Enterprise Cloud Computing with AWS - How enterprises are using the AWS Cloud Today? - Jinesh Varia


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Jinesh Varia delivered this presentation at Interop 2011 and a few webinars - @jinman

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  • GM, GA, GE. Thank you very much for attending this event. It’s am honored to be here. in next 45 minutes or so, we will give you a quick overview of AWS and then quickly dive into some key enterprise adoption trends. I am going to share several stories with you on how enterprises are using the AWS Cloud today. When I talk to people, they feel cloud is just for startups. Today, I hope to change the perception that cloud is just as good for enterprises as well.
  • The year 2011 was our best year ever. We broke our own record in a number of areas. We launched in several new geographiesGrowthand Expansion, New Services and Features, and # and Quality of our customers. This I believe is the best way to truly assess the cloud service provider. Every customer when trying to choose a cloud service provider should examine every cloud service provider in these areas.
  • We launched 3 new regions this year and this makes a total of 7 regions around the globe and more regions coming very very soon. We are not only seeing new customers in different geographies using the cloud but also seeing that our existing customers would like to take their business to new geographies with us. They want to do expand their business in different geographies and leverage the cloud.
  • We have customers in 190 countres. You will notice that I have some big brand names like shell, Capital IQ
  • To give you an idea of growth and investment that we are doing and how much capacity we are adding to meet our demand. In the year 2000, Amazon.com was a 2.7B enterprise. Today, AWS is adding amount of storage and compute capacity that Amazon required in year 2000 every day. So conceptually, five days from now, it will be five times the capacity required to run 2.7B enterprise. If you think about it, its huge.
  • We will let our Numbers speak as of Q3 2011, you can see we doubling every year. 100% YOY growth. These services are built and designed for scale. Peak requests are 370K per second.
  • The benefits are real. The cloud can help your company save time and improve agility – it’s faster to get started: you can build new environments in minutes as you don’t need to wait for new servers to arrive. The elastic nature of the cloud makes it easy to scale up and down as needed. At the end of the day you have more resources left for innovation which allows you to focus on projects that matter to your business.
  • We have really come a long way. Today, Amazon Web Services is not just one service but a suite of services that enterprises can leverage to deploy highly mission-critical applications with confidence.
  • F
  • AWS does not force developers to use any particular programming model, language, or operating system.AWS does not force developers to use the entire suite of services - they can use any of our infrastructure services individually or in any combination.AWS does not limit developers to a pre-set amount of storage, bandwidth, or computing resources they can consume - they can use as much or as little as they wish, and only pay for what they use.
  • We understand that in order to run Enterprise applications you need enterprise grade software. Today, you can really choose a range of enterprise software to run on AWS. All this software is certified and supported by the vendors themselves and bring your own license (BYOL). This is one of the core differentiators of AWS that you can move packaged applications to the cloud or when moving to the newer versions of these applications, instead of upgrading the software on-premises, they move to the cloud and do a diagonal upgrade.
  • You can extend your corporate datacenter to the cloud. Create a private slice of the public cloud and define your own network topology so that your corporate network can breathe in and breathe out. This year, we also released one dedicated
  • To run highly mission-critical application in a secure cloud environment, Amazon VPC is perfect choice. It is network isolation layer that bridges your corporate data center to the cloud. You define the IP address range, You have complete control over your inbound and outbound access thru Network ACLs, You can define additional security by configuring your routetables and statefulsecurity groups. You can also configure openVPN or ipsec for encrypted tunnels. Best of all, you can spread your load using elastic load balancing and elastically scale and shrink your resources automatically – It’s a full house!
  • This is a screen shot of Amazon VPC Web management console. You can create several different VPC configurations right from point and click interface of VPC. Let’s see how all this works.
  • This is how most of the enterprises are leveraging VPC – What I call the new Enterprise IT network architecture – which will be powered by the cloud.
  • Autodesk leverages Amazon VPC as extension of their corporate datacenter. VPC is part of their internal network. They had 3 datacenters since 2009, VPC is 4th datacenter. It was so successful within Autodesk that they identified several new business opportunities and products as a result of this integration.
  • Almost all of you know NYTimes’s cloud success story of how an engineer went to senior management to ask for resources to covert 1851-1922 newspaper articles from Tiff to PDF. The magagement approved for 3 resources that he will get in a period of 5 months and he then run it for a 1 year to convert all that 4TB of data. He leverage the cloud and spin up 100 EC2 instances and in a matter of 24 hours was able to convert to 1.5 TB data. This service is now paid service at Nytimes and can be accessed at timesmachine.nytimes.com. It was a great proof of concept to evaluate the cloud.
