tolerant architecture and high-availability supported by AWS. • Easier provisioning and reduction in the development cycle with deployments 15 x faster PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO
  • 68. ~
  • 69. Transformation: What drives it? Who is doing it? What is next?
  • 70. Transformation: What drives it? Who is doing it? What is next?
  • 71. Every industry. TRANSFORMED
  • 72. Financial Services TRANSFORMED
  • 73. Financial Services Extreme competition New products and instruments daily Rapid development and delivery Rapid experimentation
  • 74. Stringent regulatory, compliance and security requirements.
  • 75. 40 days to 50 hours Faster time to market. Increase security of data collected and processed.
  • 76. Insurance
  • 77. Insurance Very price sensitive Highly competitive Driven by data
  • 78. Huge capacity requirements (sometimes).
  • 79. 4000 and 5000 cores on Amazon EMR. 10,000 scenario models. 5 trillion data points. 20 TB of data. Once a month. Agricultural weather insurance.
  • 80. 15x data growth since last year. No need for onsite visits.
  • 81. Media & Advertising TRANSFORMED
  • 82. 1950 1960 1970 1980 1990 2000 2010 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Print Only Including Online Millions of 2012 Dollars Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012 Source: Newspaper Association of America Carpe Diem Blog
  • 83. Media and Advertising New ways to monetize content Competitive landscape changing Highly competitive Driven by data
  • 84. Hundreds of middle tier services. 10,000s of EC2 instances in multiple regions and zones. 70 billion events a day.
  • 85. Gerson Ferreira IT Director
  • 86. • The April Group is one of the largest and most influential media groups and education of Latin America. • The group is composed of April S.A., a company responsible for media (Editora Abril, Digital Media, Elemídia, MTV and color) Graphics, logistics and distribution, and April. “Use AWS as a natural extension of our own Datacenter ". “We  believe  the  projects   with  AWS  are  naturally   more  viable,  if   compared  with  the   tradi1onal  model,   because  we  pay  just  for   what  we  use”   Gerson  Ferreira IT  Director
  • 87. O Desafio • After the acquisition of Total Express, the Grupo Abril had to plan a 60% expansion in operations, that would have implications and direct investments in the datacenter to support the demand. • We chose AWS for agility, flexibility and scalability without the need for infrastructure investment. Paying exactly what we consume, avoiding waste and ensuring performance at the highest peaks.
  • 88. Benefícios alcançados PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM   PARAGRAFO • Infrastructure provisioning and migration of data in record time • High availability and significant improvement in the performance of the services • Elasticity and flexibility to meet the seasonality of holidays • Low investment cost and fair operating, without waste.
  • 89. ~
  • 90. Research & Education TRANSFORMED
  • 91. Research & Education Huge impact Rapid innovation Collaborative on a global scale
  • 92. 1000 Genomes Project 250 TB of data ~2000 complete genomes Available to all, via S3
  • 93. 500,000 undergraduate and graduate courses. 70 campuses. Largest Moodle installation.
  • 94. Broadcasting TRANSFORMED
  • 95. Broadcasting Spiky Multiple devices Increasingly interactive Live, real time
  • 96. Marcelo Guerra Internet and Engineering Lead, Rede Globo
  • 97. • A Rede Globo sustenta o título de uma das maiores redes de televisão do mundo. • Atualmente a emissora abrange 98,44% do território Nacional, atingindo 5.482 municípios e 99,50% da população. • São mais de 2.500 horas de novelas e mais de 1.800 horas de telejornalismo anuais. “Todos os nossos projetos que se adequam ao uso de nuvem tem a AWS como solução base”. “Atualmente  temos  mais   de  60  produtos  na   AWS,  além  de  usá-­‐la   para  aplicações  de   segunda  tela  com  a  TV”   -­‐  Marcelo  Guerra  –   Internet  and  Engineering   Lead
  • 98. Sobre a Empresa e o Desafio • A Rede Globo tinha como desafio evitar a compra desnecessária de hardware e software para usos pontuais (Programas como Big Brother Brasil e The Voice Brasil 2). • Também existia a necessidade de melhorar o SLA de implantação aliada a possibilidade de confiabilidade e redundância proporcionada pela nuvem da AWS. • Sendo assim, o modelo “on demand” da Amazon Web Services se encaixa perfeitamente as necessidades pontuais da empresa suportando as grandes variações de demanda com grande segurança.
