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AWS Customer Presentation - Telegraph Fashion
 

AWS Customer Presentation - Telegraph Fashion

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AWS Tech Summit, London

AWS Tech Summit, London
9th November

The Telegraph discuss their use of Amazon Web Services for their unique, high traffic and media heavy Fashion web portal.

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    AWS Customer Presentation - Telegraph Fashion AWS Customer Presentation - Telegraph Fashion Presentation Transcript

    • November 2010
      Telegraph Media Group
    • Opportunity:
      exploit the breadth and depth of TMG’s world-class fashion content
    • not just this...
    • but this
      +
      all this
    • Objective:
      craft a premium experience tailored to fashion
    • Objective:
      integrate content &
      e-commerce
    • needed a flexible platform capable of delivering user experience, scaling to demand and integrating content and products
    • Technology
      Platform
      Windows Server 2008, IIS 7.0, SQL 2008, .net 4.0, ASP.net 4.0
      Hosting
      Amazon EC2
      Small instance web and application severs
      Large instance database server
      Development Environment
      Microsoft Team Foundation Server
      Visual Studio
    • Virtual Team Structure
      Project leadership
      Telegraph Media Group
      Design/consumer proposition
      MadebyMany
      On-shore Development and Testing
      nFocus
      Bitmix
      Off-shore Development
      inSitex
    • TMG website
      Lynku website
      External users
      fashion.telegraph.co.uk
      Escenic CMS
      Lynku Store
      Escenic Exporter
      Akamai CDN
      Product
      files
      Images and articles
      Digital Editors
      Internet
      Amazon firewall
      IP Filtering
      Elastic Load Balancer
      Curation and Monitoring
      Importer
      Website
      IIS 7.0/ ASP.NET 4.0
      IIS 7.0/ ASP.NET 4.0
      Image Svc
      IIS 7.0/ ASP.NET 4.0
      .NET 4.0
      IIS 7.0FTP 7.5
      3xWeb Servers
      SQL Server 2008
    • Development Environment
      Production
      UAT
      Team Foundation
      Server
      Component Integration 1
      Component Integration 2
    • outcome – delivered a visually compelling site, 3-fold increase in advertising revenue with 4 new brands partnering with Telegraph and deeper commercial relationships
    • Performance
      100% up time since launch in September
      Over 20 Transactions per second served
      200,000 PV per day
      New Features deployed without down time
      Thoughts
      Load balancing configuration tools need enhancement
      Generally the configuration tools need to mature