What is Cloud Computing?
Brett Hollman - Manager of Solutions Architecture

©Amazon.com, Inc. and its affiliates. All righ...
Learning about Cloud Computing with AWS

What is Cloud Computing and its benefits?

Who is using AWS and what are they usi...
What is Cloud Computing?
1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT

Scale allows us to constantly
reduce our costs

We are comfortable running a high
volume, low m...
3. You Don’t Need to Guess Capacity
AWS
Actual demand
Actual demand
Customer
Dissatisfaction

Self
Hosting
Waste

Predicte...
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk

On-Premises

$ Millions

Nearly $0
Experiment Infreque...
5. Get Rid of Undifferentiated Heavy Lifting

We take care of it…
Data Centers
Power
Cooling
Cabling
Networking

Racks
Ser...
6. Go Global in Minutes
Who is using AWS and what are they using it for?
Powering the Most Popular Internet Businesses
Trusted by Enterprises
Shell uses AWS to Develop Software Faster and Cheaper

Core Development
Team
Extra Development
Resources

Contractor Team
...
Shaw Media uses AWS for Disaster Recovery
Before

Primary site

After

Primary site
Disaster Recovery Site

Saved $1.8
Mil...
S&P Capital IQ Uses AWS for Big Data Processing

S3

Provides data to
4200+ top global
investment firms

Hadoop Cluster

L...
Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data
center build
out

50% lower
cost than
hosting option...
Nasdaq used AWS to Build a New Line of Business
Samsung Improved their Product Experience with AWS

Saved $34 Million

85% savings versus
traditional hosting
Elasticity Example
Typical weekly traffic to Amazon.com

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday
November traffic to Amazon.com

November
November traffic to Amazon.com
Provisioned capacity

November
November traffic to Amazon.com
76%

Provisioned capacity

November

24%
November traffic to Amazon.com

November
40 servers to 5000 in 3 days

Number of EC2 Instances

EC2 scaled to peak of 5000
instances

“Techcrunched”

Launch of Fac...
What are AWS’s products and
how do I use them to run my workloads?
AWS’s Products
Deployment & Administration
Application Services
Compute

Storage
Networking
AWS Global Infrastructure

Dat...
AWS Global Infrastructure

9 Regions

25 Availability Zones
Continuous Expansion
Architected for Enterprise Security Requirements

“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
...
Many purchase models to support different needs

Free Tier

On-Demand

Reserved

Spot

Dedicated

Get Started on AWS
with ...
Compute Services
Amazon EC2

Auto Scaling

Elastic Load
Balancing

Elastic Virtual servers
in the cloud

Automated scaling...
EC2 Terminology
“Public”

“Public”

EC2 “Classic”

EC2 “Classic”

VPC

VPC

Instance

AMI
EBS

EBS

EBS

AZ
Virtual Machin...
Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud

AWS DirectConnect

Amazon Route 53

Private co...
Storage Services
Amazon EBS

Amazon S3

Amazon Glacier

AWS Storage Gateway

Block storage for use
with Amazon EC2

Intern...
Application Services
Amazon CloudFront

Amazon
CloudSearch

Amazon Elastic
Transcoder

distribute content
globally

Manage...
Database Services
Amazon RDS

Amazon
DynamoDB

Amazon
ElastiCache

Managed relational
database service

Managed NoSQL
data...
Big Data Services
Amazon EMR
(Elastic Map Reduce)

AWS Data Pipeline

Amazon Redshift

Hosted Hadoop
framework

Move data ...
Deployment & Administration
Amazon
CloudWatch
Monitor resources

AWS IAM (Identity
& Access Mgmt)
Manage users,
groups &
p...
Gartner Magic Quadrant for Cloud Infrastructure as a Service

Gartner “Magic Quadrant for Cloud Infrastructure a Service,”...
Utility Computing Example
On demand

Compute
Security
DNS

Pay as you go

Scaling
CDN Backup

Database

Storage

Load Bala...
At the end of a web service
ec2-run-instances ami-b232d0db
--instance-count 3
--availability-zone eu-west-1a
--instance-ty...
At the end of a web service

ec2-run-instances ami-b232d0db
--instance-count 2
--availability-zone us-east-1b
--instance-t...
At the end of a web service
ec2-authorize default -p 80

elb-create-lb myLoadBalancer

as-create-auto-scaling-group MyGrou...
And rich console services
Next let’s build a web application…
Amazon
CloudFront

