~
Juliano Tubino
@jtubino
Marketing Director, Amazon Web Services
Thank you to our sponsors
Gold
Silver
Bronze
AWS Summit 2013
Keynote: Dr. Matt Wood
Intervalo visita Expo - Soluções & Parceiros
Services
Overview
Deep
Dive
Best
Pract...
Apresentacoes e Videos:
http://awshub.com.br
Pessoal
e totalmente transferivel
Network: AWS 2013
Password: summit2013
Wireless Network
Vamos escrever juntos a historia do Cloud Computing
no Brasil
Dr. Matt Wood
@mza
General Manager, Data Science
~
Thank you.
Our largest AWS Summit series, ever.
Over 36,000 people registered
MumbaiDelhi
Bangalore ~
Building blocks
Compute, Storage, Database & Application Services
Building blocks
Compute, Storage, Database & Application Services
Resizable compute
resources
Building blocks
Compute, Storage, Database & Application Services
Non-relational
databases
Seven years young
Amazon S3 launched: March 14th, 2006
100,000s of customers,
across 190 countries.
30+ services spanning
compute, storage, database
and application management
December 14th, 2011
10,000s	
  of	
  customers	
  across	
  La1n	
  America
Both here
and abroad
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
...
Ecosystem
Global Footprint
New Features
New Services
Infrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economie...
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers
37 price re...
Over 580 partners in Latin America.
Over 385 here in Brazil.
2007 2008 2009 2010 2011 2012
159
82
61
48
24
9
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AW...
AWS Pace of Innovation
January February March April May June July
12
14
2019
21
18
14
Including:
AWS Management
Console Ta...
Amazon S3: Over 2 Trillion Total Objects
Q4 2006
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q...
5/22/2010
7/3/2010
8/14/2010
9/25/2010
11/6/2010
12/18/2010
1/29/2011
3/12/2011
4/23/2011
6/4/2011
7/16/2011
8/27/2011
10/...
A wide range of technologies
AWS Marketplace: Buy Software Pre-Configured to Run on AWS
Growth since Jan 1, 2013
25 categories
778 product listings
Act...
Customer Infrastructure Audits
Saves money
Improves availability
Closes security gaps
Increases performance
Recent Perform...
The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue th...
The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue th...
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
Economic drivers
Abundance of products
Intensifying competition
Growing consumer power
Reduced customer loyalty
Limited ca...
Uncertainty
Addressing Uncertainty
Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage o...
Perfect fit
Defined by technology?
The benefits define cloud computing.
1. Trade Capital Expense for Variable Expense
$0 to get started
Pay as you go
Average of 400
servers replaced
per customer...
2. Lower Variable Expense Than Companies Can Do Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Valu...
3. You Don’t Need to Guess Capacity
Capacity
Predicted Demand
Time
Rigid. Self hosting.
3. You Don’t Need to Guess Capacity
Capacity
Predicted Demand
Time
Real demand
Rigid. Self hosting.
3. You Don’t Need to Guess Capacity
Capacity
Predicted Demand
Time
Real demand
Under
utilized
Rigid. Self hosting.
3. You Don’t Need to Guess Capacity
Capacity
Predicted Demand
Time
Real demand
Under
utilized
Under
provisioned
Rigid. Sel...
3. You Don’t Need to Guess Capacity
Capacity
Predicted Demand
Time
Real demand
Under
utilized
Under
provisioned
Rigid. Sel...
Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
39%
61%
November Traffic for Amazon.com
November Traffic for Amazon.com
November Traffic for Amazon.com
76%
24%
Old World:
Infrastructure in Weeks
4. Dramatically Increase Speed And Agility
AWS:
Infrastructure in Minutes
# of Instance...
Increase Innovation When The Cost of Failure Approaches Zero
Old world: AWS:
Experiment infrequently
Failure is expensive
...
5. Stop Spending Money on Undifferentiated Heavy Lifting
so you don’t have to...We take care of...
Data Centers
Power
Cool...
6. Go Global In Minutes
1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need...
The Foundation for
21st Century Architectures
Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
AWS
Minutes
$0.00
Elastic
Plentiful
Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
AWS
Minutes
$0.00
Elastic
Plentiful
Rodrigo Paolucci
CEO
• Startup founded in 2004 and currently leader in Latin
America in professional management and distribution of
online vide...
About Samba Tech e the challenge
• The Samba Tech challenge is to ensure the quality and
safety of delivery with a large v...
Business Benefits
PARAGRAFO	
  RESUMO	
  
