The Cloud as a Platform - By Jinesh Varia


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The Cloud as a Platform for Computation, Hot and Cold Storage, Collaboration, Research and Development and Then the Cloud as a Platform for Platforms

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  • Cloud landscape is dramatically changing every day and Cloud is changing the way we do business today. How we procure hardware, How we design and architect applications, how we secure applications and how we deploy applications. Best way to learn about the cloud is to how others are using it. So I am going to discuss how the cloud is being used as a platform.
  • To understand why there’s all this excitement, it’s helpful to look at analogies of some major changes that have occurred in other industries over time. Here’s a picture of our CEO at the museum of a beer manufacturing facility in Belgium. This is their electric generator that they used over 100 years ago. There was no electric grid or utility industry then. If you wanted electricity, you made it yourself. That probably seemed very natural at the time – but I guarantee you that making their own electricity didn’t make their beer taste any better. Well, a couple decades later, the electric grid sprang up, and companies stopped making their own electricity; that was a fundamental shift in how they consumed one of their major inputs, and this freed them up to focus on things that likely mattered a lot more to their customers – like the beer. We think the chance exists for the company-owned data center to undergo just as fundamental a transformation over the coming years, as companies realize that they don’t necessarily have to be experts in this. People are now starting to glimpse that future, and find it pretty exciting.
  • This is highly relevant in the cloud world because innovation is happening at break neck speed…..
  • Make a joke…. Cannot fit in one slide…..anymore so (show next slide) 11/2, Amazaon S3 price reduction 10/21, AWS Free Usage Tier 10/20, Resizable Elastic Map Reduce jobs 10/18,Feature Release,Mgmt Console adds support for Simple Notifications Service 10/14,Feature Release,Elastic Load Balancer termination of SSL certs 10/8,Feature Release,Mgmt console support for Amazon Relational Database Service DB Engine Version 10/6,Feature Release: Support for Suse Linux 10/6,Price Reduction,RDS 10/6,Feature Release,RDS Read Replicas 9/29,Feature Release,Download invoices 9/21,Feature Release,Amazon EC2 on the Oracle Virtual Machine and full Oracle Support, Certification and License portability 9/20,Feature Release,Resource tagging & associated features 9/17,Case Study,Matlab HPC benchmark 9/15,Feature Release,Amazon Linux 9/8,Feature Release,Mgmt console support for VPC 9/2,Price reduction,M2.2x & M2.4x 8/31,Case study,Authority to Operate-Appian BPM 8/25,General Announcement,Updated Security Whitepaper 8/24,Feature Release,Java SDK updated 8/17,Feature Release,RDS reserved instances 8/17,Feature Release,MySQL DB engine version mgmt 8/6,Feature Release,CloudFront Default Root Object 7/23,Opperational Change,Vulnerability Reporting and Pen Testing 7/16,Feature Release,Use your own kernel 7/15,Feature Release,Enhanced CF logs w/ Query strings 7/14,Feature Release,RRS in Mgmt Console 7/14,Feature Release,VPC IP address control & config file generation 6/29,Feature Release,RDS support of SSL
  • AWS does not force developers to use any particular programming model, language, or operating system. AWS does not force developers to use the entire suite of services - they can use any of our infrastructure services individually or in any combination. AWS does not limit developers to a pre-set amount of storage, bandwidth, or computing resources they can consume - they can use as much or as little as they wish, and only pay for what they use.
  • This is a real usage graph from one of our financial services customers during the last week of April (They have asked to remain anonymous for competitive reasons). Firms on Wall Street are finding EC2 an ideal environment to run many of their daily mission critical grid computing and cpu bound applications for a couple key reasons: 1/ Flexibilitythe ability to instantly access hundreds/thousands of cores increases the amount of data they can process, improving the overall quality of their models. and 2/ Cost efficiencies, as they can complete more of their processing for less total spend (Not paying for infrastructure during times of the day and weekends when its not needed) This wall street firm in particular has a nightly business process where they upload the day’s market trading data into S3, and then run proprietary ‘risk management’ algorithms. This lasts ~10 hours during week nights, where they ramp up to the equivalent 3000 m1.smalls. During the day and on weekends, they maintain a base of roughly 300 cores, to handle their always on work loads.
  • This slide applies to Amazon EC2, but just as easily describes Amazon S3’s value proposition.
