The Total Cost of (Non) Ownership in the AWS Cloud
Kingsley Wood
Business Development
APAC
Infrastructure-as-a-Service
Market Share Leader
Leader in 2011 Gartner
IaaS Magic Quadrant
Leader in 2011 Forrester
Hadoop...
Gartner Magic Quadrant for
Cloud Infrastructure as a Service
innovation
Powering the Most Popular Internet Businesses
Free steak
campaign
Facebook
page
Mars
exploration ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Se...
Thriving Partner Ecosystem
Consulting Partners Technology Partners
Elastic On Demand
Pay as you go
Focus on
YOUR
business
0
10
20
30
40
50
60
0 12 24 36
DatainTB
Months
Actual Storage
Incremental Adoption Savings
0
10
20
30
40
50
60
0 12 24 36
DatainTB
Months
Actual Storage Provisioned
Incremental Adoption Savings
0
10
20
30
40
50
60
0 12 24 36
DatainTB
Months
Actual Storage Provisioned
Underutilized
= Waste
Incremental Adoption Savin...
Traditional IT
capacity
Capacity
Time
Your IT needs
Elastic Capacity
On and Off Fast Growth
Variable Peaks Predictable Peaks
Elastic Capacity
On and Off Fast Growth
Predictable PeaksVariable Peaks
WASTE
CUSTOMER DISSATISFACTION
Elastic Capacity
When you turn off your cloud resources,
you actually stop paying for them
Elastic cloud capacity
Traditional IT capacity
Your IT needs
Time
Capacity
Elastic Capacity
Fast GrowthOn and Off
Predictable peaksVariable peaks
Elastic Capacity
Hardware, Software, Database, Network :
Procurement, Installation, Maintenance and Administration Costs
Amazon Web Services provides
services and infrastructure to build
reliable, fault-tolerant, and highly
available systems i...
“Just moving a system into the
cloud doesn’t make it fault-
tolerant or highly available.”
aws.amazon.com/architecture
Putting it all together
Building Block Flexibility
256
128
64
32
16
8
4
2
1
1 2 4 8 16 32 64 128 256
High I/O 4XL 60.5 GB
35 EC2 Compute Units
16 virtual cores
2*1024 GB SSD...
Go Global in Minutes
Global
Infrastructure
Components
Regions
An independent collection of AWS resources in a defined
geography
A solid foundat...
9 Regions
US-WEST (Oregon) EU-WEST (Ireland)
ASIA PAC
(Tokyo)
ASIA PAC
(Singapore)
US-WEST (N. California)
SOUTH AMERICA (...
25 Availability Zones
On a global footprint
US West Region (Oregon)
Availability
Zone A
Availability
Zone B
Singapore
Availability
Zone A
Availability
Zone B
EU West ...
40 Edge Locations
Dallas(2)
St.Louis
Miami
JacksonvilleLos Angeles (2)
Palo Alto
Seattle
Ashburn(2)
Newark
New York (2)
Du...
AWS Platform
Steady State
Example:
Corporate Data Logging
Spiky Predictable
Example:
Marketing
Promotions Website
Uncertain Unpredictab...
On-Demand, Reserved Instances and Spot
Multiple pricing models allow you to optimize costs for both
variable and stable wo...
On-demand
Instances
• Pay as you go
• Starts from
$0.02/Hour
Reserved
Instances
• One time low upfront
fee + Pay as you go...
0
2
4
6
8
0 6 12 18 24 30 36
TrafficinInstances
Months
Traffic pattern
Physical
Reserved
Steady State Usage Pattern
TCO Web Application - Steady State Usage Pattern
Amortized monthly costs over 3 years
On-Premises
Option
AWS Option 1
All ...
0
2
4
6
8
10
12
0 6 12 18 24 30 36
TrafficinInstances
Months
Traffic Pattern
Reserved
Physical
On-Demand
Spiky Predictable...