CASO	
  _	
  KEY	
  WORDS	
  de	
  
BENEFICIO,	
  DESAFIO	
  
VENCIDO	
  –	
  RE...
~
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
Every industry.
TRANSFORMED
Financial Services
TRANSFORMED
Financial Services
Extreme competition
New products and instruments daily
Rapid development and delivery
Rapid experimenta...
Stringent regulatory, compliance
and security requirements.
40 days to 50 hours
Faster time to market.
Increase security of data collected and processed.
Insurance
Insurance
Very price sensitive
Highly competitive
Driven by data
Huge capacity requirements
(sometimes).
4000 and 5000 cores
on Amazon EMR.
10,000 scenario
models.
5 trillion data
points.
20 TB of
data.
Once a month.
Agricultur...
15x data growth since last year.
No need for onsite visits.
Media & Advertising
TRANSFORMED
1950 1960 1970 1980 1990 2000 2010
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including Online
Mil...
Media and Advertising
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data
Hundreds of middle tier services.
10,000s of EC2 instances in multiple regions and zones.
70 billion events a day.
Gerson Ferreira
IT Director
• The April Group is one of the largest and most
influential media groups and education of Latin
America.
• The group is c...
O Desafio
• After the acquisition of Total Express, the
Grupo Abril had to plan a 60% expansion in
operations, that would ...
Benefícios alcançados
PARAGRAFO	
  RESUMO	
  
CASO	
  _	
  KEY	
  WORDS	
  de	
  
BENEFICIO,	
  DESAFIO	
  
VENCIDO	
  –	
...
~
Research & Education
TRANSFORMED
Research & Education
Huge impact
Rapid innovation
Collaborative on a global scale
1000 Genomes Project
250 TB of data
~2000 complete genomes
Available to all, via S3
500,000 undergraduate and graduate courses.
70 campuses. Largest Moodle installation.
Broadcasting
TRANSFORMED
Broadcasting
Spiky
Multiple devices
Increasingly interactive
Live, real time
Marcelo Guerra
Internet and Engineering Lead, Rede Globo
• A Rede Globo sustenta o título de uma das
maiores redes de televisão do mundo.
• Atualmente a emissora abrange 98,44% do...
Sobre a Empresa e o Desafio
• A Rede Globo tinha como desafio evitar a compra
desnecessária de hardware e software para us...
Benefícios alcançados
PARAGRAFO	
  RESUMO	
  
CASO	
  _	
  KEY	
  WORDS	
  de	
  
BENEFICIO,	
  DESAFIO	
  
VENCIDO	
  –	
...
~
Energy & Manufacturing
TRANSFORMED
Energy & Manufacturing
Huge organizations
Strive for agility
Hundreds of developers
IT is a fundamental component
10x faster. 30% of the cost.
Running SAP entirely on AWS.
Finance, Sales and Distribution, Purchasing, Project
Management, Business Intelligence, HANA
Hospitality
TRANSFORMED
Hospitality
Rapid growth
Big opportunities for online engagement
IT is undifferentiated heavy lifting
A ‘long tail’ from B...
E-Commerce
TRANSFORMED
E-Commerce
Variable usage
Rapid innovation
Social and viral lift
2000 new stores in 1 day.
Reduced AWS bill by 40%.
300 E-commerce stores.
$2 billion in transactions in 2012.
Frederico Trajano
CIO/COO
“A	
  AWS	
  permite	
  que	
  
nossos	
  
desenvolvedores	
  criem	
  
soluções	
  inovadoras	
  
com	
  muito	
  mais	
 ...
• Crescer e inovar com agilidade e rapidez.
Magazine Você
Big Data
Mobile
Clube da Lu
• Desenvolver com custos adequados.
...
Benefícios alcançados
• A AWS acelerou o processo de desenvolvimento de
quatro novos canais de vendas em um ano e meio
• B...
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
Big Data
The move to real time information
Deeper integration
Vertical application of analytics
Hadoop will become invisib...
Amazon Redshift
Fast, fully managed, petabyte scale
data warehouse service.
Amazon Redshift
Fast query and IO performance
Encrypted data and backups. Supports VPC.
Compatible with existing SQL and B...
Connected Devices
Incredible data generators
Device and content are independent
Increasing workforce mobility
Security & Privacy
Readily available encryption services
to protect your customers.
Readily available encryption services
to protect your customers.
Hardware security modules
AES-256 encryption
SSL for data...
1. Experience
2. Breadth and depth of functionality
3. Pace of innovation
4. Global footprint
5. Price cutting philosophy
...
The most radical and transformative of
inventions are those that empower
others to unleash their creativity -
to pursue th...
Until 13.00: Expo!
Meet partners and sponsors and the
AWS Latin America team.
Thank you.
matthew@amazon.com
@mza
~
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
Keynote AWS Summit 2013 Sao Paulo
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Keynote AWS Summit 2013 Sao Paulo

