Vodafone Hutchison Australia Keynote - Easwaren Siva - AWS Summit 2012 Australia

Vodafone Hutchison Australia Easwaren Siva General Manager Technology Strategy & Product

VodafoneCricket LIVEAustralia Behind the Scenes Vodafone Hutchison Australia

Vodafone AustraliaVodafone Australia operated by Vodafone Hutchison Australia (VHA)2009 merger, Vodafone Australia and Hutchison 3G AustraliaOperates Vodafone, 3 Mobile and Crazy John’s brandsVHA mobile services to over 7.0 million customersShareholders operate Mobile Networks across the globe 3

Big Brother Key Learning: ‘Big Brother’ 05 No Smartphones - No Apps Environments Early days of 3G – 3 Mobile 100% 3G 3 Mobile pioneered ‘Live’ Mobile TV with ‘Live’ interactive TV can drive immense traffic towards your Portals and Content 0 200 400 600 800 16:44:23 16:45:23 16:46:23 16:47:23 16:48:23 16:49:23 16:50:23 16:51:23 16:52:23 16:53:23 16:54:23 16:55:23 16:56:23 16:57:23 16:58:23 16:59:23 17:00:23 17:01:23 17:02:23 17:03:23 17:04:23 17:05:23 17:06:23 17:07:23 17:08:23 17:09:23 17:10:23 17:11:23 17:12:23 17:13:23 17:14:23 17:15:23 17:16:23 17:17:23 17:18:23 17:19:23 17:20:23 17:21:23 17:22:23 17:23:23 17:24:23 17:25:23 17:26:23 17:27:23 17:28:23 17:29:23 17:30:23 17:31:23 17:32:23 17:33:23 17:34:23 17:35:23 17:36:23 17:37:23 17:38:23 17:39:23 17:40:23 17:41:23 17:42:23 17:43:23 17:44:23 17:45:23 17:46:23 17:47:23 17:48:23 17:49:23 17:50:23 17:51:23 17:52:23 17:53:23 17:54:23 17:55:23 17:56:23 17:57:23 17:58:23 17:59:23 18:00:23 18:01:23 18:02:23 18:03:23 18:04:23 18:05:23 18:06:23 18:07:23 18:08:23 18:09:23 18:10:23 18:11:23 18:12:23 18:13:23 18:14:23 18:15:23 18:16:23 18:17:23 18:18:23 18:19:23 18:20:23 18:21:23 18:22:23 18:23:23 18:24:23 18:25:23 18:26:23 18:27:23 18:28:23 18:29:23 18:30:23 18:31:23 18:32:23 18:33:23 18:34:23 18:35:23 18:36:23 18:37:23 18:38:23 18:39:23 18:40:23 18:41:23 18:42:23 18:43:23 18:44:23 18:45:23 18:46:23 18:47:23 18:48:23 18:49:23 18:50:23 18:51:23 18:52:23 18:53:23 18:54:23 18:55:23 18:56:23 18:57:23 18:58:23 18:59:23 19:00:23 19:01:23 19:02:23 19:03:23 19:04:23 19:05:23 19:06:23 19:07:23 19:08:23 19:09:23 19:10:23 19:11:23 19:12:23 19:13:23 19:14:23 19:15:23 19:16:23 19:17:23 19:18:23 19:19:23 19:20:23 19:21:23 19:22:23 19:23:23 19:24:23 19:25:23 19:26:23 19:27:23 19:28:23 19:29:23 19:30:23 19:31:23 19:32:23 19:33:23 19:34:23 19:35:23 19:36:23 19:37:23 19:38:23 19:39:23 19:40:23 19:41:23 19:42:23 19:43:23 19:44:23 19:45:23 19:46:23 19:47:23 19:48:23 19:49:23 19:50:23 19:51:23 19:52:23 19:53:23 19:54:23 19:55:23 19:56:23 19:57:23 19:58:23 19:59:23 20:00:23 20:01:23 20:02:23 20:03:23 20:04:23 20:05:23 20:06:23 20:07:23 20:08:23 20:09:23 20:10:23 20:11:23 20:12:23 20:13:23 20:14:23 20:15:23 20:16:23 20:17:23 20:18:23 20:19:23 20:20:23 20:21:23 20:22:23 20:23:23 20:24:23 20:25:23 20:26:23 20:27:23 20:28:23 20:29:23 20:30:23 20:31:23 20:32:23 20:33:23 20:34:23 20:35:23 20:36:23 20:37:23 20:38:23 20:39:23 20:40:23 20:41:23 20:42:23 20:43:23 20:44:23 20:45:23 20:46:23 20:47:23 20:48:23 20:49:23 20:50:23 20:51:23 20:52:23 20:53:23 20:54:23 20:55:23 20:56:23 20:57:23 20:58:23 20:59:23 21:00:23 21:01:23 21:02:23 21:03:23 21:04:23 Total Concurrent Conenctions (Sun 26th June - 16:45 -> 23:00) 21:05:23 21:06:23 21:07:23 21:08:23 21:09:23 21:10:23 21:11:23 21:12:23 21:13:23 21:14:23 21:15:23 21:16:23 21:17:23 21:18:23 21:19:23 21:20:23 21:21:23 21:22:23 21:23:23 21:24:23 21:25:23 21:26:23 21:27:23 21:28:23 21:29:23 21:30:23 21:31:23 21:32:23 21:33:23 21:34:23 21:35:23 21:36:23 21:37:23 21:38:23 21:39:23 21:40:23 21:41:23 21:42:23 21:43:23 21:44:23 21:45:23 21:46:23 21:47:23 21:48:23 21:49:23 21:50:23 21:51:23 21:52:23 21:53:23 21:54:23 21:55:23 21:56:23 21:57:23 21:58:23 21:59:23 22:00:23 22:01:23 22:02:23 22:03:23 22:04:23 22:05:23 22:06:23 22:07:23 22:08:23 22:09:23 22:10:23 22:11:23 22:12:23 22:13:23 22:14:23 22:15:23 22:16:23 22:17:23 22:18:23 22:19:23 22:20:23 22:21:23 22:22:23 22:23:23 22:24:23 22:25:23 22:26:23 22:27:23 22:28:23 22:29:23 22:30:23 22:31:23 22:32:23 22:33:23 22:34:23 22:35:23 22:36:234 22:37:23 22:38:23 22:39:23 22:40:23 22:41:23 22:42:23 22:43:23 22:44:23 22:45:23 22:46:23 22:47:23 22:48:23 22:49:23 22:50:23 22:51:23 22:52:23 22:53:23 22:54:23 22:55:23 22:56:23 22:57:23 22:58:23 22:59:23 23:00:23