When you turn off your cloud resources,
you actually stop paying for them
Setting Threshold
Configure Action
TCO Web Application - Spiky Usage Pattern
Amortized monthly costs over 3 years
On-Premises
Option
AWS Option 1
All Reserve...
0
4
8
12
16
20
0 6 12 18 24 30 36
TrafficinInstances
Months
Actual Traffic
Expected Traffic
Reserved
Physical
On-Demand
Un...
TCO Web Application - Unpredictable Usage Pattern (Failure case)
Amortized monthly costs over 3 years
On-Premises
Option
A...
0
10
20
30
40
0 6 12 18 24 30 36
TrafficinInstances
Months
Actual Traffic
Expected Traffic
Reserved
Physical
On-Demand
Dis...
Incremental RI Purchases to grow a Resource Pool
0
5
10
15
20
25
30
35
1 2 3 4 5 6 7 8 9 10 11 12
E
D
C
B
A
Reserved Insta...
Consolidated Billing
On-demand
Instances
• Pay as you go
• Starts from
$0.02/Hour
Reserved
Instances
• One time low upfront
fee + Pay as you go...
Save more money by using Spot Instances
Spot Use cases
Use Case Types of Applications
Batch Processing Generic background processing (scale out computing)
Hadoop ...
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
PercentageoftheDistribution
Bid Price as Percentage of the On-Demand Price
Bid Dist...
Optimizing Video Transcoding Workloads
Free Offering
• Optimize for reducing cost
• Acceptable Delay Limits
Implementation...
• Security groups for EC2
and VPC
Network ACL
• Multi-Factor Authentication
• CloudHSM
• RDS Oracle transparent
encryption...
“Amazon Virtual
Private Cloud offers
an additional level of
security and an
ability to integrate
with other aspects of
our...
The AWS Price Reduction Philosophy
Ecosystem
Global
Footprint
New Features
New Services
Infrastructure
Innovation
More AWS...
Pay less when you use more
“It makes me look so good in front of my CFO. When
he [CFO] sees the savings in our AWS monthly bill, he
thinks that it is...
AWS Trusted Advisor
Cost optimizations
Security & Availability checks
Performance
recommendations
399,000
recommendations
...
Ongoing Innovation
drives Continuous Optimization
in your architecture resulting in
recurring savings
as early as your nex...
Enterprises are Adopting AWS to
Achieve the Benefits of the Cloud
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No...
The Benefits Of The Cloud Are ONLY
Possible IN THE CLOUD
“Private
Cloud” x x x xx x
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lowe...
Forrester Foresights
Survey data , Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Cha...
AWS Pricing Philosophy
• Pay as you go
– No minimum commitments or long-term contracts required
– Capex -> Opex
– Turn off...
http://aws.amazon.com/tco-calculator/
How customers are
saving money with AWS
AWS Economics Center
aws.amazon.com/economics
TCO Whitepapers
Calculator Tools
aws...
IDC Report
• Commissioned by AWS in 2012
– 11 organizations
• Highlights derived benefits
– downtime reduction
– productiv...
Kingsley Wood
Business Development, APAC
Thank You !
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud
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AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud

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Explore the financial considerations of owning and operating a traditional data center versus utilizing cloud infrastructure. The session will consider many cost factors which can be overlooked when comparing models, such as provisioning, procurement, training, support contracts and software licensing. Learn how to further reduce your current costs on AWS and improve your spend predictability.