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Keynote de Matt Wood no AWS Summit 2013 São Paulo

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Keynote AWS Summit 2013 Sao Paulo

  1. 1. ~
  2. 2. Juliano Tubino @jtubino Marketing Director, Amazon Web Services
  3. 3. Thank you to our sponsors Gold Silver Bronze
  4. 4. AWS Summit 2013 Keynote: Dr. Matt Wood Intervalo visita Expo - Soluções & Parceiros Services Overview Deep Dive Best Practices Use Cases Arquitecture Coquetel Encerramento 09:30  -­‐  11:00 11:30  -­‐  13:00 Break 13:00   18:00  –  19:00 15:30    -­‐16:00
  5. 5. Apresentacoes e Videos: http://awshub.com.br Pessoal e totalmente transferivel
  6. 6. Network: AWS 2013 Password: summit2013 Wireless Network
  7. 7. Vamos escrever juntos a historia do Cloud Computing no Brasil
  8. 8. Dr. Matt Wood @mza General Manager, Data Science
  9. 9. ~
  10. 10. Thank you.
  11. 11. Our largest AWS Summit series, ever. Over 36,000 people registered MumbaiDelhi Bangalore ~
  12. 12. Building blocks Compute, Storage, Database & Application Services
  13. 13. Building blocks Compute, Storage, Database & Application Services Resizable compute resources
  14. 14. Building blocks Compute, Storage, Database & Application Services Non-relational databases
  15. 15. Seven years young Amazon S3 launched: March 14th, 2006
  16. 16. 100,000s of customers, across 190 countries.
  17. 17. 30+ services spanning compute, storage, database and application management
  18. 18. December 14th, 2011
  19. 19. 10,000s  of  customers  across  La1n  America
  20. 20. Both here and abroad
  21. 21. More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  22. 22. Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  23. 23. Ecosystem Global Footprint New Features New Services Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  24. 24. More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers 37 price reductions since 2006
  25. 25. Over 580 partners in Latin America. Over 385 here in Brazil.
  26. 26. 2007 2008 2009 2010 2011 2012 159 82 61 48 24 9 Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Amazon ElastiCache VPC Virtual Networking VPC Dedicated Instances SMS Text Notification Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling EC2 Reserved Instances Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace VM Export Multiple IPs in VPC Provisioned IOPS Oracle Data Pump New APAC Region - Sydney AWS Data Pipeline AWS Pace of Innovation
  27. 27. AWS Pace of Innovation January February March April May June July 12 14 2019 21 18 14 Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. 124 New Service Announcements and Updates so far in 2013 Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS- Optimized Support for Additional Instance Types Including: Amazon Redshift and EC2 High Storage instances in US West (Oregon) Lower request pricing for S3 EC2 tags console page Price reduction for Windows On-Demand EC2 instances AWS Elastic Beanstalk supports VPC and IAM Roles Secondary Indices for DynamoDB Global Certification Program Including: New Edge Location in Seoul, Korea GA of Node.js SDK 4000 IOPS per EBS volume AWS Direct Connect in Seattle OpsWorks launches CloudWatch metrics and ELB support Parallel scan and lower cost reads for DynamoDB 7 new features for Elastic Transcoder Including: Amazon Redshift available in Asia Pacific (Tokyo) RDS General Availability and SLA Amazon RDS price reduction AWS Direct Connect available in Dublin AWS Free Tier supports RHEL Including: Resource-level permissions for Amazon EC2 and RDS Amazon EC2 Dedicated Instances price reduction MapR M7 for EMR Updated Elastic Beanstalk console AWS SDK for .Net v2
  28. 28. Amazon S3: Over 2 Trillion Total Objects Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 1.1M peak requests/sec
  29. 29. 5/22/2010 7/3/2010 8/14/2010 9/25/2010 11/6/2010 12/18/2010 1/29/2011 3/12/2011 4/23/2011 6/4/2011 7/16/2011 8/27/2011 10/8/2011 11/19/2011 12/31/2011 2/11/2012 3/24/2012 5/5/2012 6/16/2012 7/28/2012 9/8/2012 10/20/2012 12/01/2012 1/12/2013 2/23/2013 4/6/2013 Amazon Elastic MapReduce: Clusters launched by customers 5.5 M clusters launched since May 2010
  30. 30. A wide range of technologies
  31. 31. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53%
  32. 32. Customer Infrastructure Audits Saves money Improves availability Closes security gaps Increases performance Recent Performance: 329,000 recommendations $22M in annualized savings AWS Trusted Advisor