  • In eclipsecon – a conference focussed on eclipse. They launched a contest for developers to build apps that will drive the lego mindstorm robot using APIs. There were 4X4 arena which collected and stored images in the cloud that shows the location
  • 15 days was processed in 2 hours
  • Vimeo is about to come out with a case study. We are pushing for by the Summit, but if not you can remove the name and just use it as an example. They have 2 offerings: free and premium. The free case they want to minimize cost. They have the ability to have some delay in the service while they transcode the data. So, they set a maximum of $x on the amount they would pay for an hour, and use Spot for the task. If they haven’t gotten capacity in a long time, they choose to start in On-Demand.   The premium case they want the media encoding to happen immediately. So, they purchase Reserved Instances to optimize their expected level of demand (note breakeven is around 30% utilization, so buying more RIs may make sense). Then, they use On-Demand for elasticity. If they can’t get the On-Demand when they need it, they try in Spot (e.g. you can get capacity not available anywhere else).   In all, they have optimized for their SLA for the premium offering, and minimized cost in their free offering. Both are legitimate scenarios, and AWS is the only provider to support the pricing models to allow them to do it.
  • Remember TV’s without remote control. We had to walk up to the television set to change the channel or the volume. Now we have remote controls, we sit on our couch and control the hardware. Cloud APIs are remote control of the cloud hardware. You don’t have the need to walk up to server hardware.
  • There are several approaches to building a cloud strategy. We’ve seen customers from all size companies, from all industries get started with AWS in different ways Building a cloud strategy really depends on the companies needs. As a CIO or a manager reporting to the CIO, we recommend that you have a 2 part strategy for your Enterprise to get started in the cloud. For new applications, build and design new architectures with the cloud in mind. We have seen several customers like New York times who were quickly able to leverage some of cloud architecture patterns of implementing elasticity from ground up, loosely coupling etc. in other words, build a cloud-ready design from scratch. Just like greenfield applications can benefit from the cloud, existing application can too benefit from the cloud. For existing applications, we recommend building a migration plan, and transitioning application by application. This enables organizations to gain experience with the cloud as they begin to transition larger chunks of their infrastructure. When building this plan, you will notice that there are number of apps that are simply no-brainer to move to the cloud and can be moved very easily today. And other apps, they take methodical phased plan approach. This strategy has worked for several of our customers. Whether you are startup or an SMB or Large enterprise or an SI helping the customer, the strategy does not really need to change. We have noticed that when customers have followed the step by step phased planned approach - (some of which I will discuss in this presentation) and have invested time and resources towards building proof of concept projects, they clearly see the tremendous potential of AWS, and are able to leverage its strengths very quickly. And want to move other apps as well.
  • 566b objects stored as of 10/3/2011 We will let our Numbers speak
  • The Cloud as a Platform - By Jinesh Varia

    1. 2. Amazon’s Three Businesses Consumer (Retail) Business Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers
    2. 3. The Cloud
    3. 5. Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduces Time to Market Removes constraints Foundation for 21 st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security KEY BENEFITS TO RUNNING IN THE AWS CLOUD