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Transcript of "AWS Summit 2013 | Singapore - Understanding the Total Cost of (Non) Ownership in the AWS Cloud"

  1. 1. The Total Cost of (Non) Ownership in the AWS Cloud Kingsley Wood Business Development APAC
  2. 2. Infrastructure-as-a-Service Market Share Leader Leader in 2011 Gartner IaaS Magic Quadrant Leader in 2011 Forrester Hadoop Wave What Analysts are Saying about AWS
  3. 3. Gartner Magic Quadrant for Cloud Infrastructure as a Service
  4. 4. innovation
  5. 5. Powering the Most Popular Internet Businesses
  6. 6. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app Every Imaginable Use Case
  7. 7. Thriving Partner Ecosystem Consulting Partners Technology Partners
  8. 8. Elastic On Demand Pay as you go Focus on YOUR business
  9. 9. 0 10 20 30 40 50 60 0 12 24 36 DatainTB Months Actual Storage Incremental Adoption Savings
  10. 10. 0 10 20 30 40 50 60 0 12 24 36 DatainTB Months Actual Storage Provisioned Incremental Adoption Savings
  11. 11. 0 10 20 30 40 50 60 0 12 24 36 DatainTB Months Actual Storage Provisioned Underutilized = Waste Incremental Adoption Savings
  12. 12. Traditional IT capacity Capacity Time Your IT needs Elastic Capacity
  13. 13. On and Off Fast Growth Variable Peaks Predictable Peaks Elastic Capacity
  14. 14. On and Off Fast Growth Predictable PeaksVariable Peaks WASTE CUSTOMER DISSATISFACTION Elastic Capacity
  15. 15. When you turn off your cloud resources, you actually stop paying for them
  16. 16. Elastic cloud capacity Traditional IT capacity Your IT needs Time Capacity Elastic Capacity
  17. 17. Fast GrowthOn and Off Predictable peaksVariable peaks Elastic Capacity
  18. 18. Hardware, Software, Database, Network : Procurement, Installation, Maintenance and Administration Costs
  19. 19. Amazon Web Services provides services and infrastructure to build reliable, fault-tolerant, and highly available systems in the cloud. These qualities have been designed into our services both by handling such aspects without any special action by you and by providing features that must be used explicitly and correctly.
  20. 20. “Just moving a system into the cloud doesn’t make it fault- tolerant or highly available.” aws.amazon.com/architecture
  21. 21. Putting it all together
  22. 22. Building Block Flexibility
  23. 23. 256 128 64 32 16 8 4 2 1 1 2 4 8 16 32 64 128 256 High I/O 4XL 60.5 GB 35 EC2 Compute Units 16 virtual cores 2*1024 GB SSD-based local instance storage EC2 Compute Units Memory(GB) Small 1.7 GB, 1 EC2 Compute Unit 1 virtual core Micro 613 MB Up to 2 ECUs (for short bursts) Large 7.5 GB 4 EC2 Compute Units 2 virtual cores $0.32/0.46 Hi-Mem XL 17.1 GB 6.5 EC2 Compute Units 2 virtual cores Hi-Mem 2XL 34.2 GB 13 EC2 Compute Units 4 virtual cores Hi-Mem 4XL 68.4 GB 26 EC2 Compute Units 8 virtual cores High-CPU Med 1.7 GB 5 EC2 Compute Units 2 virtual cores High-CPU XL 7 GB 20 EC2 Compute Units 8 virtual cores Medium 3.7 GB, 2 EC2 Compute Units 1 virtual core M3 XL 15 GB 13 EC2 Compute Units 4 virtual cores EBS storage only M3 2XL 30 GB 26 EC2 Compute Units 8 virtual cores EBS storage only Extra Large 15 GB 8 EC2 Compute Units 4 virtual cores 10 GB Inter-Instance Network Cluster GPU 4XL 22 GB 33.5 EC2 Compute Units, 2 x NVIDIA Tesla “Fermi” M2050 GPUs Cluster Compute 4XL 23 GB 33.5 EC2 Compute Units Cluster Compute 8XL 60.5 GB 88 EC2 Compute Units High Storage 8XL 117 GB 35 EC2 Compute Units, 24 * 2 TB ephemeral drives 10 GB Ethernet Hi-Mem Cluster Compute 8XL 244 GB 88 EC2 Compute Units 16 virtual cores 240 GB SSD