  33. 33. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  34. 34. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  35. 35. Transformation: What drives it? Who is doing it? What is next?
  36. 36. Transformation: What drives it? Who is doing it? What is next?
  37. 37. Economic drivers Abundance of products Intensifying competition Growing consumer power Reduced customer loyalty Limited capitalQ $ D S
  38. 38. Uncertainty
  39. 39. Addressing Uncertainty Acquire resources on demand Release resources when no longer needed Pay for what you use Leverage others’ core competencies Turn fixed cost into variable
  40. 40. Perfect fit
  41. 41. Defined by technology?
  42. 42. The benefits define cloud computing.
  43. 43. 1. Trade Capital Expense for Variable Expense $0 to get started Pay as you go Average of 400 servers replaced per customer Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  44. 44. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs Saved 85% on web hosting expenses Saved $34M on SmartHub app
  45. 45. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Rigid. Self hosting.
  46. 46. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Rigid. Self hosting.
  47. 47. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Rigid. Self hosting.
  48. 48. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Under provisioned Rigid. Self hosting.
  49. 49. 3. You Don’t Need to Guess Capacity Capacity Predicted Demand Time Real demand Under utilized Under provisioned Rigid. Self hosting. Actual demand Capacity Time Elastic.
  50. 50. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  51. 51. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  52. 52. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday 39% 61%
  53. 53. November Traffic for Amazon.com
  54. 54. November Traffic for Amazon.com
  55. 55. November Traffic for Amazon.com 76% 24%
  56. 56. Old World: Infrastructure in Weeks 4. Dramatically Increase Speed And Agility AWS: Infrastructure in Minutes # of Instances 1,000 Instance Type M3 X-Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole
  57. 57. Increase Innovation When The Cost of Failure Approaches Zero Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation
  58. 58. 5. Stop Spending Money on Undifferentiated Heavy Lifting so you don’t have to...We take care of... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor buy and install new hardware set up and configure new software build new data centers
  59. 59. 6. Go Global In Minutes
  60. 60. 1. Trade capital expense for variable expense 2. Lower variable expense than companies can do themselves 3. You don’t need to guess capacity 4. Dramatically improved speed and agility 5. Stop spending money on undifferentiated heavy lifting 6. Go global in minutes The Benefits of Cloud Computing
  61. 61. The Foundation for 21st Century Architectures
  62. 62. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  63. 63. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  64. 64. Rodrigo Paolucci CEO
  65. 65. • Startup founded in 2004 and currently leader in Latin America in professional management and distribution of online videos. • Supports an annual traffic of 15PB, ensuring the delivery and analysis of more than 400 million video views/month. • The videos delivered by Samba Tech reach 1 every 10 unique users in Brazil and generate about 2 billion requests per month. “AWS is a key partner for the Samba Tech, helping to transform innovative ideas into reality for our customers.” "The AWS offers the security and scalability that Samba Tech infrastructure needs to meet its many customers throughout Latin America." - Lydian Ramalho Head of IT
  66. 66. About Samba Tech e the challenge • The Samba Tech challenge is to ensure the quality and safety of delivery with a large volume of media, keeping high the SLA level to meet the growing demand of its various customers. • In addition, there is a need for a reliable and resilient infrastructure to support the Analytics of Samba Videos, solution that performs the processing of billions of data per month to generate accurate information for strategic decision-making of its customers. • The "on demand" model of Amazon Web Services meets fairly adherent Samba needs, supporting the large variations of demand with safety and reliability.