  • 99. Benefícios alcançados PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO • O acordo de nivel de serviço (SLA) duplicou o seu desempenho deixando os clientes internos e externos mais satisfeitos. • O tempo de implantação teve uma redução significativa de 50%. • Aumento da segurança e performance dos 60 projetos que possuem a base da AWS.
  • 100. ~
  • 101. Energy & Manufacturing TRANSFORMED
  • 102. Energy & Manufacturing Huge organizations Strive for agility Hundreds of developers IT is a fundamental component
  • 103. 10x faster. 30% of the cost.
  • 104. Running SAP entirely on AWS. Finance, Sales and Distribution, Purchasing, Project Management, Business Intelligence, HANA
  • 105. Hospitality TRANSFORMED
  • 106. Hospitality Rapid growth Big opportunities for online engagement IT is undifferentiated heavy lifting A ‘long tail’ from B&B to boutiques
  • 107. E-Commerce TRANSFORMED
  • 108. E-Commerce Variable usage Rapid innovation Social and viral lift
  • 109. 2000 new stores in 1 day.
  • 110. Reduced AWS bill by 40%.
  • 111. 300 E-commerce stores. $2 billion in transactions in 2012.
  • 112. Frederico Trajano CIO/COO
  • 113. “A  AWS  permite  que   nossos   desenvolvedores  criem   soluções  inovadoras   com  muito  mais   agilidade” Frederico  Trajano • Uma das maiores redes de bens duráveis do Brasil com 734 lojas. • Receita Bruta de ~ R$ 9 bilhões • Forte cultura corporativa com foco em pessoas e inovação: Lojas virtuais em 1992 E-commerce em 2000 Magazine Você em 2012 Chip Luiza em 2012 A Empresa
  • 114. • Crescer e inovar com agilidade e rapidez. Magazine Você Big Data Mobile Clube da Lu • Desenvolver com custos adequados. • Melhorar o nível de serviço, alta disponibilidade com qualidade e segurança. Desafios
  • 115. Benefícios alcançados • A AWS acelerou o processo de desenvolvimento de quatro novos canais de vendas em um ano e meio • Boa experiência com carregamento de página 2 vezes mais rápido e o taxa de rejeição caindo pela metade. Ex. Liquidação Fantástica e Black Friday. • Redução da despesa com hospedagem. • Prêmio E-commerce mais inovador do Brasil pelo e-bit 2013.
  • 116. Transformation: What drives it? Who is doing it? What is next?
  • 117. Transformation: What drives it? Who is doing it? What is next?
  • 118. Big Data The move to real time information Deeper integration Vertical application of analytics Hadoop will become invisible
  • 119. Amazon Redshift Fast, fully managed, petabyte scale data warehouse service.
  • 120. Amazon Redshift Fast query and IO performance Encrypted data and backups. Supports VPC. Compatible with existing SQL and BI tools. 24 spindle instances for parallel data access. < $1000 per TB per year.
  • 121. Connected Devices Incredible data generators Device and content are independent Increasing workforce mobility
  • 122. Security & Privacy
  • 123. Readily available encryption services to protect your customers.
  • 124. Readily available encryption services to protect your customers. Hardware security modules AES-256 encryption SSL for data in transit IAM federation Private subnets VPC by default Key rotation Multi-factor authentication SOC 1 & 2 SAS70 Type II FISMA moderate ITAR HIPAA DIACAP FedRAMP PCI DSS Level 1 ISO 27001
  • 125. 1. Experience 2. Breadth and depth of functionality 3. Pace of innovation 4. Global footprint 5. Price cutting philosophy 6. Ecosystem HOW TO CHOOSE A CLOUD VENDOR
  • 126. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  • 127. Until 13.00: Expo! Meet partners and sponsors and the AWS Latin America team.
  • 128. Thank you. matthew@amazon.com @mza
  • 129. ~