  • NYTimes quickly realized the value got the early mover advantage and have been growing since. This is a graph I stole from one of their presentations and you can see how EC2 is being used as extension of their existing datanceter footprint. EC2 footprint has grown from 5% to 40% in 2011. They now have 4 data centers and VPC and EC2 is the integral part of the infrastructure strategy.
  • The best part to know is even though the EC2/VPC is 40% of the entire datacenter footprint, it only accounts to 26% of the total operational costs across DCs. So they are not only able to get massive scalability and but at reduce cost. Isn’t this awesome
  • Security and Operational Excellence is the Top most priority. Its Priority 0. No exceptions allowed. We understand that Security and governance are often the top issues identified when we talk to our customers. Instead of tossing this over the fence, we really advice and highly recommend our customers to invest in security review early in the process. Get your security folks talk to our security folks and understand security and compliance. Security is really not on or off. It’s a spectrum of options that you can choose from that is right for your application.
  • Remember TVs without remote control. We had to walk up to the television set to change the channel or the volume. Now we have remote controls, we sit on our couch and control the hardware. Cloud APIs are remote control of the cloud hardware. You don’t have the need to walk up to server hardware.
  • Security is not optional. We have to built it every single layer right from perimeter to the application. In the cloud, security is a shared responsibility. Infrastructure security is responsibility of the AWS. This year amazon worked really hard and now have achieved all the security certifications. Best of all you get all these security certifications for free. Even if you don’t have credit card workloads, you still get the same secure infrastructure. For Infrastructure security, you can get full SAS 70 audit report on requestFor Services Security, we provide detailed technical documentation on how to use the featuresFor Application Security, we have security bulletins (security center), provide you with security guidance, Premium Support
  • Untiloctober 2011, Amazon had client side encryption. You can manage the keys and encrypted you data and then store it on Amazon. Now Amazon release serversideenvryption at no additional cost to the customer. It does AES256 encrypts the data, rotates your keys and its just a simple argument or checkbox.
  • Mix and Match to get the best bang for buck and further savings.Several of our customers have certain type of regulatory workloads that restrict them to run applications on the same physical host as other customers. Noisy Nieghbor Syndrome. We solved that by introducing Dedicated Instances. Dedicated Instances are available only within VPC where only one customer can spin up instances on one physical host.
  • We understand that you might have 100s of questions around risk and compliance.
  • Helping to protect the confidentiality, integrity, and availability of our customers’ systems and data is of the utmost importance to AWS, as is maintaining customer trust and confidence. Control Environment, Control Objectives, Environmental safeguards, Business continuity. Also provide security best practices.
  • We build services not just for our customers but ourselves. We use them because we believe in them. One project I am really proud of is How Amazon moved its corporate intranet that stores highly sensitive data. In this project, we made sure Amazon is transparent…….At the end of the project, we not only …..
  • The beauty about this deployment project was that it used variety of 3p packaged software on VPC.
  • Data is new raw material in par with capital and labor. Today, data is core asset of any successful enterprise and its ability model, analyze, distill knowledge from that data, derive valuable business insight is core differenciator.
  • Big data is what clouds are for. Storing Collecting Analyizing, Visualizing, ……
  • Bankinter uses Amazon Web Services (AWS) as an integral part of their credit-risk simulation application, developing complex algorithms to simulate diverse scenarios in order to evaluate the financial health of their clients. Bank at least 400,000 simulations to get realistic results.Through the use of AWS, Bankinter brought average time-to-solution down from 23 hours to 20 minutes and dramatically reduced processing, with the ability to reduce even further when required.