  67. 67. Business Benefits PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO • Low cost innovation infrastructure and control spending. • Simplified infrastructure management, with quick and easy access to additional capacity. • SLA performance doubled with the fault-tolerant architecture and high-availability supported by AWS. • Easier provisioning and reduction in the development cycle with deployments 15 x faster PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO
  68. 68. ~
  69. 69. Transformation: What drives it? Who is doing it? What is next?
  70. 70. Transformation: What drives it? Who is doing it? What is next?
  71. 71. Every industry. TRANSFORMED
  72. 72. Financial Services TRANSFORMED
  73. 73. Financial Services Extreme competition New products and instruments daily Rapid development and delivery Rapid experimentation
  74. 74. Stringent regulatory, compliance and security requirements.
  75. 75. 40 days to 50 hours Faster time to market. Increase security of data collected and processed.
  76. 76. Insurance
  77. 77. Insurance Very price sensitive Highly competitive Driven by data
  78. 78. Huge capacity requirements (sometimes).
  79. 79. 4000 and 5000 cores on Amazon EMR. 10,000 scenario models. 5 trillion data points. 20 TB of data. Once a month. Agricultural weather insurance.
  80. 80. 15x data growth since last year. No need for onsite visits.
  81. 81. Media & Advertising TRANSFORMED
  82. 82. 1950 1960 1970 1980 1990 2000 2010 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Print Only Including Online Millions of 2012 Dollars Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012 Source: Newspaper Association of America Carpe Diem Blog
  83. 83. Media and Advertising New ways to monetize content Competitive landscape changing Highly competitive Driven by data
  84. 84. Hundreds of middle tier services. 10,000s of EC2 instances in multiple regions and zones. 70 billion events a day.
  85. 85. Gerson Ferreira IT Director
  86. 86. • The April Group is one of the largest and most influential media groups and education of Latin America. • The group is composed of April S.A., a company responsible for media (Editora Abril, Digital Media, Elemídia, MTV and color) Graphics, logistics and distribution, and April. “Use AWS as a natural extension of our own Datacenter ". “We  believe  the  projects   with  AWS  are  naturally   more  viable,  if   compared  with  the   tradi1onal  model,   because  we  pay  just  for   what  we  use”   Gerson  Ferreira IT  Director
  87. 87. O Desafio • After the acquisition of Total Express, the Grupo Abril had to plan a 60% expansion in operations, that would have implications and direct investments in the datacenter to support the demand. • We chose AWS for agility, flexibility and scalability without the need for infrastructure investment. Paying exactly what we consume, avoiding waste and ensuring performance at the highest peaks.
  88. 88. Benefícios alcançados PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM   PARAGRAFO • Infrastructure provisioning and migration of data in record time • High availability and significant improvement in the performance of the services • Elasticity and flexibility to meet the seasonality of holidays • Low investment cost and fair operating, without waste.
  89. 89. ~
  90. 90. Research & Education TRANSFORMED
  91. 91. Research & Education Huge impact Rapid innovation Collaborative on a global scale
  92. 92. 1000 Genomes Project 250 TB of data ~2000 complete genomes Available to all, via S3
  93. 93. 500,000 undergraduate and graduate courses. 70 campuses. Largest Moodle installation.
  94. 94. Broadcasting TRANSFORMED
  95. 95. Broadcasting Spiky Multiple devices Increasingly interactive Live, real time
  96. 96. Marcelo Guerra Internet and Engineering Lead, Rede Globo
  97. 97. • A Rede Globo sustenta o título de uma das maiores redes de televisão do mundo. • Atualmente a emissora abrange 98,44% do território Nacional, atingindo 5.482 municípios e 99,50% da população. • São mais de 2.500 horas de novelas e mais de 1.800 horas de telejornalismo anuais. “Todos os nossos projetos que se adequam ao uso de nuvem tem a AWS como solução base”. “Atualmente  temos  mais   de  60  produtos  na   AWS,  além  de  usá-­‐la   para  aplicações  de   segunda  tela  com  a  TV”   -­‐  Marcelo  Guerra  –   Internet  and  Engineering   Lead