    4. 6. The pace of innovation in 2009 » Amazon RDS » High-Memory Instances » Lower EC2 Pricing » AWS Multi-Factor Authentication » Virtual Private Cloud » Lower Reserved Instance Pricing » AWS Security Center » Reserved Instances in EU Region » Elastic MapReduce » SQS in EU Region » New SimpleDB Features » FPS General Availability » Lower pricing tiers for Amazon CloudFront » AWS Management Console » Amazon EC2 with Windows » Amazon EC2 in EU Region » AWS Toolkit for Eclipse » Amazon EC2 Reserved Instances » AWS Import/Export » New CloudFront Feature » Monitoring, Auto Scaling & Elastic Load Balancing » Amazon Elastic MapReduce in Europe » EBS Shared Snapshots » SimpleDB in EU Region » Monitoring, Auto Scaling & Elastic Load Balancing in EU » Amazon CloudFront Private Content » SAS70 Type II Audit » AWS SDK for .NET <ul><li>» Amazon EC2 with Windows Server </li></ul><ul><li>2008, </li></ul><ul><li>Spot Instances, </li></ul><ul><li>Boot from Amazon EBS </li></ul><ul><li>» Amazon CloudFront Streaming </li></ul><ul><li>» Amazon VPC enters Unlimited Beta </li></ul><ul><li>» AWS Region in Northern California </li></ul><ul><li>» International Support for AWS </li></ul><ul><li>Import/Export </li></ul>» Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » Amazon SNS
    5. 7. And pace accelerates in 2010…. » Amazon RDS Read Replicas » Suse EC2 Linux » Amazon SNS Console » Amazon ELB HTTPS » AWS Free Tier » EMR Resizing Cluster » RDS Reserved » CloudFront Default Root » Startup Challenge 2010 » CloudFront Invalidation » CloudFront HTTPS » NYC Edge Location » Lowers Pricing HTTP » AWS Import Export GA » Amazon SNS » Amazon S3 Console » Amazon EBS CloudWatch » Amazon SNS » Combined AWS Data Transfer Savings » Amazon EMR Bootstrap Actions » Amazon ELB Session Stickiness » Amazon RDS in EU » New Singapore Region » EMR JobFlow Debugging » Simple DB Consistent Reads » Simple DB Conditional Puts » VPC in EU » Amazon RDS in US-west » Amazon CloudFront Access Logs » Amazon RDS Multi-AZ » Amazon S3 RRS » Amazon RDS Console » Amazon SQS Longer retention, Free Tier Amazon S3 Bucket Policies » Amazon VPC IP Address » Cluster Compute Instances » Amazon S3 RRS Notifications » Lowered Pricing EC2 » AWS IAM » Amazon VPC Console » Micro Instances » Amazon Linux AMI » Amazon EC2 Tagging, Filtering, Idempotency, » Oracle Certified AWS » AWS PHP SDK » Amazon S3 Lowered Pricing » CloudFront GA, SLA » S3 Multipart » GPGPU Instance Types » ISO27001/2 Certification » AWS Elastic Beanstalk » Amazon Simple Email Service » Improved AWS Support “Bronze” » Amazon CloudWatch Console » AWS CloudFormation » Amazon S3 Static Websites » AWS IAM Website Login » Paris Edge Location » VM Connector » Tokyo Region » AWS Support JP » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » AWS Java SDK » Windows BYOL » Singapore Pop » CloudFront Private Streaming » Free Monitoring EC2 » Amazon Route 53 » PCI DSS Level 1 Certification » Mobile SDKs (Android, iPhone) » Large Object S3 Support » Florida POP » Import/Export APAC » New VPC » Dedicated Instances » Windows 2008 R2
    6. 8. Each day, AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
    7. 9. The “Living” AWS Cloud Low-level building blocks High-level building blocks Tools to access services Cross Service features
    8. 10. #1 Flexibility and the power of choice
    9. 11. Can use any Programming Model, Language or Operating System or Database Can use any service individually or in any combination Can use as much or as little and only pay for what was consumed Can use any existing System Management Tools and extend the datacenter into the Cloud Flexibility is the key
    10. 12. Flexibility with Certified Licenses - BYOL Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions, IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring®
    11. 13. US West (Northern California) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Ashburn, Dallas, Los Angeles, Miami, Newark, Palo Alto, Seattle, St. Louis, Amsterdam, Dublin, Frankfurt, London, Hong Kong, Singapore, Tokyo, New York, Paris Amazon CloudFront Edge Locations Asia Pacific Region (Japan)
    12. 14. The Cloud
    13. 15. The Cloud as a Platform
    14. 16. Platform that provides foundation to build innovation solutions on top Platform that provides abstraction to hide underlying layers (hardware and software) Platform that is self-service
    15. 17. The Cloud as a Platform