  • A large online retailer went to Razorfish– one of the large system integrators - to analyze massive amounts of click stream logs from their website. They analyze massive datasets of clickstream logs and provide patterns to the their ad serving and cross-selling engines so that they can show a targeted ad. While clickstream logs analysis is not new in our industy what I learnt from the story is cost of storing and analyzing big data has significantly reduced – Old WaySAN storage30 servers for compute3 high-end SQL serversBusiness results:Upfront CapEx: ~$500KRecurring OpEx: significantProcurement time: 2 mos.Processing time: 2 days /JobNew WayCloud ServicesHadoop and Cascading“Ad Serving” IntegrationBusiness results:Upfront CapEx: $0Recurring OpEx: $13K/mo.Procurement time: zero (6 weeks Processing time: 8 hours / Job
  • Parts of SP are merging with Capital IQMore workloads, more dataNeed for more analyticsMore rich datasetsUse caseRecommendation engineSuggest companies that might fit their criteriaInvestment bankers, private equity, looking for new investment ideasProvide tools for ideas after you have it - want to improve in the area of suggestingTricky in finance - not allowed to give financial adviceData sourcesLook at Key developments dataset - has been selling for yearsTag newsCompany profilesWhich area of the world you are interestedWhich type of company (private, public, etc.) are looking forConnected to AWSData to S3 -> EMR -> SQL backendLearning Ruby to use EMR - challenge as a MS shopWants to have fewer hops
  • Parts of SP are merging with Capital IQMore workloads, more dataNeed for more analyticsMore rich datasetsUse caseRecommendation engineSuggest companies that might fit their criteriaInvestment bankers, private equity, looking for new investment ideasProvide tools for ideas after you have it - want to improve in the area of suggestingTricky in finance - not allowed to give financial adviceData sourcesLook at Key developments dataset - has been selling for yearsTag newsCompany profilesWhich area of the world you are interestedWhich type of company (private, public, etc.) are looking forConnected to AWSData to S3 -> EMR -> SQL backendLearning Ruby to use EMR - challenge as a MS shopWants to have fewer hops
  • Batch Processing Architecture using Amazon Elastic MapReduce
  • Myth: If I Can’t Move Everything at Once, the Cloud Isn’t for Me Its not all or nothing. We really don’t expect our customers to put all the applications that they have today running on-prem move it overnight, its not possible and not recommended. We recommend picking a few apps, gaining experience and comfort and come up with a migration plan
  • There are severalapproaches to building a cloud strategy. We’ve seen customers from all size companies, from all industries get started with AWS in different waysBuilding a cloud strategy really depends on the companies needs. As a CIO or a manager reporting to the CIO, we recommend that you have a 2 part strategy for your Enterprise to get started in the cloud. For new applications, build and design new architectures with the cloud in mind. We have seen several customers like New York times who were quickly able to leverage some of cloud architecture patterns of implementing elasticity from ground up, loosely coupling etc. in other words, build a cloud-ready design from scratch.Just like greenfield applications can benefit from the cloud, existing application can too benefit from the cloud. For existing applications, we recommend building a migration plan, and transitioning application by application. This enables organizations to gain experience with the cloud as they begin to transition larger chunks of their infrastructure. When building this plan, you will notice that there are number of apps that are simply no-brainer to move to the cloud and can be moved very easily today. And other apps, they take methodical phased plan approach.This strategy has worked for several of our customers. Whether you are startup or an SMB or Large enterprise or an SI helping the customer, the strategy does not really need to change. We have noticed that when customers have followed the step by step phased planned approach - (some of which I will discuss in this presentation) and have invested time and resources towards building proof of concept projects, they clearly see the tremendous potential of AWS, and are able to leverage its strengths very quickly. And want to move other apps as well.
  • Applications that are very interesting, easy to experiment with, simple sel
  • Canadian Dev/Test
  • The first step in the migration of existing applications comes to classifying your IT assets. Some customers have looked at their IT departments from 50K view and have created dependency tree of their logical constructs. Listing all your IT assets and identifying the upward and downward dependencies. Within every organization there are variety of applications of different sizes and shapes and with different set of characteristics. Thinking that if one application cannot move, does not mean all applications cannot move. Breaking down the big job, into small tasks and tackling each task individually will get the big job done. So he classified the IT Asset portfolio into different categories – Top secret, secret, public datasets, Application with high low medium compliance requirements, Applications different security and licensing requirements.
  • Stack ranking your assets and prioritizing the applications based on simple criteria you defined earlier. Andy noticed very quickly that there were several applications which are “No Brainer to Move” and can be moved today and will result in immediate benefits of the cloud. At the same time, He also did not just select some applications that were just easy to move but also that were complex and can be used as a internal success story within the companyYou will notice that some applications are just plain drop dead cool if they moved to the cloud like your content, tutorial websites, pre-sales demo environments.
