IT systems and applications are producing and consuming content at a rapidly growing rate. This could significantly impact costs and agility of IT organizations if not planned for appropriately. Organizations of all sizes have seen significant benefits from utilizing cloud services in their business. One early area of focus for companies has been the highly durable, low cost and massively scalable benefits that come with cloud storage services. Today, thousands of developers and businesses around the globe rely on Amazon Web Services (AWS) for their backup, archival and disaster recovery requirements. This session covers best practices on proven designs from real world customer use cases and discuss topics such as capacity planning, durability, cost, security, as well as content categorization and transfer.