    16. 18. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul>
    17. 19. AWS Master Node Input S3 bucket Output S3 bucket Amazon S3 Input dataset output results Start From IDE Command line Web Console End Notify Get Results Input Data Amazon EC2 Instances
    18. 20. Wall Street & Amazon EC2 Number of EC2 Instances 300 CPU’s on weekends Thursday 4/23/2009 Friday 4/24/2009 Sunday 4/26/2009 Monday 4/27/2009 Tuesday 4/28/2009 Saturday 4/25/2009 Wednesday 4/22/2009 3000- - 300 --
    19. 21. 500 Hours 1 Job, 1 Machine, 500 hours 1 Job, 500 Machines, 1 hour One Hour $1500 $260 To rack and stack on-premise For 3 years (reserved 100% utilized)
    20. 22. “ TimesMachine” from NYTimes <ul><li>1851-1922 Articles </li></ul><ul><li>TIFF -> PDF </li></ul><ul><li>Input: 11 Million Articles (4TB of data) </li></ul><ul><li>What did he do ? </li></ul><ul><ul><li>100 EC2 Instances for 24 hours </li></ul></ul><ul><ul><li>Input: All data on S3 </li></ul></ul><ul><ul><li>Output: 1.5 TB of Data </li></ul></ul><ul><ul><li>Hadoop, iText, JetS3t </li></ul></ul>
    21. 24. Source:
    22. 25. #2 Elasticity is the fundamental property of the cloud
    23. 26. Elasticity + Auto Scaling Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand Cloud Automated Elasticity
    24. 27. AWS Lowers it’s pricing Again! <ul><li>Apr 22, 2008 - AWS Lowers Data Transfer Costs </li></ul><ul><li>Oct 09, 2008 - New Tiered Pricing for Amazon S3 Storage </li></ul><ul><li>Jan 28, 2009 - New Lower Pricing Tiers for Amazon CloudFront </li></ul><ul><li>Aug 20, 2009 - New Lower Prices for Amazon EC2 Reserved Instances </li></ul><ul><li>Sep 30, 2009 - New Lower Price for Windows Instances with Authentication Services </li></ul><ul><li>Oct 27, 2009 - Announcing Lower Amazon EC2 Instance Pricing </li></ul><ul><li>Dec 08, 2009 - New S3 Pricing Tiers, Lower EC2 Pricing and Free Inbound Data Transfer promotion </li></ul><ul><li>Feb 01, 2010 - New Lower Pricing for Outbound Data Transfer </li></ul><ul><li>Jun 07, 2010 - Amazon CloudFront Lowers Prices with HTTPS Support </li></ul><ul><li>Sep 01, 2010 - New Lower Prices for High Memory Double and Quadruple XL Instances </li></ul><ul><li>Oct 05, 2010 - Lower High Memory DB Instance Prices for Amazon RDS </li></ul><ul><li>Nov 01, 2010 - Amazon S3 Reduces Storage Pricing </li></ul><ul><li>Jan 06, 2011 - New Plans, Lower Pricing in AWS Premium Support </li></ul><ul><li>May 18, 2011 - New Lower Prices for Amazon CloudWatch Monitoring </li></ul><ul><li>June 1, 2011 – Free Inbound Data Transfer and Lower Outbound Tiers </li></ul><ul><li>Sept 27, 2011 – Amazon Route53 lowers the pricing for Hosted Zones </li></ul>Free inbound data transfer in all regions!!
    25. 28. Automate Using Cloud APIs Mr. Automate Development Monitoring Management Logistics Deployment
    26. 29. Build a Web application that sleeps at night or shrinks itself when there are no users accessing it
    27. 30. Build a Web application that Follows the Sun and leverages the true power of on-demand elasticity and globally dispersed regions
    28. 31. US-West-1b RDS Multi-AZ US-West Auto Scaling group : Web App Tier RDS Master US East Traffi c US West Traffic ELB Geo IP/Directional DNS Server Asia Traffic DNS CNAME Software-based Data Replicator Europe Traffic US-East-1b RDS Multi-AZ US-East Auto Scaling group : Web App Tier RDS Master ELB EU-West-1b RDS Multi-AZ EU-West Auto Scaling group : Web App Tier RDS Master ELB AP-SOUTHEAST-1b RDS Multi-AZ AP-SOUTHEAST Auto Scaling group : Web App Tier RDS Master ELB Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App Web App
    29. 32. Elasticity + Automation + price reductions = cost-savings
    30. 33. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul>
    31. 34. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul>
    32. 35. 350,000 Minutes (7-8 Months) Time to provision a server in an enterprise Time to provision a server in the cloud <5 Minutes $1000 To rack and stack on-premise $260 For 3 years (reserved 100% utilized)