2011/12 Vodafone Cricket Live Australia iPhone and iPad App Android and Tablet App Scores and Highlights ‘Live’ Cricket TV Streaming Vodafone Viewers verdict

2011/12 Vodafone Cricket Live Australia – Some Stats Over 700K Apps downloaded Approximately 4 Million visits Over 500K streams 24.7TB iPhone streaming data for December Peak 10K Simultaneous Streams Live scores peaked at 1000 rps (Jan)

2011/12 Vodafone Cricket Live Australia – Some Stats Scores Data Requests iPhone Streaming Traffic

Cricket App - Vodafone Viewers Verdict Challenge - managing ‘peak’ load cost effectively 8

Vodafone Cricket Live Australia - Architecture 9

Vodafone Cricket Live Australia - Architecture 10

Vodafone Cricket Live Australia – Amazon Components 2 Elastic Load Balancers (ELB) 3 EC2 instances in idle conﬁguration (2 large 1 small), auto expandable up to 9 (8 large 1 small) under load All EC2 instances are bootstrapped to load application after instantiation. 1 S3 bucket to store application itself 2 auto-scaling groups to protect from hardware failure and give expandability. Any failed server will be automatically replaced MySQL relational database service (RDS) instance to hold all data Cloudwatch CPU usage alarms linked to auto-scaling groups for auto expand and auto shrink Contracted ProQuest to build and optimise our AWS instances/environment

Key Learnings and Next Step Key Learnings Public Cloud Infrastructure - best cost option for Low Frequency but High Demand services Content Delivery Networks (CDN) and Cloud Computing provides an optimal solution Next Step in Progress Uniﬁed Content Management System on Amazon to manage ‘peak demands’ when new devices are released Online Oracle Webcentre Sites / Fatwire 7.6 Content Management System in Production

Vodafone Hutchison Australia Keynote - Easwaren Siva - AWS Summit 2012 Australia

by Amazon Web Services on May 22, 2012

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Vodafone Hutchison Australia Keynote - Easwaren Siva - AWS Summit 2012 Australia Presentation Transcript

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