  • After listing them, he started to stack rank this IT assets based on the analysis. The applications that would take time to move to the cloud are NOT off the list they are just lower down the list. And the applications that are low hanging fruits are up the list. Pick the low hanging fruits first, gain some experience and then tackle the other applications. For example web applications or content management systems etc are all easy to move and can be forklifted to the cloud.
  • Schneider Electric is an international energy management specialist operating in more than 100 countries. The company has over 110,000 employees For its Intranet-based applications, Schneider Electric is using Amazon Virtual Private Cloud (Amazon VPC) in combination with the Riverbed Cloud Steelhead service. Riverbed Cloud Steelhead accelerates data traffic between the company’s existing wide-area network and its Amazon VPC.  Since the migrated applications are Java and .NET-based legacy systems, the Schneider Electric IT team established the applications within the Amazon VPC using the necessary Windows and Linux operating systems.
  • Shell started provisioning AWS services in April 2010 The Shell Foundation Platform – an IT framework – is AWS approvedThat means that the Center of Excellence has a pre-approved framework that allows LOBs to deploy cloud-approved applications onto AWSThe Shell Foundation Platform is a framework used by all new projects utilizing on-demand cloud services. The SFP is certified to run on AWS. Compliant applications built on the SFP are able to be run in production on AWS.
  • The Blueprint offers a step by step approach to cloud migration and has been proven successful. When customers will follow this blueprint and focus on creating a proof of concept, they will immediately see value in their proof of concept projects and see tremendous potential in the AWS cloud. After they move their first application to the cloud, they will get new ideas and will want to move them into the cloud.
  • Flexibility is the keyAWS Cloud as an extension of your existing datacenterUnderstanding cloud security and complianceLeverage the power of the new Enterprise Big Data stackIts NOT all or nothing; Getting started is easy
  • Flexibility is the keyAWS Cloud as an extension of your existing datacenterUnderstanding cloud security and complianceLeverage the power of the new Enterprise Big Data stackIts NOT all or nothing; Getting started is easy
  • Enterprise Cloud Computing with AWS - How enterprises are using the AWS Cloud Today? - Jinesh Varia

    1. 1. Enterprise Cloud Computing With AWSHow are Enterprises Using the AWS Cloud Today? #awsenterprise Jinesh Varia @jinman
    2. 2. 2011: Our Best Year Ever! Growth and New Services Customers Expansion and Features and Partners
    3. 3. Global Infrastructure for Global Enterprises GovCloud US West US East Europe Asia Asia(US ITAR Region) (Northern (Northern West Pacific Pacific California) Virginia) (Dublin) Region Region (Singapore) (Tokyo) AWS Regions AWS Edge Locations
    4. 4. Cloud Customers in 190 Countries
    5. 5. Each day , AWS adds theequivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
    6. 6. The Cloud Scales: Amazon S3 Growth 566 Billion Peak Requests: 370,000+ per second 262 Billion 102 Billion 40 Billion 2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011 Total Number of Objects Stored in Amazon S3
    7. 7. What are Enterprises Running on AWS? Enterprise Applications Oracle, SAP, Microsoft, IBM Line-of-Business Applications Digital Media Distribution Web Applications Gaming Media Sharing @ Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Computing Large Scale Batch Processing Backup & Recovery Disaster Recovery & Disaster Recovery Archive Archive
    8. 8. Key benefits to running in the AWS Cloud No Up-Front Low Variable Pay Only for Capital Expense Pricing What You Use Self-Service Easily Scale Up Improve Agility & Infrastructure and Down Time to Market Deploy
    9. 9. Poll #1: Which of the categories describes howyour organization is using the AWS cloudtoday?
