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Webinar aws 101 a walk through the aws cloud- introduction to cloud computing with aws - feb 2014

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Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers …

Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. Whether you are a start-up who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of web services at zero upfront costs which are available with a few clicks and within minutes. Join this webinar to learn more about the benefits of Cloud Computing and:

- The history of AWS and how a global online retailer got into cloud computing
- The concepts of utility computing and elasticity and why these are important to a cost-effective, scalable and reliable IT architecture
- The AWS service portfolio and the global footprint on which it is delivered
- The value proposition of the AWS Cloud
- Use cases to help you relate cloud based infrastructure to your own needs
- Busting the myths around cloud computing
- No prior experience is necessary, so join us for an overview of the AWS cloud services, and a discussion on how cloud computing can help accelerate innovation in your company.

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  • 1. AWS  101   Introduc/on  to  Cloud  Compu/ng   with  AWS   Markku  Lepistö  -­‐  Technology  Evangelist   @markkulepisto  
  • 2. Housekeeping •  •  •  •  Presentation runs ~45mins Post Questions Online Q&A at the end Reminder – Fill in the survey!
  • 3. Agenda •  •  •  •  •  Introduction to AWS Benefits of using AWS AWS Services Typical Use Cases How Are Companies Getting Started with AWS
  • 4. INTRODUCTION TO AWS
  • 5. AWS  provides  broad  and  deep  services  to  support  any   cloud  workload   Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  • 6. AWS  Pace  of  Innova:on   280   New  Service  Announcements  &  Updates     159   82 48   61   24   2008   2009   2010   2011   2012   2013  
  • 7. AWS  Global  Infrastructure   10 Regions 25 Availability Zones 51 Edge Locations
  • 8. Trusted  by  Enterprises  Around  the  World  
  • 9. Used  by  Government  Agencies  &  Educa:onal  Ins:tu:ons  Worldwide  
  • 10. Announcing  the  2014  Premier  Tier  Partners  
  • 11. BENEFITS OF USING AWS
  • 12. Architected  for  Enterprise  Security  Requirements   Cer/fica/ons  and  accredita/ons  for   workloads  that  maNer   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance   Log  and  review  user   ac/vity   Stores  data  in  S3,  or   archive  to  Glacier  
  • 13. Lower  Costs  with  AWS  Up-­‐Front  and  Increase  Savings  as  Your   Usage  Grows   2 1 Replace  up-­‐front  capital   expense  with  low   variable  cost   Economies  of  scale  allow   us  to  con:nually  lower   costs   3 Pricing  model  choice  to   support  variable  &   stable  workloads   4 Save  more  money  as   you  grow  bigger   Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 40 Price Reductions On-demand Tiered Pricing Reserved Volume Discounts Spot “Average of 400 servers replaced per customer” Custom Pricing
  • 14. Many Purchase Options to Support Different Needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer Good for Initial evaluation Ideal for Development & Test Ideal for baseline workloads Ideal for Test scenarios, Simulations For highly sensitive or compliance related workloads
  • 15. Increased  agility  has  become  the   #1  reason  businesses  use  the  AWS   cloud  
  • 16. Companies  Can’t  Afford  to  be  Slow   Old World: Infrastructure in Weeks AWS: Infrastructure in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Everything changes with this kind of agility
  • 17. A  culture  of  Innova:on:  Experiment  OWen  &  Fail  without  Risk   On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  • 18. AWS SERVICES
  • 19. Deployment & Management   Deployment & Management AWS  Global  Infrastructure   BeanStalk CloudWatch OpsWork Cloud Formation CloudTrail IAM Support Federation Interaction   Application Services   Web Console AWS  Global  Infrastructure   SES SNS Elastic Transcoder SQS CloudSearch Databases Foundation Services   Human Interaction   Identity & Access RDS Dynamo WorkSpaces AppStream Analytics   ElastiCache RedShift Compute   EC2 SWF API   Application Services   Monitoring EMR DataPipeline Content Delivery Kinesis Storage   S3 Regions EBS Glacier Command Line Libraries, SDK’s   CloudFront Networking   Storage Gateway VPC Direct Connect Availability Zones ELB Route53 Edge Locations
  • 20. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Elastic Virtual servers in the cloud Automated scaling of EC2 capacity Dynamic traffic distribution EC2 Actual
