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Samuel Yeats - CEO UltraServe
Hands on experience growing with Australia’s
fastest growing retailers
Balancing Risk &
Massive Opportunity
in eCommerce Projects
Samuel Yeats
CEO, UltraServe
@samuelyeats
the next 6.5%
massive opportunity for everyone!
Cost of site outage
Competitor Infiltration Brand Damage Management Distraction
Damage with Investors Employee Productivit...
$2.72M
The average cost of a data
breach to Australian
enterprise business
33%
negligent
employee
24%
IT and
business
proc...
Cost of missed opportunities
Checklist for
e-commerce projects
1
Communicate.
Marketers need to
communicate to IT.
1
Forecast and communicate growth
opportunities regardless how trivial
2
Be ready.
Document roles &
responsibilities.
Drill scenarios.
Be resilient.
Build to tolerate failure
3
3
5
Automate.
Load and pen test every
code release.
4
Scale.
Know your limits, ready
yourself to scale.
6
6
Clickfrenzy video clip
0:00 - 0:32
http://www.youtube.com/watch?v=GcgJORM-kV8
6
6
“Sales of around $1.5 million went through eWAY’s
systems during the 24-hour period – a 240% increase on
the same time d...
6
Fail gracefully.
Turn failure into success
6
6
6
6
7
Eliminate.
Any payment data.
8
Minimise.
Personal Information
storage
9
Log.
Log, monitor and analyse
activity. Learn from it.
10
Cost optimisation.
Understand your cloud
costs and align to
outcomes.
Collective efficiencies.
Partner to leverage scale and experience
Your focus:
●  Customer experience
●  Great product
●  Innovating
Extension to your team
Outcome based pricing.
A fresh model for cloud consumption
= 100 orders
!= 200 Orders
Fee model
1.  Choose a success metric
2.  Agree on a platform architecture
3.  Adjustable premium for code performance
We’...
Thank-you
AWS
ARCHITECTURE
REVIEW
10K LOAD TEST
OUTCOMES BASED
MAGENTO & HYBRIS
Chat to us about:
ultraserve.com.au
@samue...
AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Spon...
AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Spon...
AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Spon...
AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Spon...
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AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Sponsored by Ultraserve

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In this session you can learn through best practices when launching on AWS by making the platform work for you, leveraging automation tools and dedicated expertise during the development process, and making your provider accountable. In this session you can learn how UltraServe collaborates with AWS customers to compliment internal capabilities by sharing learnings from a collective of customers, taking accountability for elements which may not be core to your business, allowing you to leverage additional scale efficiencies.

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Transcript of "AWS Summit Sydney 2014 | Reduce Risk in eCommerce Projects through Outcome Based Service Consumption Models - Session Sponsored by Ultraserve"

  1. 1. Samuel Yeats - CEO UltraServe Hands on experience growing with Australia’s fastest growing retailers
  2. 2. Balancing Risk & Massive Opportunity in eCommerce Projects Samuel Yeats CEO, UltraServe @samuelyeats
  3. 3. the next 6.5% massive opportunity for everyone!
  4. 4. Cost of site outage Competitor Infiltration Brand Damage Management Distraction Damage with Investors Employee Productivity Lost PPC
  5. 5. $2.72M The average cost of a data breach to Australian enterprise business 33% negligent employee 24% IT and business process failure Source: Ponemon Institute’s 2013 Cost of Data Breach Study. Commissioned by Symantec Cost of data breach
  6. 6. Cost of missed opportunities
  7. 7. Checklist for e-commerce projects
  8. 8. 1 Communicate. Marketers need to communicate to IT.
  9. 9. 1 Forecast and communicate growth opportunities regardless how trivial
  10. 10. 2 Be ready. Document roles & responsibilities. Drill scenarios.
  11. 11. Be resilient. Build to tolerate failure 3
  12. 12. 3
  13. 13. 5 Automate. Load and pen test every code release.
  14. 14. 4 Scale. Know your limits, ready yourself to scale.
  15. 15. 6
  16. 16. 6 Clickfrenzy video clip 0:00 - 0:32 http://www.youtube.com/watch?v=GcgJORM-kV8
  17. 17. 6
  18. 18. 6 “Sales of around $1.5 million went through eWAY’s systems during the 24-hour period – a 240% increase on the same time during the previous week. The number of transactions during the 24 hour period also ballooned by over 285% to over 14,000.” Source: https://www.eway.com.au/company/press/2012/11/23/revenue-soars-200-for-click-frenzy-merchants
  19. 19. 6 Fail gracefully. Turn failure into success
  20. 20. 6
  21. 21. 6
  22. 22. 6
  23. 23. 6
  24. 24. 7 Eliminate. Any payment data.
  25. 25. 8 Minimise. Personal Information storage
  26. 26. 9 Log. Log, monitor and analyse activity. Learn from it.
  27. 27. 10 Cost optimisation. Understand your cloud costs and align to outcomes.
  28. 28. Collective efficiencies. Partner to leverage scale and experience
  29. 29. Your focus: ●  Customer experience ●  Great product ●  Innovating
  30. 30. Extension to your team
  31. 31. Outcome based pricing. A fresh model for cloud consumption
  32. 32. = 100 orders
  33. 33. != 200 Orders
  34. 34. Fee model 1.  Choose a success metric 2.  Agree on a platform architecture 3.  Adjustable premium for code performance We’re accountable for ●  Keeping site up, secure and fast ●  Business continuity ●  Ongoing efficiencies
  35. 35. Thank-you AWS ARCHITECTURE REVIEW 10K LOAD TEST OUTCOMES BASED MAGENTO & HYBRIS Chat to us about: ultraserve.com.au @samuelyeats

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