Amazon
S3 Bucket

Web App
Server

EC2 Instance

Security Group

Security Group

Auto scaling Group

Ava...
What is the next step and how do I take it?
Using the Cloud isn’t an ‘All or Nothing’ Choice

On-Premises
Resources
Corporate
Data Centers

Integration

Cloud
Resourc...
Integrating AWS with Existing On-Premises IT

Active Directory
Network Configuration

Your Private Network

Encryption

HS...
We support a wide range of technologies
Our Ecosystem Allows You to use your Existing Management Tools

Management Tool Partners

Single Pane of Glass
We have partners ready to help
Strategy 1: Cloud for Development & Test Environments

SAP

Oracle Enterprise
Applications

SAP

Reduced deployment time
f...
Strategy 2: Build New Apps in the Cloud

Faster to build
Facebook
App

Mobile
Streaming

Financial Record
Archiving

Consu...
Strategy 3: Use Cloud to Make On-Premises Apps Better

App 1
Analytics

App 2
App 3

…
Corporate
Data Centers

App N

Elas...
Strategy 4: Cloud Apps that Integrate with On-Premises Apps
AWS serves
application
content & data

Hybrid
App

On-Premises...
Strategy 5: Migrate Existing Apps to the Cloud

1/3 of servers
migrated to AWS

App

On-Premises
Data Centers

Saved
£1.5 ...
Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zone...
Next step…try us for free and connect with us
http://aws.amazon.com/free/

To open a case please go to Support Center
Brett Hollman - Manager of Solutions Architecture

©Amazon.com, Inc. and its affiliates. All rights reserved.
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AWS Webcast - What is Cloud Computing?

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You’re interested in the cloud, and you want to start learning more. In this webcast we will answer the following questions:
• What is Cloud Computing?
• What are the benefits of Cloud Computing?
• What are AWS’s products and what workloads can I run with them?
• Who is using the cloud and what are they using it for?

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AWS Webcast - What is Cloud Computing?

