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A Empresa na Era da Informação Extrema
 

A Empresa na Era da Informação Extrema

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Slides da palestra realizada no ECM Show 2013

Slides da palestra realizada no ECM Show 2013

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    A Empresa na Era da Informação Extrema A Empresa na Era da Informação Extrema Presentation Transcript

    • José Papo Amazon Evangelist @josepapo josepapo@amazon.com @josepapo
    • “Algorithms have already written symphonies as moving as those composed by Beethoven, picked through legalese with the deftness of a senior law partner, diagnosed patients with more accuracy than a doctor, written news articles like a seasoned reporter, and driven vehicles on urban highways with better control than a human driver.”
    • A Nuvem é o alavancador das novas tendências tecnológicas
    • ○○○○
    • We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance. We are constantly producing more data
    • We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance. From all types of industries
    • “Todos os mercados estão sendo transformados pela nova onda digital” http://www.amazon.com.br/Digital-Disruption-Unleashing-Innovation-ebook/dp/B009L7QD1S/
    • 3Vs
    • 27 TB per day Large Hadron Collider – CERN
    • The Role of Data is Changing
    • We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance. Until now, Questions you ask drove Data model New model is collect as much data as possible – “Data-First Philosophy”
    • We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance. Data is the new raw material for any business on par with capital, people, labor Datais the new raw material for business on par with capital & labor
    • Data Actionable Information
    • Generated data Available for analysis Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011 IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
    • Data Strategist
    • lunch hours last year?
    • select productId, count(*) from page_hits where hour in (12,13) group by productId order by count(*) desc cat *-(12|13) | cut –f3 | sort | uniq -c > out Hit <enter>?
    • 1PB = 10^15 (1,000,000,000,000,000) bytes 1 PB = 231 days at 50MB/s
    • Solution: Massively Parallel Processing
    • ○○○○
    • HDFS Reliable storage MapReduce Data analysis
    • Very large log (e.g TBs)
    • Very large log (e.g TBs) Lots of actions by John
    • Very large log (e.g TBs) Split into small pieces Lots of actions by John
    • Very large log (e.g TBs) Process in a hadoop cluster Split into small pieces Lots of actions by John
    • Very large log (e.g TBs) John’s history Process in a hadoop cluster Aggregate the results Split into small pieces Lots of actions by John
    • map Input file reduce Output file Worker node
    • map Input file reduce Output file map Input file reduce Output file map Input file reduce Output file Worker node Worker node Worker node
    • #3 ♥ ○○●○○
    • We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance.
    • Elastic On Demand Pay as you go Focus on YOUR business
    • November
    • Provisioned capacity November
    • 76% 24% Provisioned capacity November
    • November
    • 0 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000
    • “What kind of movies do people like ?”
    • More than 25 Million Streaming Members 50 Billion Events Per Day 30 Million plays every day 2 billion hours of video in 3 months 4 million ratings per day 3 million searches Device location , time , day, week etc. Social data
    • 10 TB of streaming data per day
    • ~1 PB of data stored in Amazon S3 S3
    • Wide range of processing languages used EMR Prod Cluster (EMR) S3
    • Data consumed in multiple ways S3 EMR Prod Cluster (EMR) Recommendation Engine Ad-hoc Analysis Personalization
    • EMR S3 EMR EMR Prod Cluster (EMR) Query Cluster (EMR) EMR EMR
    • Foursquare… 33 million users 1.3 million businesses …generates a lot of Data 3.5 billion check-ins 15M+ venues, Terabytes of log data
    • Uses EMR for Evaluation of new features Machine learning Exploratory analysis Daily customer usage reporting Long-term trend analysis
    • Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M 50% reduction in analytics costs
    • 0 0,1 0,2 0,3 0,4 0,5 0,6 Female Male Gender 0 10 20 30 40 50 60 70 80 Age
    • Gorilla Coffee Gray's Papaya Amorino Thursday Friday Saturday Sunday
    • Log files 250 EMR clusters spun up and down every week
    • Challenge: Large amounts of computing resources needed for short periods of time; significant data storage costs Solution: Clusters of 100s of nodes on EMR running 4-5 hours at a time Leverages 1000 genomes Public Data Set on AWS — free access to ~200 TB of genomes for over 2,600 people from 26 populations around the world.
    • Challenge: Volatile weather is deadly to crops like grapes Solution: Built a predictive model based on freely available data— 60 years of crop data, 14 TBs of soil data, and 1M government Doppler radar points 50 EMR clusters process new data as it comes into S3 each day, continuously updating the model.
    • OBRIGADO! http://awshub.com.br slideshare.net/AmazonWebServicesLATAM José Papo Amazon Evangelist @josepapo josepapo@amazon.com