    10. 10. The AWS Cloud For Enterprises Tools to access services Cross Service features High-level building blocks Low-level building blocks
    11. 11. Flexibility and Power of Choice
    12. 12. Flexibility is the key Can use any Programming Model, Language or Operating System or Database Can use any service individually or in any combination Can use as much or as little and only pay for what was consumed Can use any existing System Management Tools (NOC)
    13. 13. The AWS Cloud For Enterprises Tools to access services Cross Service features High-level building blocks Low-level building blocks
    14. 14. The AWS Cloud Ecosystem Tools to access services Cross Service features High-level Infrastructure building blocks Low-level Infrastructure building blocks
    15. 15. Enterprise Software in the cloud - BYOL Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring® SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions
    16. 16. Key TakeawaysFlexibility is the key
    17. 17. Enterprises are using thecloud as an extensionof their datacenters
    18. 18. 10G DirectConnect Amazon Corporate Location Virtual PrivateData Center Cloud
    19. 19. Amazon Virtual Private Cloud (VPC)• Create a logically isolated environment in Amazon’s highly scalable infrastructure• Specify your private IP address range into one or more public or private subnets• Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists• Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups• Attach an Elastic IP address to any instance in your VPC so it can be reached directly from the Internet• Bridge your VPC and your onsite IT infrastructure with an industry standard encrypted VPN connection• Use a wizard to easily create your VPC in 4 different topologies
    20. 20. Corporatedata center Availability Zone 1 DirectConnect Location 10G Private Router Subnet Customer VPN Gateway Gateway CorporateHeadquarters Internet Public Subnet Gateway Amazon VPC Availability Zone 2Branch Offices Amazon S3 Amazon SimpleDB Amazon SES Amazon SQS New Enterprise IT AWS Region Network architecture
    21. 21. VPC is part of the Autodesk internal networkSource: Autodesk
    22. 22. NYTimes “TimesMachine” (June 2008) 1851-1922 Articles TIFF -> PDF Input: 11 Million Articles (4TB of data) What did he do ? Spun 100 EC2 Instances for 24 hours Input: All data on S3 Output: 1.5 TB of Data Used: Hadoop, iText, JetS3t
    23. 23. NYTimes EC2 Expansion (April 2011) Amazon EC2
    24. 24. NYTimes EC2 Expansion (April 2011) Amazon EC2
    25. 25. Key TakeawaysFlexibility is the key
    26. 26. Key TakeawaysFlexibility is the keyAWS Cloud as an extension of your existing datacenter
    27. 27. Security andUnderstanding Cloud Compliance
    28. 28. In the Cloud, Security is a Shared ResponsibilitySAS 70 Type II Audit Encrypt data in transitISO 27001/2 Certification Encrypt data at restPCI DSS 2.0 Level 1-5 Protect your AWS CredentialsHIPAA/SOX Compliance Rotate your keysFISMA A&A Moderate Infrastructure Application Secure your applicationFEDRamp/GSA ATO Security SecurityHow we secure our How can you secure yourinfrastructure application and what is your responsibility? Services Security Enforce IAM policiesWhat security options Use MFA, VPC, Leverage S3and features are available bucket policies, EC2 Securityto you? groups, EFS in EC2 Etc..
    29. 29. Amazon S3 Server-Side Encryption – at noadditional cost Amazon S3 Your PUT Encrypt Key Data Data Generator AES-256 Encrypted Encrypt Data Key Encrypted Key Store Encrypted Data Store S3 Key Management
    30. 30. Enterprise Security FeaturesAWS Identity And Access Management User management Policy-based granular access control Web login to individual users Manage users and groups using ConsoleIdentity Federation (New!) Security Token Service LDAP/AD IntegrationMulti-Factor Authentication Virtual MFA Physical DeviceConsolidated BillingInvoicing Android, iOS, Gemalto Windows, Blackberry
    31. 31. Dedicated Instances On-demand Reserved Spot Dedicated Instances Instances Instances Instances • Pay as you go • Onetime • Requested • Standard and upfront + Pay Bid Price and Reserved as you go Pay as you go • Single Tenant • Starts from • $56 for 1 • $0.005 /Hour Instances 0.02/Hour year term as of today at • $10/Region + and then 9 AM 0.105/Hour $0.01/Hour For Steady For Time- For Regulatory For Spiky State insensitive and Compliant Workloads Workloads workloads Workloads
    32. 32. Sarbanes-Oxley compliance. How is SOX Data durability compliance achieved if in-scope systems are deployed in the cloud provider environment? Distributed Denial Of Service (DDoS) attacks. Service Provider and Customer How does the provider protect their service business continuity. against DDoS attacks? HIPAA/GLBA compliance. Is it possible to meet Backups. HIPAA/GLBA certification requirements while deployed in the cloud provider environment? Data center tours or Third Party Access. AreHypervisor vulnerabilities. Has the cloud data center tours by customers allowed by theprovider addressed known hypervisor cloud provider? Vulnerabilityvulnerabilities? E-Discovery. Does the cloud provider meet the management. customer’s needs to meet electronic discovery Privileged procedures and requirements? Actions Scheduled maintenance Data ownership. What are the cloud provider’s rights outages. Does the provider over customer data? specify when systems will Data isolation. Does the cloud provider adequately be brought down for isolate customer data? maintenance?