  98. 98. Sobre a Empresa e o Desafio • A Rede Globo tinha como desafio evitar a compra desnecessária de hardware e software para usos pontuais (Programas como Big Brother Brasil e The Voice Brasil 2). • Também existia a necessidade de melhorar o SLA de implantação aliada a possibilidade de confiabilidade e redundância proporcionada pela nuvem da AWS. • Sendo assim, o modelo “on demand” da Amazon Web Services se encaixa perfeitamente as necessidades pontuais da empresa suportando as grandes variações de demanda com grande segurança.
  99. 99. Benefícios alcançados PARAGRAFO  RESUMO   CASO  _  KEY  WORDS  de   BENEFICIO,  DESAFIO   VENCIDO  –  RESUMO  DO   CASO  EM  UM  PARAGRAFO • O acordo de nivel de serviço (SLA) duplicou o seu desempenho deixando os clientes internos e externos mais satisfeitos. • O tempo de implantação teve uma redução significativa de 50%. • Aumento da segurança e performance dos 60 projetos que possuem a base da AWS.
  100. 100. ~
  101. 101. Energy & Manufacturing TRANSFORMED
  102. 102. Energy & Manufacturing Huge organizations Strive for agility Hundreds of developers IT is a fundamental component
  103. 103. 10x faster. 30% of the cost.
  104. 104. Running SAP entirely on AWS. Finance, Sales and Distribution, Purchasing, Project Management, Business Intelligence, HANA
  105. 105. Hospitality TRANSFORMED
  106. 106. Hospitality Rapid growth Big opportunities for online engagement IT is undifferentiated heavy lifting A ‘long tail’ from B&B to boutiques
  107. 107. E-Commerce TRANSFORMED
  108. 108. E-Commerce Variable usage Rapid innovation Social and viral lift
  109. 109. 2000 new stores in 1 day.
  110. 110. Reduced AWS bill by 40%.
  111. 111. 300 E-commerce stores. $2 billion in transactions in 2012.
  112. 112. Frederico Trajano CIO/COO
  113. 113. “A  AWS  permite  que   nossos   desenvolvedores  criem   soluções  inovadoras   com  muito  mais   agilidade” Frederico  Trajano • Uma das maiores redes de bens duráveis do Brasil com 734 lojas. • Receita Bruta de ~ R$ 9 bilhões • Forte cultura corporativa com foco em pessoas e inovação: Lojas virtuais em 1992 E-commerce em 2000 Magazine Você em 2012 Chip Luiza em 2012 A Empresa
  114. 114. • Crescer e inovar com agilidade e rapidez. Magazine Você Big Data Mobile Clube da Lu • Desenvolver com custos adequados. • Melhorar o nível de serviço, alta disponibilidade com qualidade e segurança. Desafios
  115. 115. Benefícios alcançados • A AWS acelerou o processo de desenvolvimento de quatro novos canais de vendas em um ano e meio • Boa experiência com carregamento de página 2 vezes mais rápido e o taxa de rejeição caindo pela metade. Ex. Liquidação Fantástica e Black Friday. • Redução da despesa com hospedagem. • Prêmio E-commerce mais inovador do Brasil pelo e-bit 2013.
  116. 116. Transformation: What drives it? Who is doing it? What is next?
  117. 117. Transformation: What drives it? Who is doing it? What is next?
  118. 118. Big Data The move to real time information Deeper integration Vertical application of analytics Hadoop will become invisible
  119. 119. Amazon Redshift Fast, fully managed, petabyte scale data warehouse service.
  120. 120. Amazon Redshift Fast query and IO performance Encrypted data and backups. Supports VPC. Compatible with existing SQL and BI tools. 24 spindle instances for parallel data access. < $1000 per TB per year.
  121. 121. Connected Devices Incredible data generators Device and content are independent Increasing workforce mobility
  122. 122. Security & Privacy
  123. 123. Readily available encryption services to protect your customers.
  124. 124. Readily available encryption services to protect your customers. Hardware security modules AES-256 encryption SSL for data in transit IAM federation Private subnets VPC by default Key rotation Multi-factor authentication SOC 1 & 2 SAS70 Type II FISMA moderate ITAR HIPAA DIACAP FedRAMP PCI DSS Level 1 ISO 27001
  125. 125. 1. Experience 2. Breadth and depth of functionality 3. Pace of innovation 4. Global footprint 5. Price cutting philosophy 6. Ecosystem HOW TO CHOOSE A CLOUD VENDOR
  126. 126. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  127. 127. Until 13.00: Expo! Meet partners and sponsors and the AWS Latin America team.
  128. 128. Thank you. matthew@amazon.com @mza
  129. 129. ~
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