  1. 1. What is Cloud Computing? Brett Hollman - Manager of Solutions Architecture ©Amazon.com, Inc. and its affiliates. All rights reserved.
  2. 2. Learning about Cloud Computing with AWS What is Cloud Computing and its benefits? Who is using AWS and what are they using it for? What are AWS’s products and how do I use them to run my workloads?
  3. 3. What is Cloud Computing?
  4. 4. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  5. 5. 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  6. 6. 3. You Don’t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic
  7. 7. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  8. 8. 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor So you don’t have to … Buy and install new hardware Setup and configure new software build or upgrade data centers
  9. 9. 6. Go Global in Minutes
  10. 10. Who is using AWS and what are they using it for?
  11. 11. Powering the Most Popular Internet Businesses
  12. 12. Trusted by Enterprises
  13. 13. Shell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team
  14. 14. Shaw Media uses AWS for Disaster Recovery Before Primary site After Primary site Disaster Recovery Site Saved $1.8 Million in second site costs Snapshots for granular rollbacks
  15. 15. S&P Capital IQ Uses AWS for Big Data Processing S3 Provides data to 4200+ top global investment firms Hadoop Cluster Launched Hadoop faster, Learned Hadoop faster
  16. 16. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years
  17. 17. Nasdaq used AWS to Build a New Line of Business
  18. 18. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  19. 19. Elasticity Example
  20. 20. Typical weekly traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  21. 21. November traffic to Amazon.com November
  22. 22. November traffic to Amazon.com Provisioned capacity November
  23. 23. November traffic to Amazon.com 76% Provisioned capacity November 24%
  24. 24. November traffic to Amazon.com November
  25. 25. 40 servers to 5000 in 3 days Number of EC2 Instances EC2 scaled to peak of 5000 instances “Techcrunched” Launch of Facebook modification Steady state of ~40 instances 4/12/2008 4/13/2008 4/14/2008 4/15/2008 4/16/2008 4/17/2008 4/18/2008 4/19/2008 4/20/2008
  26. 26. What are AWS’s products and how do I use them to run my workloads?
  27. 27. AWS’s Products Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  28. 28. AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion
  29. 29. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  30. 30. Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads
  31. 31. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Elastic Virtual servers in the cloud Automated scaling of EC2 capacity Dynamic traffic distribution EC2 Actual
  32. 32. EC2 Terminology “Public” “Public” EC2 “Classic” EC2 “Classic” VPC VPC Instance AMI EBS EBS EBS AZ Virtual Machine Configuration Running or Stopped VM EBS EBS EBS Availability Zone EBS Snapshots S3 Region ©2011 Amazon Web Services May not be reused or redistributed without permission S3 Buckets
  33. 33. Networking Services Amazon VPC: Private, isolated section of the AWS Cloud AWS DirectConnect Amazon Route 53 Private connectivity between AWS and your datacenter Domain Name System (DNS) web service. Availability Zone A Availability Zone B
  34. 34. Storage Services Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage S3, Glacier EBS Images Videos Files Binaries Snapshots Images Videos Files Binaries Snapshots
  35. 35. Application Services Amazon CloudFront Amazon CloudSearch Amazon Elastic Transcoder distribute content globally Managed search service Video transcoding in the cloud
  36. 36. Database Services Amazon RDS Amazon DynamoDB Amazon ElastiCache Managed relational database service Managed NoSQL database service In-Memory Caching Service DBA
  37. 37. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and onpremises data sources Petabyte-scale data warehouse service
  38. 38. Deployment & Administration Amazon CloudWatch Monitor resources AWS IAM (Identity & Access Mgmt) Manage users, groups & permissions AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management Web App Enterprise App Database
  39. 39. Gartner Magic Quadrant for Cloud Infrastructure as a Service Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes , August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  40. 40. Utility Computing Example On demand Compute Security DNS Pay as you go Scaling CDN Backup Database Storage Load Balancing Workflow Monitoring Networking Uniform Messaging Available
  41. 41. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 3 --availability-zone eu-west-1a --instance-type m1.small ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium
  42. 42. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1b --instance-type m1.xlarge ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1d --instance-type m1.xlarge
  43. 43. At the end of a web service ec2-authorize default -p 80 elb-create-lb myLoadBalancer as-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones eu-west-1c --min-size 2 --max-size 200
  44. 44. And rich console services
  45. 45. Next let’s build a web application…
  46. 46. Amazon CloudFront Amazon S3 Bucket Web App Server EC2 Instance Security Group Security Group Auto scaling Group Availability Zone #1 Users Amazon Route 53 Elastic Load Balancing Web App Server EC2 Instance Security Group Auto scaling Group Availability Zone #2 Security Group
  47. 47. What is the next step and how do I take it?
  48. 48. Using the Cloud isn’t an ‘All or Nothing’ Choice On-Premises Resources Corporate Data Centers Integration Cloud Resources
  49. 49. Integrating AWS with Existing On-Premises IT Active Directory Network Configuration Your Private Network Encryption HSM Appliance Backup Appliances Corporate Data Centers Users & Access Rules Cloud Backups Your On-Premises Apps Your Cloud Apps AWS Direct Connect
  50. 50. We support a wide range of technologies
  51. 51. Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass
  52. 52. We have partners ready to help
  53. 53. Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  54. 54. Strategy 2: Build New Apps in the Cloud Faster to build Facebook App Mobile Streaming Financial Record Archiving Consumer Apps Easier to manage Less expensive to run Distributed architectures for high availability Genetic Sequencing Global Web Sites Marketing Campaigns Social Games
  55. 55. Strategy 3: Use Cloud to Make On-Premises Apps Better App 1 Analytics App 2 App 3 … Corporate Data Centers App N Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup Amazon S3
  56. 56. Strategy 4: Cloud Apps that Integrate with On-Premises Apps AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  57. 57. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS App On-Premises Data Centers Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  58. 58. Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  59. 59. Next step…try us for free and connect with us http://aws.amazon.com/free/ To open a case please go to Support Center
  60. 60. Brett Hollman - Manager of Solutions Architecture ©Amazon.com, Inc. and its affiliates. All rights reserved.
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