  24. 24. Go Global in Minutes
  25. 25. Global Infrastructure Components Regions An independent collection of AWS resources in a defined geography A solid foundation for meeting location-dependent privacy and compliance requirements Availability Zones (AZ) Designed as independent failure zones Physically separated within a typical metropolitan region Edge Locations To deliver content to end users with lower latency A global network of edge locations supports global DNS infrastructure (Route53) and Cloud Front CDN
  26. 26. 9 Regions US-WEST (Oregon) EU-WEST (Ireland) ASIA PAC (Tokyo) ASIA PAC (Singapore) US-WEST (N. California) SOUTH AMERICA (Sao Paulo) US-EAST (Virginia) GOV CLOUD ASIA PAC (Sydney) On a global footprint
  27. 27. 25 Availability Zones On a global footprint
  28. 28. US West Region (Oregon) Availability Zone A Availability Zone B Singapore Availability Zone A Availability Zone B EU West Region Availability Zone A Availability Zone C Availability Zone B Each Region has multiple Availability Zones. Availability Zones are distinct locations that are engineered to be insulated from failures in other Availability Zones and provide inexpensive, low latency network connectivity to other Availability Zones in the same Region.
  29. 29. 40 Edge Locations Dallas(2) St.Louis Miami JacksonvilleLos Angeles (2) Palo Alto Seattle Ashburn(2) Newark New York (2) Dublin London(2) Amsterdam Stockholm Frankfurt(2) Paris(2) Singapore(2) Hong Kong Tokyo Sao Paulo South Bend San Jose Osaka Milan Sydney Seoul On a global footprint
  30. 30. AWS Platform
  31. 31. Steady State Example: Corporate Data Logging Spiky Predictable Example: Marketing Promotions Website Uncertain Unpredictable Example: Web Apps Application Usage Patterns
  32. 32. On-Demand, Reserved Instances and Spot Multiple pricing models allow you to optimize costs for both variable and stable workloads
  33. 33. On-demand Instances • Pay as you go • Starts from $0.02/Hour Reserved Instances • One time low upfront fee + Pay as you go • $23 for 1 year term and $0.012/Hour Heavy Utilization Medium Utilization Light Utilization 1 and 3 year terms Save more when you reserve
  34. 34. 0 2 4 6 8 0 6 12 18 24 30 36 TrafficinInstances Months Traffic pattern Physical Reserved Steady State Usage Pattern
  35. 35. TCO Web Application - Steady State Usage Pattern Amortized monthly costs over 3 years On-Premises Option AWS Option 1 All Reserved (3-Year Heavy) AWS Option 2 Mix of On-Demand and Reserved AWS Option 3 All On-Demand Compute/Server Costs Server Hardware $306.36 $0.00 $0.00 $0.00 Network Hardware $62.04 $0.00 $0.00 $0.00 Hardware Maintenance $47.10 $0.00 $0.00 $0.00 Power and Cooling $172.02 $0.00 $0.00 $0.00 Data Center Space $144.48 $0.00 $0.00 $0.00 Personnel $1,200.00 $0.00 $0.00 $0.00 AWS Instances $0.00 $618.33 $1,079.42 $2,138.40 Total - Per Month $1,932.00 $618.33 $1,079.42 $2,138.40 Total - 3 Years $69,552.00 $22,260.00 $38,859.20 $76,982.40 Savings over On-Premises Option 68.0% 44.1% -10.7% Option 1: All Reserved Recommended Option (Most Cost-effective) Option 2: Mix of On-Demand and Reserved Option 3: All On-Demand Commitment-free and Risk-free Option TCO of Steady State Web Application
  36. 36. 0 2 4 6 8 10 12 0 6 12 18 24 30 36 TrafficinInstances Months Traffic Pattern Reserved Physical On-Demand Spiky Predictable Usage Pattern
  37. 37. When you turn off your cloud resources, you actually stop paying for them
  38. 38. Setting Threshold
  39. 39. Configure Action