    33. 33. AWS Security and Compliance Center(http://aws.amazon.com/security/)Answers to many security &privacy questions • Security whitepaper • Risk and Compliance whitepaperSecurity bulletinsCustomer penetration testingSecurity best practicesCompliance FAQ and Guidance
    34. 34. Benefits Infrastructure Procurement Time Reduced from over four to six weeks to minutes. Server Image Build Process that had previously taken a half day isAmazon Corporate IT now automated.Deploys Mission-Critical Annual Infrastructure Costs Cut byCorporate Intranet 22 percent when replacing on- premise hardware with equivalentrunning SharePoint 2010 cloud resources.to AWS Cloud Eliminating Operational Overhead of server lease returns, freeing up approximately 2 weeks of engineering overhead per year by replacing servers with equivalent cloud resources.
    35. 35. Mission-Critical Application on AWS Uses Microsoft SQL Server 2008 Microsoft Windows Server R2 Microsoft SharePoint 2010 On Amazon EC2 (in Amazon VPC) and Amazon EBS Windows BitLocker Windows DPAPI
    36. 36. Detailed Technical Whitepapers http://bit.ly/aws-sharepoint http://aws.amazon.com/architecture http://aws.amazon.com/whitepapers
    37. 37. Key TakeawaysFlexibility is the keyAWS Cloud as an extension of your existing datacenter
    38. 38. Key TakeawaysFlexibility is the keyAWS Cloud as an extension of your existing datacenterUnderstanding cloud security and compliance
    39. 39. Enterprises are realizing the value of theBig DataEnterprise Stack
    40. 40. The Big Data Enterprise Stack
    41. 41. Bank – Credit-Risk Simulation Application “The AWS platform was a good fit for its unlimited and flexible computationalBankinter was founded power to our risk-simulation processin June 1965 as a requirements.Spanish industrial bank With AWS, we now have the power tothrough a joint venture decide how fast we want to obtainby Banco de Santander simulation results, and, moreand Bank of America importantly, we have the ability to run simulations not possible before due to the large amount of infrastructure required.” – Castillo, Director, Bankinter
    42. 42. “We see continued value in using the AWS cloud because of the flexibility and the scalability. We have a long queue of projects and we envision using AWS to help us get there.” Jeff Sternberg, Data Science Lead Capital IQ / Standard & Poors Big Data Case Study Business Benefit• Recommendation engine for • EMR and S3 provided a low-cost and investment bankers looking for new high-performance foundation for ideas. parallel applications• The app uses EC2, Elastic MapReduce • Increased security by using VPC and (EMR), S3 and VPC to aggregate data to extend corporate datacenter into from multiple sources in S3. EMR pulls the AWS cloud data from the storage for processing and push the results into a SQL database.
    43. 43. Big Data Case Study• Recommendation engine for investment bankers looking for new ideas.• The app uses EC2, Elastic MapReduce (EMR), S3 and VPC to aggregate data from multiple sources in S3. EMR pulls data from the storage for processing and push the results into a SQL database.
    44. 44. Key TakeawaysFlexibility is the keyAWS Cloud as an extension of your existing datacenterUnderstanding cloud security and compliance
    45. 45. Key TakeawaysFlexibility is the keyAWS Cloud as an extension of your existing datacenterUnderstanding cloud security and complianceLeverage the power of the new Enterprise Big Datastack
    46. 46. Poll #2: Which of the workloads yourorganization is considering moving to the cloudin the next 12 months?
