This document discusses the value that certified AWS experts from Rackspace can provide to businesses. It outlines Rackspace's extensive AWS expertise including over 1,000 AWS certifications held by Rackspace professionals. Rackspace offers two levels of support for AWS - Navigator and Aviator. Navigator provides best practices and guidance, while Aviator involves hands-on management of a customer's AWS infrastructure. The document also provides two case studies of how Rackspace has helped customers migrate workloads to AWS and implement resource management strategies for large AWS footprints.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Tom Bressie, Director of Global Product and Technical Marketing, Rackspace;
Jerry Hargrove, Senior Solutions Architect, Rackspace
April 19, 2016
The Value of Certified AWS Experts
to Your Business

2. FANATICAL
SUPPORT® FOR
AWS
April 2016

3. 10 Worldwide
Data Centers
5,900+ Rackers
300,000+ Customers
Global Footprint
Customers in
120+ Countries
Portfolio of
Hosted Solutions
Dedicated - Cloud - Hybrid
Annualized
RevenueOver $2.0B
60% 100OF
THE
Serve Over FORTUNE®
114,000+ Servers
50,000+ VMs
≅70 PB Stored
3
About Rackspace

4. 4
Customers Using AWS Today Have Common Priorities
“Manage my migration to
AWS – make it smooth
and easy.”
“Help me architect for
scalability and redundancy
on AWS, and take
advantage of the entire
service catalog.”
“Manage my AWS
infrastructure and guest
image(s).”
“Help me secure my data
on AWS, and help me with
my governance and
compliance needs.”
ArchitectMigrate Secure Operate

5. +
5
Leader In Managed Cloud Services… …Technology Leader In IaaS
Pairing The Gartner Leaders In Managed Cloud and IaaS

6. • >1,000 Business & Technical Professional Accreditations
• >270 Solution Architect Associate Certifications
• 22 Solution Architect Professional Certifications
Global
Expertise*
AWS
Capability
Offers
• Audited Managed Service Partner Designation
• AWS DevOps Competency Certification
• ‘Advanced’ Consulting Partner Status in the AWS Partner Network (APN)
• Authorized AWS Reseller
• Fanatical Support for AWS Across All Ten Public AWS Regions
• Managed Security & Compliance Assistance in GA in Q1’16
• Managed Cloud for Adobe Experience Manager Available for U.S. and
International Customers
6
Rackspace Support On AWS - A Powerful Combination
*Current as of 5 Apr. 2016

7. 7
Service Levels Matched To Customer Needs
• Best Practices
• Tooling
• Automation
• Access To AWS Product Experts
Navigator Aviator
“Rackspace is your guide for AWS.” “Rackspace operates AWS with you.”
• All Navigator Benefits
• Managed Services 24x7x365
• Additional Tooling and Automation

8. 8
Fanatical Support® for AWS Offering Summary
Navigator Aviator
AWS Account Management x x
Identity & Permission Management x x
Rackspace Logbook - Unified record of cloud
activity
x x
Access to best practice AWS CloudFormation
templates
x x
Rackspace Compass – Automated guide for
cloud best practices
Limited
checks
All checks
Rackspace Passport – Simple, secure access
management of Amazon EC2 instances
Customer &
Rackspace
use
Rackspace Watchman – Primary Alarm
Monitoring System
X
Navigator Aviator
Technical Account Manager (TAM) x x
Support of the AWS platform x x
Technical Onboarding Manager
(TOM)
Provides initial
guidance
Coordinates the process
of getting your
application up and
running on AWS
Best practices and architecture
Guidance for
standard use
cases
Hands-on design
customized to your
specific application
EC2 operating system management x
Amazon CloudWatch management x
Monthly account review x
Response times
Urgent: < 4 hrs
Standard: < 24
hrs
Emergency: < 15 min
Urgent: < 1 hr
Standard: < 4 hrs
Tooling & Automation Human Experts

9. Customer Case
Studies
April 2016

10. Key Characteristics
• Customer running on dedicated hardware.
• Desire to migrate to AWS in order to take advantage of the scaling
capabilities of the cloud, but lacks expertise to migrate, architect, and
operate AWS infrastructure in house.
Customer Solution Needs/Wants
• Small engineering/operations team with little AWS experience
• Use of COTS legacy apps is limiting availability and scalability
• Desires architectural guidance on multi-tenant applications
10
Case Study: Digital Media Delivery Workload

11. Dedicated
Environments
Shared
Environment
11
Current Infrastructure Topology
Single
Points of
Failure
Difficult
to Scale
Challenges in current implementation
• No database replication, backups
performed periodically. RTO/RPO
measured in hours
• Servers are COTS SW with no horizontal
scaling capabilities. Overprovisioned
• “Environment on a box” - complete
stacks become single points of failure

12. 12
Case Study: Digital Media Delivery Workload
App
Good Better Best
App
App App App
App
DB

13. 13
Case Study: Digital Media Delivery Workload
Self
Healing
COTS
Multi-Tenant Hybrid
Self
Healing
COTS
Single-Tenant
Self
Healing
COTS
Benefits of desired
implementation:
• Identified and designed
around application tenancy
requirements
• Tenant specific stacks can
scale independent of
others
• Automate recovery of COTS
SW to minimize downtime
and refine RTO/RPO

14. Desired Help from Rackspace
• Migration assistance to get existing apps up and running in the cloud
• Certified AWS architects to help build architectures for initial deployment and to
enable future growth
• Certified AWS engineers to help reduce cloud operational burden
Outcomes
• Fanatical Support for AWS provides certified AWS experts to help design and
implement cloud architecture, handle cloud operations / ongoing support
• Application of high(er) availability best practices = better availability for their
customers
• Easily scalable architecture lends itself to extensibility and growth
14
Case Study: Digital Media Delivery Workload

15. Key Characteristic: Enterprise customers making use of AWS are
seeking help managing their quickly growing AWS footprints
15
Case Study: Resource Management and Governance
Pain Points:
• Amazon Elastic Block Store (Amazon
EBS) sprawl, end of billing cycle,
orphaned EBS volumes
• Lack of resource tagging strategies and
strategy enforcement
Solutions:
• Automated scripting to identify mistagged
resources and create trouble tickets
• Custom AWS Lambda functions
Provide enterprise-level expertise, process and automation to
address large scale growth issues.

16. Thank you
Please visit us at rackspace.com/aws,
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