    33. 45. Amazon Web Services Availability Zone 2 <ul><li>Amazon SimpleDB </li></ul><ul><li>Domains </li></ul><ul><li>Registration </li></ul><ul><li>Scores </li></ul><ul><li>-Commands </li></ul><ul><li>-Game Queue </li></ul><ul><li>-Logging </li></ul>Amazon S3 Availability Zone 1 Auto-scaling group API Endpoint ELB Equinox Server Equinox Server EBS EBS RESTFul API RESTFul API Conditional Puts Consistent Reads Version Aware Lookups 4images Every Sec From Camera E4 Clients (Mac, Linux, Windows UI, iPhone, JoySticks ) CloudWatch MindStorm Robot controlled by Arena Server Arena Server Open Social Gadgets Showing images almost in real time Polls for commands Sends commands
    34. 47. New ways to purchase EC2 Instances Cloud HPC: Cluster Compute Instance 2 Xeon quad-core + 2 tesla NVIDIA GPGPU + 22GB + 10G non-blocking Ethernet
    35. 48. Bid for unused EC2 Capacity using Spot Instances
    36. 49. Case Study: Optimizing Video Transcoding Workloads (On-demand + Spot + Reserved) <ul><li>Free Offering </li></ul><ul><ul><li>Optimize for reducing cost </li></ul></ul><ul><ul><li>Acceptable Delay Limits </li></ul></ul><ul><li>Implementation </li></ul><ul><ul><li>Set Persistent Requests </li></ul></ul><ul><ul><li>Use on-demand Instances, if delay </li></ul></ul><ul><ul><li>Maximum Bid Price </li></ul></ul><ul><ul><li>< On-demand Rate </li></ul></ul><ul><ul><li>Get your set reduced price for your workload </li></ul></ul><ul><li>Premium Offering </li></ul><ul><ul><li>Optimized for Faster response times </li></ul></ul><ul><ul><li>No Delays </li></ul></ul><ul><li>Implementation </li></ul><ul><ul><li>Invest in RIs </li></ul></ul><ul><ul><li>Use on-demand for Elasticity </li></ul></ul><ul><ul><li>Maximum Bid Price </li></ul></ul><ul><ul><li>>= On-demand Rate </li></ul></ul><ul><ul><li>Get Instant Capacity for higher price </li></ul></ul>
    37. 50. Elastic Supercomputer Distributed Processing Framework On-demand Infrastructure (Cloud) + Automation Each VM = 2 Xeon “ Nehalem” Quad-core with 10G Ethernet & 2 GPGPUs Cost savings due to lower “Spot price” (for Time-insensitive tasks) Expand or Shrink a running cluster Big Data power house
    38. 51. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul>
    39. 52. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul>
    40. 53. Casual Online Games “ Gamification”
    41. 55. Scale: 50 servers to 5000 servers in 3 days Number of EC2 Instances 4/12/2008 Launch of Facebook modification. Amazon EC2 easily scaled to handle additional traffic Peak of 5000 instances 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008 Steady state of ~40 instances “ Techcrunched”
    42. 56. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul>
    43. 57. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul>
    44. 58. Enterprise IT
    45. 59. Let go of (physical) control but retain your ownership
    46. 60. Building a Cloud Strategy Startup or SMB Firm or Large Enterprise
    47. 61. Migrating existing IT assets to the cloud <ul><li>List all your IT assets </li></ul><ul><li>Identify upward and downward dependencies </li></ul><ul><li>Start classifying your IT assets into different categories: </li></ul><ul><ul><li>Applications with Top Secret, Secret, or Public data sets </li></ul></ul><ul><ul><li>Applications with low, medium and high compliance requirements </li></ul></ul><ul><ul><li>Applications that are internal-only, partner-only or customer-facing </li></ul></ul><ul><ul><li>Applications with low, medium and high coupling </li></ul></ul><ul><ul><li>Applications with strict, relaxed licensing </li></ul></ul>Dash board
    48. 62. Pick the Low-hanging fruits first Dash board
    49. 63. Amazon VPC AWS Region Public Subnet Private Subnet Corporate data center Corporate Headquarters Availability Zone 1 Availability Zone 2 Branch Offices VPN Gateway Customer Gateway Internet Gateway Router DirectConnect Location Amazon S3 Amazon SimpleDB Amazon SES Amazon SQS New Enterprise IT Network architecture 10G
    50. 64. VPC is part of the Autodesk internal network Source: Autodesk
    51. 65. NYTimes EC2 Expansion (April 2011) Amazon EC2
    52. 66. NYTimes EC2 Expansion (April 2011) Amazon EC2
    53. 67. The Automation You Always Meant to Build Provision and attach 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India). 10 new Linux servers in 2 minutes (while sitting by the pool on a nice day). Monitoring server resources from an iPhone (in a bar).
