• Save
Vodafone Hutchison Australia Keynote - Easwaren Siva -  AWS Summit 2012 Australia
Upcoming SlideShare
Loading in...5
×
 

Vodafone Hutchison Australia Keynote - Easwaren Siva - AWS Summit 2012 Australia

on

  • 3,282 views

Easwaren Siva's Keynote presentation, AWS Australian Summit, Sydney 2012

Easwaren Siva's Keynote presentation, AWS Australian Summit, Sydney 2012

Statistics

Views

Total Views
3,282
Views on SlideShare
3,246
Embed Views
36

Actions

Likes
1
Downloads
0
Comments
1

5 Embeds 36

http://www.linkedin.com 19
http://www.lecturehub.lan 7
http://www.twylah.com 5
http://us-w1.rockmelt.com 4
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • LIVESTOCK SEA & AIR SHIPPING FORWARDING

    OUR COMPANY HAS OWN THE BIG QUANTITY LIVESTOCK CARGO TO SHIP FROM SOUTH,NORTH USA ,EUROPEAN , AFRICIAN COUNTRIES TO THE ANY COUNTRY OF BUYERS,CONSIGNERS,IMPORTERS
    HERE BY TO INFORM THAT
    The Livestock Vessels,Aircrafts’ Managers,owners,brokers,charters,buyers,selers,
    exporters,Importers can take full or part Livestock cargo for their vessels and aircrafts FROM OUR GRAND DATABASE
    LIVESTOCK CARGOES ARE BEING TRANSPORTED DOOR TO DOOR –PORT TO PORT THROUGH OUR SHIPPING AND FORWARDING COMPANY.
    TURKONT SHIPPING & FORWARDING
    info@turkont.com
    905327653318
    902165674420
    902165675536
    Skype:turkont

    Beğen · · Paylaş
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Vodafone Hutchison Australia Keynote - Easwaren Siva -  AWS Summit 2012 Australia Vodafone Hutchison Australia Keynote - Easwaren Siva - AWS Summit 2012 Australia Presentation Transcript

