AWS Customer Presentation: Zeebox - AWS Start-Up AWS Summit 2012 -in London

zeebox is your TV sidekick A remote control for connected TVs/STBs A free TV companion app across every platform Panasonic, Samsung, Sony, Virgin TiVo Android , iPhone, iPad and online 2 | zeebox @ Pinewood studios2 | © zeebox Ltd

zeebox synchs digital experiences with live TV Which friends are watching? What are people saying? Who plays Sherlock? Where can I buy the T-shirt? zeebox analyses the audio pulls together contextual and augments every TV show and video signal of live TV internet-driven experiences second-by-second, live 3 | zeebox @ Pinewood studios3 | © zeebox Ltd

zeebox is your personal TV guide TV GUIDE MY TV Social programme Real-time ratings based Social buzz based on Personalised TV guide on zeebox viewers Twitter volume recommendations Soon: Full forwards and Soon: Real-time analytics Soon: Buzz for iOS and Android Soon: MY TV for iOS and backwards EPG & search and audience insight tools and Twitter sentiment activity streams 4 | zeebox @ Pinewood studios4 | © zeebox Ltd

zeebox is TV made social Facebook and Twitter See TV shows watched by Invite your friends Chat while you integration friends and stars right now and watch TV together watch Rebecca Rosier is watching Sherlock on zeebox. @RebeccaR Sherlock can’t be dead! #zeebox zeebox.com/253674 Soon: Sign in with Twitter plus Soon: See shows watched by Soon: Book to watch with Soon: Group chat and Facebook fan page integration people you follow on Twitter friends and get reminders open viewing groups 5 | zeebox @ Pinewood studios5 | © zeebox Ltd

zeebox is a brain and a shop for your TV Programme info zeetags Second screen Downloads and and news advertising tCommerce Soon: Cast and crew navigation Soon: zeetag navigation Soon: Bespoke advertising 6 | zeebox @ Pinewood studios6 | © zeebox Ltd

Rich, segment usage data from zeebox insight For users For partners Audience Interactions Passion for zeebox (very interested+) 53% 51% 48% 49% 31% 23% 25% 25% 20% 19% 8% Soc. Connect Gadgete Pop News Sportste Filling Conv. Casual All TV Segments Flows7 | zeebox @ Pinewood studios

TV guide 8 | zeebox @ Pinewood studios8 | © zeebox Ltd

Friends 9 | zeebox @ Pinewood studios9 | © zeebox Ltd

Show 10 | zeebox @ Pinewood studios10 | © zeebox Ltd

zeetags 11 | zeebox @ Pinewood studios11 | © zeebox Ltd

Product zeetags 12 | zeebox @ Pinewood studios12 | © zeebox Ltd

SHOWTIME Show branding Twitter config  Bespoke background  Focus on particular foreground branding Twitter streams around  Matching the look and feel the show of the show Tailored zeetags  Create bespoke zeetags triggering pop-ups, web Plug-in zones sites, purchases, videos  ‘Programme’ and  Pre-time against timecode ‘Playground’ zones or operator triggers live contain partner HTML  Virtual any digital experience possible tCommerce focus  Playalong  Hero apps and downloads games, video, social  zeetags links to media tCommerce curation, voting, polling, et c… 13 | zeebox @ Pinewood studios13 | © zeebox Ltd

SHOWTIME 14 | zeebox @ Pinewood studios14 | © zeebox Ltd

SHOWTIME “Mission Control” Mission Control  Set of back-end interfaces that give partners the ability to control their own SHOWTIME executions Labs mode  Ability for partners to see and test their own SHOWTIME executions in the live iPhone and iPad apps A manual  Full set of specifications and templates to help partners build their SHOWTIME executions quickly and effectively 16 | zeebox @ Pinewood studios16 | © zeebox Ltd

What AWS enables for zeebox • Outsourced network and hardware layer • Infrastructure team can focus on OS/application layer • No late night call-outs to data centres! • Owning your own hardware is 1.0 • Rich toolkit for building scalable services • ELB, Route 53, Simple DB • All services available through APIs • Thanks to open source Boto library, all AWS resources can be managed programmatically • Deployment of our 25 sub-systems entirely automated, repeatable and hassle-free across 3 environments • Infrastructure team can focus on pro-active automation rather than reactive fire-fighting • This adds up to… enabling ultra-agile development • 100 deployments per week 18 | zeebox @ Pinewood studios18 | © zeebox Ltd

Key AWS tech for zeebox EC2 ELB Route 53 • Flexible, on-demand compute • Auto-scaling load balancer • Highly scaled DNS capacity • Convenient and cheap • Cheap and well integrated with • 150 nodes across • Missing key features (e.g. ELB dev, staging, production logging!), wish it were more • 500 entries like HA Proxy SimpleDB RDS S3 • Elastic HTTP store • Lightweight BigTable NoSQL with • MySQL as-a-Service • Used for asset distribution simple HTTP interface • Transactional database (images, configuration files) • Use with low write volume requirements applications 19 | zeebox @ Pinewood studios19 | © zeebox Ltd

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AWS Customer Presentation: Zeebox - AWS Start-Up AWS Summit 2012 -in London

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AWS Customer Presentation: Zeebox - AWS Start-Up AWS Summit 2012 -in London Presentation Transcript