  • 21. Networking Services Amazon VPC: Private, isolated section of the AWS Cloud AWS DirectConnect Amazon Route 53 Private connectivity between AWS and your datacenter Domain Name System (DNS) web service. Availability Zone A Availability Zone B
  • 22. Storage Services Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage S3, Glacier EBS Images Videos Files Binaries Snapshots Images Videos Files Binaries Snapshots
  • 23. Database Services Amazon RDS Amazon DynamoDB Amazon ElastiCache Managed relational database service Managed NoSQL database service In-Memory Caching Service DBA  
  • 24. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and onpremises data sources Petabyte-scale data warehouse service
  • 25. Application Services Amazon CloudFront Amazon CloudSearch Amazon Elastic Transcoder distribute content globally Managed search service Video transcoding in the cloud
  • 26. Deployment & Administration Amazon CloudWatch Monitor resources AWS IAM (Identity & Access Mgmt) Manage users, groups & permissions AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management Web App Enterprise App Database
  • 27. TYPICAL USE CASES
  • 28. Web,  Mobile,  and  Social  Apps   Web  and   Mobile  Apps   on  AWS   Amazon  AppStream  -­‐  Flexible,  interac/ve   applica/on  streaming  service  for  any  device   Captures  user  input  to  send  back  to  the  cloud   Responsive  and  consistent  experience  across  devices  
  • 29. Big Data AWS  BIG  DATA     PORTFOLIO   COLLECT   STORE   Direct  Connect   S3   Import  Export   DynamoDB     ANALYZE   EMR   EC2   SHARE   S3   RedshiW   Data  Pipeline   Glacier   Amazon  Kinesis  -­‐  Fully-managed service for real time processing of streaming data, at any scale  
  • 30. Enterprise  Applica:ons   Amazon  RDS  for  Oracle   provides  managed  Oracle   database  deployments   •  Oracle  Applica/ons  are  fully   supported  on  AWS   •  Oracle  licenses  owned  by   customers  are  fully  portable   to  AWS   •  •  AWS  is  an  SAP-­‐cer/fied  Global   Cloud  Services  Partner  and   Global  Technology  Partner   •  Full,  licensed  Windows  Server   OS  on  AWS   •  •  Easily  install  services  that  you   know  -­‐  AD,  SCOM,  SQL,   Exchange,  SharePoint     •  Use  your  exis/ng  MS  licenses   on  AWS  using  BYOL   Most  SAP  products  are  now   cer/fied  for  produc/on   deployment  on  AWS  
  • 31. Disaster  Recovery   AWS  DR  Scenarios   Backup  and  Restore     Pilot  Light  for  Simple   Recovery  into  AWS     Warm  Standby  Solu/on     Mul/-­‐site  Solu/on     Amazon  RDS  –  Cross  Region  Read  Replicas   Improved  disaster  recovery  opera/ons.   Readable  copies  for  cross-­‐region  applica/ons.   Easy  migra/on  between  regions  
  • 32. HOW ARE COMPANIES GETTING STARTED WITH AWS?
  • 33. Strategy  1:  Cloud  for  Development  &  Test  Environments   SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  • 34. Strategy  2:  Build  New  Apps  in  the  Cloud                               Faster to build Financial   record   archiving Global  deals   engine Product   Prototyping  &   Design Hotel   booking   engine Easier to manage Video   streaming App   streaming Firmware   upgrades Less expensive to run Distributed architectures for high availability Clinical  trial   simula:ons Global  web   proper:es Audience   management  &   crea:ve  design   Biological  data   research SIM  card   credit News   distribu:on Mobile  games
  • 35. Strategy  3:  Use  Cloud  to  Make  On-­‐Premises  Apps  Beder   App  1   Analy:cs   App  2   App  3   …   Corporate Data Centers App  N   Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup   Amazon S3
  • 36. Strategy  3:  Use  Cloud  to  Make  On-­‐Premises  Apps  Beder   Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  • 37. Strategy  4:  Cloud  Apps  that  Integrate  with  On-­‐Premises  Apps   AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  • 38. Strategy  5:  Migrate  Exis:ng  Apps  to  the  Cloud   1/3 of servers migrated to AWS App   On-Premises Data Centers Migrated 500 web properties in 5 months Migrated clinical trials simulations platform Saved £1.5 Million New product web sites live in 2 days vs. 2 weeks Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 39. Strategy  6:  All  In   100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  • 40. Next steps… •  Sign up for an AWS account at aws.amazon.com •  Take advantage of the Free Tier •  Start experimenting! AWS
  • 41. Thank  you   Markku  Lepistö  -­‐  Technology  Evangelist   @markkulepisto  
  • 42. Q&A
  • 43. Your  feedback  is  important   Please  complete  the   Survey!   What’s  good,  what’s  not   What  you  want  to  see  at  these  events   What  you  want  AWS  to  deliver  for  you