    54. 68. As of November 2010,’s Web Server Fleet is serving all the traffic from Amazon EC2
    55. 69. Pre-configured IT security-blessed auto-scalable auto-backup multi-AZ full-control one-click deployable enterprise apps App Vending Machine
    56. 71. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul>
    57. 72. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul>
    58. 73. Amazon S3 Momentum 2 years ago Peak Requests: 70,000 per second 200 Million 5 Billion 18 Billion 52 Billion Total Number of Objects Stored in Amazon S3 Q1 2009
    59. 74. The Cloud Scales: Amazon S3 Growth Peak Requests: 370,000+ per second Total Number of Objects Stored in Amazon S3 2.9 Billion 14 Billion 40 Billion 102 Billion 566 Billion 262 Billion
    60. 75. Smugmug > 2PB of Media
    61. 77. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul>
    62. 78. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul><ul><ul><ul><li>For Integration </li></ul></ul></ul>
    63. 79. #3 Redefining Cloud Security
    64. 80. In the Cloud, Security is a Shared Responsibility SAS 70 Type II Audit ISO 27001/2 Certification PCI DSS 2.0 Level 1-5 HIPAA/SOX Compliance FISMA A&A Low Enforce IAM policies Use MFA, VPC, Leverage S3 bucket policies, EC2 Security groups, EFS in EC2 Etc.. Encrypt data in transit Encrypt data at rest Protect your AWS Credentials Rotate your keys Secure your application How we secure our infrastructure What security options and features are available to you? How can you secure your application and what is your responsibility?
    65. 81. Industry-specific clouds : GovCloud – US and First government-wide system to move to the cloud Savings of over $750,000 in current budget cycle “ Cloud computing strikes me as a perfect tool to help achieve greater transparency and accountability. Moving to the cloud allows us to provide better service at lower costs. I hope this development will inspire other government entities to accelerate their own efforts. The American taxpayers would be the winners.’’ - Earl E. Devaney, the Board’s Chairman.
    66. 82. Cloud Architecture
    67. 85. Build security in every layer Old World New World
    68. 86. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul><ul><ul><ul><li>For Integration </li></ul></ul></ul>
    69. 87. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul><ul><ul><ul><li>For Integration </li></ul></ul></ul><ul><ul><ul><li>For Platforms </li></ul></ul></ul>
    70. 88. The “Living and Evolving” AWS Cloud Low-level building blocks High-level building blocks Tools to access services Cross Service features
    71. 89. The “Living and Evolving” AWS Cloud Low-level Infrastructure building blocks High-level Infrastructure building blocks Tools to access services Cross Service features
    72. 90. Cloud Services for Mathematica Drupal PHP Platform Ruby/Rails/Java Platform Mathematica Platform Voice Platform Mobile Trading Platform Geospatial Platform Location-based App Platform
    73. 92. Internet as the Operating System of Services
    74. 93. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Computation </li></ul></ul></ul><ul><ul><ul><li>For Research and Development </li></ul></ul></ul><ul><ul><ul><li>For New Generation Apps </li></ul></ul></ul><ul><ul><ul><li>For Internal Corporate IT </li></ul></ul></ul><ul><ul><ul><li>For Storage </li></ul></ul></ul><ul><ul><ul><li>For Collaboration </li></ul></ul></ul><ul><ul><ul><li>For Platforms </li></ul></ul></ul>
    75. 94. <ul><li>The Cloud as a Platform </li></ul><ul><ul><ul><li>For Realizing your ideas </li></ul></ul></ul>
    76. 95. #5 Start Playing Now and invest early
    77. 97. Its Free to Get Started – AWS Free Tier <ul><li>Amazon EC2, Amazon ELB, Amazon EBS </li></ul><ul><li>Amazon S3 </li></ul><ul><li>Amazon SimpleDB </li></ul><ul><li>Amazon SQS </li></ul><ul><li>Amazon SES </li></ul><ul><li>Amazon SNS </li></ul><ul><li>Amazon CloudWatch </li></ul><ul><li>Free Inbound Data Transfer </li></ul><ul><li>Outbound Data Transfer </li></ul>
    78. 98. #2 Elasticity, Cost reduction and Agility are the main reasons to move to the cloud and AWS provides all three #1 Flexibility is very important when you choose the cloud and AWS provides the flexibility you need #3 In the Cloud, Security is shared responsibility. AWS provides the certifications, features and guidance #4 The Cloud is much more than its services. Its all about the Ecosystem #5 Start playing with it now. Talk to us. Be the leader in Brazil
    79. 99. Thank you! Jinesh Varia Twitter:@jinman
    80. 100.