  40. 40. TCO Web Application - Spiky Usage Pattern Amortized monthly costs over 3 years On-Premises Option AWS Option 1 All Reserved AWS Option 2 Mix of On-Demand and Reserved AWS Option 3 All On-Demand Compute/Server Costs Server Hardware $510.60 $0.00 $0.00 $0.00 Network Hardware $103.40 $0.00 $0.00 $0.00 Hardware Maintenance $78.50 $0.00 $0.00 $0.00 Power and Cooling $286.70 $0.00 $0.00 $0.00 Data Center Space $240.80 $0.00 $0.00 $0.00 Personnel $2,000.00 $0.00 $0.00 $0.00 AWS Instances $0.00 $992.16 $881.42 $1,940.40 Total - Per Month $3,220.00 $992.16 $881.42 $1,940.40 Total - 3 Years $115,920.00 $35,717.60 $31,731.20 $69,854.40 Savings over On-Premises Option 69.2% 72.6% 39.7% Option 1: All Reserved Option 2: Mix of On-Demand and Reserved Recommended Option (Most Cost-effective) Option 3: All On-Demand Commitment-free and Risk-free Option TCO of Spiky Predictable Web Application
  41. 41. 0 4 8 12 16 20 0 6 12 18 24 30 36 TrafficinInstances Months Actual Traffic Expected Traffic Reserved Physical On-Demand Uncertain Unpredictable Usage Pattern
  42. 42. TCO Web Application - Unpredictable Usage Pattern (Failure case) Amortized monthly costs over 3 years On-Premises Option AWS Option 1 All Reserved AWS Option 2 Mix of On-Demand and Reserved AWS Option 3 All On-Demand Compute/Server Costs Server Hardware $816.96 $0.00 $0.00 $0.00 Network Hardware $165.44 $0.00 $0.00 $0.00 Hardware Maintenance $125.60 $0.00 $0.00 $0.00 Power and Cooling $458.72 $0.00 $0.00 $0.00 Data Center or Co-located Space $385.28 $0.00 $0.00 $0.00 Personnel $3,200.00 $0.00 $0.00 $0.00 AWS Instances $0.00 $1,552.89 $1,275.46 $1,009.80 Total - Per Month $5,152.00 $1,552.89 $1,275.46 $1,009.80 Total - 3 Years $185,472.00 $55,904.00 $45,916.48 $36,352.80 Savings over On-Premises Option 69.9% 75.2% 80.4% Option 1: All Reserved Option 2: Mix of On-Demand and Reserved Option 3: All On-Demand Commitment-free and Risk-free Option Recommended Option (Most Cost-effective) TCO of uncertain unpredictable web application when it fails
  43. 43. 0 10 20 30 40 0 6 12 18 24 30 36 TrafficinInstances Months Actual Traffic Expected Traffic Reserved Physical On-Demand Disappointed Customers (On-Premises Option) Uncertain Unpredictable Usage Pattern (Success Case)
  44. 44. Incremental RI Purchases to grow a Resource Pool 0 5 10 15 20 25 30 35 1 2 3 4 5 6 7 8 9 10 11 12 E D C B A Reserved Instance Pool
  45. 45. Consolidated Billing
  46. 46. On-demand Instances • Pay as you go • Starts from $0.02/Hour Reserved Instances • One time low upfront fee + Pay as you go • $23 for 1 year term and $0.012/Hour Spot Instances • Requested Bid Price and Pay as you go • Varying…$0.005/Hour at 9am today Heavy Utilization Medium Utilization Light Utilization 1 and 3 year terms Save more money by using Spot Instances
  47. 47. Save more money by using Spot Instances
  48. 48. Spot Use cases Use Case Types of Applications Batch Processing Generic background processing (scale out computing) Hadoop Hadoop/MapReduce processing type jobs (e.g. Search, Big Data, etc.) Scientific Computing Scientific trials/simulations/analysis in chemistry, physics, and biology Video and Image Processing/Rendering Transform videos into specific formats Testing Provide testing of software, web sites, etc Web/Data Crawling Analyzing data and processing it Financial Hedgefund analytics, energy trading, etc HPC Utilize HPC servers to do embarrassingly parallel jobs Cheap Compute Backend servers for Facebook games
  49. 49. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% PercentageoftheDistribution Bid Price as Percentage of the On-Demand Price Bid Distribution Typical Spot Bidding Strategies