    47. 47. Migrating to the cloud:Its NOT all or nothing
    48. 48. Migrating to the cloud Cloud Benefits Build a New Zero upfront investment Cloud-Ready applications Design On-demand provisioning Cloud Strategy “No-brainer to Instant scalability move” Apps Existing Auto scaling and Applications elasticity Planned Phased Pay as you goLarge Enterprise Migration Removes undifferentiated heavy lifting Developer productivity Automation
    49. 49. “No-brainer to move” Apps • Dev/Test applications Identify and • Self-contained Web Applications • Social Media Product Marketing move the Campaigns Cloud-Ready • Customer Training Sites • Video Portals (Transcoding and Apps within the Hosting) company • Pre-sales Demo Portal • Software Downloads • Trial Applications
    50. 50. Project & Usageas of March 2010 External Cloud Enablement Project Usage AWS Footprint- Started in Jan 2008, 5 FTE - 276 Cloud Appliances 1,100 new SAP systems- Focus: IT Automation on IaaS > 600 SAP employees as direct users 42,086 EC2 Instance Hours from >16 countries 39 TB EBS Storage- SAP Self-service since March 2008 >10,000 SAP systems provisioned 3 TB S3 Storage- Enables unlimited # systems in clouds - Cost Savings based on- Weekly Feature Extensions 1. Less expensive Hardware Hosting 2. IT Process Automation Top 3 Consuming Departments – Avg. Cost Saving Rate: 77% Customer Workshops Customer Trainings Customer Demos 215 SAP Systems 111 SAP Systems 118 SAP Systems $ 15 / SAP system $ 42 / SAP system $ 76 / SAP system 26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp upSource: SAP
    51. 51. SAP as a customer AWS Cloud Usage @ SAP Customer Demo and POC SAP AWS footprint (as of Nov 2010)  Business ByDesign  BusinessOne Training Workshops Development and Testing SAP Carbon Impact OnDemand runs on AWS!Source: SAP
    52. 52. Sourcehttp://www.stucharlton.com/stuff/QCon2011CP.pdf
    53. 53. Sourcehttp://www.stucharlton.com/stuff/QCon2011CP.pdf
    54. 54. Classifying your IT Assets List all your IT assets Dash board Identify upward and downward dependencies Web CRM Auth Start classifying your IT assets into different categories:  Applications with Top LDAP Service Secret, Secret, or Public data setsDB  Applications with low, medium and Search high compliance requirements OLAP Engine  Applications that are internal- only, partner-only or customer- facing  Applications with low, medium and ERP Report logs high coupling  Applications with strict, relaxed licensing
    55. 55. Stack rank your IT assets • Search for under-utilized IT assets • Applications that has immediate business need to scale • Applications that are running out of capacity • Easiest to move today • That Builds support within your organization and creates awareness and excitement
    56. 56. Pick the Low-hanging Fruits First Dash Examples: board • Web Applications • Batch Processing systems Web CRM Auth • Content Management Systems Servic • Digital Asset Management LDAPDB e Systems Search • Log Processing systems OLAP Engine • Collaborative Tools • Big Data Analytics Platforms ERP Report logs
    57. 57. Move application by application Dash board Web CRM CRM Auth Servic LDAP eDBDB Search OLAP Engine ERP Report logs
    58. 58. “IaaS will significantly change the way IT will deliver infrastructure services to the business. We selected AWS because they are a leader in that field.” - Yves Martelle, Global Director of Infrastructure Enterprise Case Study Business Benefit• F500 global energy management • Open and flexible platform allows company with operations in more Schneider to run Java and .NET apps on than 100 countries Windows and Linux virtual servers• Started moving Internet and Intranet • Increased IT agility by rolling out new workloads to AWS in early 2011 applications faster on AWS• Runs 15 production applications on AWS• Used Amazon VPC to connect its datacenter to the AWS cloud
    59. 59. “The AWS Cloud brings business agility as Shell is able to deploy services much more quickly” - Johan Krebers Vice President of Architecture Enterprise case study Business Benefits• Global oil and gas company • No minimum commitment up front• Using AWS since 2010 and pay per use brings significant• Operationalizing their cloud strategy savings• Shell Foundation Platform – an IT • Fast provisioning within minutes for framework – is AWS approved many applications• Core operational applications • Elasticity – the ability to expand and running in production on AWS contract IT infrastructure as needed• Development and test environments running on AWS
    60. 60. Cloud Migration : a Phased-drivenStrategy Whitepaper http://aws.amazon.com/whitepapers
    61. 61. Getting started is easy
    62. 62. http://aws.amazon.com/free
    63. 63. Key TakeawaysFlexibility is the keyLeverage AWS Cloud as an extension of your existingdatacenterUnderstand cloud security and complianceLeverage the power of the new Enterprise Big Datastack
    64. 64. Key TakeawaysFlexibility is the keyLeverage AWS Cloud as an extension of your existingdatacenterUnderstand cloud security and complianceLeverage the power of the new Enterprise Big DatastackIts NOT all or nothing; Getting started is easy
    65. 65. Poll #3: Thank you for taking the time to attendtoday’s session. How relevant did you find theinformation in this webinar? Q&A
    66. 66. Thank you! Jinesh Variajvaria@amazon.com Twitter:@jinman http://linkedin.com/in/jinman