  • Vodafone Hutchison Australia Easwaren Siva General Manager Technology Strategy & Product
  • VodafoneCricket LIVEAustralia Behind the Scenes Vodafone Hutchison Australia
  • Vodafone AustraliaVodafone Australia operated by Vodafone Hutchison Australia (VHA)2009 merger, Vodafone Australia and Hutchison 3G AustraliaOperates Vodafone, 3 Mobile and Crazy John’s brandsVHA mobile services to over 7.0 million customersShareholders operate Mobile Networks across the globe 3
  • Big Brother Key Learning: ‘Big Brother’ 05 No Smartphones - No Apps Environments Early days of 3G – 3 Mobile 100% 3G 3 Mobile pioneered ‘Live’ Mobile TV with ‘Live’ interactive TV can drive immense traffic towards your Portals and Content 0 200 400 600 800 16:44:23 16:45:23 16:46:23 16:47:23 16:48:23 16:49:23 16:50:23 16:51:23 16:52:23 16:53:23 16:54:23 16:55:23 16:56:23 16:57:23 16:58:23 16:59:23 17:00:23 17:01:23 17:02:23 17:03:23 17:04:23 17:05:23 17:06:23 17:07:23 17:08:23 17:09:23 17:10:23 17:11:23 17:12:23 17:13:23 17:14:23 17:15:23 17:16:23 17:17:23 17:18:23 17:19:23 17:20:23 17:21:23 17:22:23 17:23:23 17:24:23 17:25:23 17:26:23 17:27:23 17:28:23 17:29:23 17:30:23 17:31:23 17:32:23 17:33:23 17:34:23 17:35:23 17:36:23 17:37:23 17:38:23 17:39:23 17:40:23 17:41:23 17:42:23 17:43:23 17:44:23 17:45:23 17:46:23 17:47:23 17:48:23 17:49:23 17:50:23 17:51:23 17:52:23 17:53:23 17:54:23 17:55:23 17:56:23 17:57:23 17:58:23 17:59:23 18:00:23 18:01:23 18:02:23 18:03:23 18:04:23 18:05:23 18:06:23 18:07:23 18:08:23 18:09:23 18:10:23 18:11:23 18:12:23 18:13:23 18:14:23 18:15:23 18:16:23 18:17:23 18:18:23 18:19:23 18:20:23 18:21:23 18:22:23 18:23:23 18:24:23 18:25:23 18:26:23 18:27:23 18:28:23 18:29:23 18:30:23 18:31:23 18:32:23 18:33:23 18:34:23 18:35:23 18:36:23 18:37:23 18:38:23 18:39:23 18:40:23 18:41:23 18:42:23 18:43:23 18:44:23 18:45:23 18:46:23 18:47:23 18:48:23 18:49:23 18:50:23 18:51:23 18:52:23 18:53:23 18:54:23 18:55:23 18:56:23 18:57:23 18:58:23 18:59:23 19:00:23 19:01:23 19:02:23 19:03:23 19:04:23 19:05:23 19:06:23 19:07:23 19:08:23 19:09:23 19:10:23 19:11:23 19:12:23 19:13:23 19:14:23 19:15:23 19:16:23 19:17:23 19:18:23 19:19:23 19:20:23 19:21:23 19:22:23 19:23:23 19:24:23 19:25:23 19:26:23 19:27:23 19:28:23 19:29:23 19:30:23 19:31:23 19:32:23 19:33:23 19:34:23 19:35:23 19:36:23 19:37:23 19:38:23 19:39:23 19:40:23 19:41:23 19:42:23 19:43:23 19:44:23 19:45:23 19:46:23 19:47:23 19:48:23 19:49:23 19:50:23 19:51:23 19:52:23 19:53:23 19:54:23 19:55:23 19:56:23 19:57:23 19:58:23 19:59:23 20:00:23 20:01:23 20:02:23 20:03:23 20:04:23 20:05:23 20:06:23 20:07:23 20:08:23 20:09:23 20:10:23 20:11:23 20:12:23 20:13:23 20:14:23 20:15:23 20:16:23 20:17:23 20:18:23 20:19:23 20:20:23 20:21:23 20:22:23 20:23:23 20:24:23 20:25:23 20:26:23 20:27:23 20:28:23 20:29:23 20:30:23 20:31:23 20:32:23 20:33:23 20:34:23 20:35:23 20:36:23 20:37:23 20:38:23 20:39:23 20:40:23 20:41:23 20:42:23 20:43:23 20:44:23 20:45:23 20:46:23 20:47:23 20:48:23 20:49:23 20:50:23 20:51:23 20:52:23 20:53:23 20:54:23 20:55:23 20:56:23 20:57:23 20:58:23 20:59:23 21:00:23 21:01:23 21:02:23 21:03:23 21:04:23 Total Concurrent Conenctions (Sun 26th June - 16:45 -> 23:00) 21:05:23 21:06:23 21:07:23 21:08:23 21:09:23 21:10:23 21:11:23 21:12:23 21:13:23 21:14:23 21:15:23 21:16:23 21:17:23 21:18:23 21:19:23 21:20:23 21:21:23 21:22:23 21:23:23 21:24:23 21:25:23 21:26:23 21:27:23 21:28:23 21:29:23 21:30:23 21:31:23 21:32:23 21:33:23 21:34:23 21:35:23 21:36:23 21:37:23 21:38:23 21:39:23 21:40:23 21:41:23 21:42:23 21:43:23 21:44:23 21:45:23 21:46:23 21:47:23 21:48:23 21:49:23 21:50:23 21:51:23 21:52:23 21:53:23 21:54:23 21:55:23 21:56:23 21:57:23 21:58:23 21:59:23 22:00:23 22:01:23 22:02:23 22:03:23 22:04:23 22:05:23 22:06:23 22:07:23 22:08:23 22:09:23 22:10:23 22:11:23 22:12:23 22:13:23 22:14:23 22:15:23 22:16:23 22:17:23 22:18:23 22:19:23 22:20:23 22:21:23 22:22:23 22:23:23 22:24:23 22:25:23 22:26:23 22:27:23 22:28:23 22:29:23 22:30:23 22:31:23 22:32:23 22:33:23 22:34:23 22:35:23 22:36:234 22:37:23 22:38:23 22:39:23 22:40:23 22:41:23 22:42:23 22:43:23 22:44:23 22:45:23 22:46:23 22:47:23 22:48:23 22:49:23 22:50:23 22:51:23 22:52:23 22:53:23 22:54:23 22:55:23 22:56:23 22:57:23 22:58:23 22:59:23 23:00:23
  • 2011/12 Vodafone Cricket Live Australia iPhone and iPad App Android and Tablet App Scores and Highlights ‘Live’ Cricket TV Streaming Vodafone Viewers verdict
  • 2011/12 Vodafone Cricket Live Australia – Some Stats Over 700K Apps downloaded Approximately 4 Million visits Over 500K streams 24.7TB iPhone streaming data for December Peak 10K Simultaneous Streams Live scores peaked at 1000 rps (Jan)
  • 2011/12 Vodafone Cricket Live Australia – Some Stats Scores Data Requests iPhone Streaming Traffic
  • Cricket App - Vodafone Viewers Verdict Challenge - managing ‘peak’ load cost effectively 8
  • Vodafone Cricket Live Australia - Architecture 9
  • Vodafone Cricket Live Australia - Architecture 10
  • Vodafone Cricket Live Australia – Amazon Components 2 Elastic Load Balancers (ELB) 3 EC2 instances in idle configuration (2 large 1 small), auto expandable up to 9 (8 large 1 small) under load All EC2 instances are bootstrapped to load application after instantiation. 1 S3 bucket to store application itself 2 auto-scaling groups to protect from hardware failure and give expandability. Any failed server will be automatically replaced MySQL relational database service (RDS) instance to hold all data Cloudwatch CPU usage alarms linked to auto-scaling groups for auto expand and auto shrink Contracted ProQuest to build and optimise our AWS instances/environment
  • Key Learnings and Next Step Key Learnings Public Cloud Infrastructure - best cost option for Low Frequency but High Demand services Content Delivery Networks (CDN) and Cloud Computing provides an optimal solution Next Step in Progress Unified Content Management System on Amazon to manage ‘peak demands’ when new devices are released Online Oracle Webcentre Sites / Fatwire 7.6 Content Management System in Production