  50. 50. Optimizing Video Transcoding Workloads Free Offering • Optimize for reducing cost • Acceptable Delay Limits Implementation • Set Persistent Spot Requests • Use on-demand Instances, if delayed on Spot Maximum Bid Price < On-demand Rate Get your set reduced price for your workload Premium Offering • Optimized for Faster response times • No Delays Implementation • Invest in RIs • Use on-demand for Elasticity Maximum Bid Price >= On-demand Rate Get Instant Capacity for higher price
  51. 51. • Security groups for EC2 and VPC Network ACL • Multi-Factor Authentication • CloudHSM • RDS Oracle transparent encryption • VPC • Direct connect • Dedicated instances • Identity & Access Management • S3 Encryption Comprehensive Security Capabilities to Support Virtually Any Workload
  52. 52. “Amazon Virtual Private Cloud offers an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller Head of HPC for R&D Motion Picture Association of America Certifications & Accreditations for Workloads that Matter
  53. 53. The AWS Price Reduction Philosophy Ecosystem Global Footprint New Features New Services Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  54. 54. Pay less when you use more
  55. 55. “It makes me look so good in front of my CFO. When he [CFO] sees the savings in our AWS monthly bill, he thinks that it is me who is working hard on driving the costs down and increasing efficiency of the company’s infrastructure. I get all the credit for all the hard work you guys are putting in.” CIO of F500 company
  56. 56. AWS Trusted Advisor Cost optimizations Security & Availability checks Performance recommendations 399,000 recommendations $69M in annualized savings Past 90 Days To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services Obsessed with Helping Customers Save Money
  57. 57. Ongoing Innovation drives Continuous Optimization in your architecture resulting in recurring savings as early as your next month’s bill
  58. 58. Enterprises are Adopting AWS to Achieve the Benefits of the Cloud ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔
  59. 59. The Benefits Of The Cloud Are ONLY Possible IN THE CLOUD “Private Cloud” x x x xx x ✔ ✔ ✔ ✔ ✔ Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation Shift Focus to Differentiation Go Global in Minutes ✔
  60. 60. Forrester Foresights Survey data , Q3 2012 Self-service Portals 24% Resource Automation 27% Resource Tracking 29% Cost Chargeback 14% Customers are Struggling to Deliver on Promises of the “Private Cloud” Vendors Have you implemented these cloud features?
  61. 61. AWS Pricing Philosophy • Pay as you go – No minimum commitments or long-term contracts required – Capex -> Opex – Turn off when you don’t need it • Pay less per unit when you use more – Tiered Pricing and Volume Discounts • Pay even less when you reserve – Reserved pricing • Pay even less as AWS grows – Efficiencies, optimizations and economies of scale result in passing the savings back to you in the form of lower pricing
  62. 62. http://aws.amazon.com/tco-calculator/
  63. 63. How customers are saving money with AWS AWS Economics Center aws.amazon.com/economics TCO Whitepapers Calculator Tools aws.amazon.com/tco-calculator Case Studies IDC Report: The Business Value of AWS Accelerates Over Time
  64. 64. IDC Report • Commissioned by AWS in 2012 – 11 organizations • Highlights derived benefits – downtime reduction – productivity increases • Learn how they reduced TCO by an average of 70%
  65. 65. Kingsley Wood Business Development, APAC Thank You !

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