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AWS Sydney Summit Keynote Presentation

AWS Sydney Summit Keynote Presentation

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  • 1. WelcomeEd LentaHead of Amazon Web ServicesAustralia & New ZealandTuesday, 7 May 13
  • 2. Morning Agenda8:30 AWS  Lab  SessionsAWS  Lab  SessionsAWS  Lab  Sessions9:00  –  14:00 Opening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  Freelancer10:40  –  11:20 Morning  TeaMorning  TeaMorning  Tea11:20  –  12:00 Breakout  Session  1Your  First  Week  with  Amazon  EC2  Breakout  Session  2Stripping  the  Cost  of  Travel  (and  IT)  through  a  robust  eCommerce  Architecture  in  the  CloudBreakout  Session  3  Big  Data  AnalyPcs  12:10  –  12:50 Extending  your  Datacenter  with  Amazon  VPC  Security  in  2013:  The  Cloud  Changes  Nothing…  and  Everything!  Technical  Lessons  on  How  to  Do  Backup  and  Disaster  Recovery  in  the  Cloud  12:50  –  1:50 Lunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionTuesday, 7 May 13
  • 3. 2.00  –  2:40 Breakout  Session  1Hybrid  Cloud  Models  that  Work  for  Australia  Breakout  Session  2ConPnuous  Deployment  PracPces,  with  ProducUon,  Test  and  Development  Environments  Running  on  AWSBreakout  Session  3  Hooroo:  How  the  Cloud  and  a  Lean  Mindset  Helped  Qantas  Launch  a  New  Business  2:50  –  3:30 The  Role  of  Carriers  in  Cloud Scalable  Media  Processing  on  the  Cloud  NetApp®  Private  Storage  for  Amazon  Web  Services3:30  –  4:00 Tea  BreakTea  BreakTea  Break4:10  –  4:50 OpPmizing  Your  AWS  ApplicaPons  and  Usage  to  Reduce  Costs  Partnering  for  Success  in  the  Cloud   Building  Web  Scale  ApplicaPons  with  AWS  5:00  –  5:40 Understanding  AWS  Storage  OpPons  AutomaPng  System  MigraPon,  Backup,  ReplicaPon  and  Recovery  using  Yuruware  BoltArchitecPng  for  High  Availability  5.40  –  7.00 Cocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionAfternoon AgendaTuesday, 7 May 13
  • 4. Gold SponsorsTuesday, 7 May 13
  • 5. Silver SponsorsTuesday, 7 May 13
  • 6. Bronze SponsorsCocktails  Sponsored  byTuesday, 7 May 13
  • 7. Our Presenting CustomersTuesday, 7 May 13
  • 8. Amazon LabsVisit the AWSHands-OnLabs and takeadvantage of16 self-pacedlab sessions.Visit the AWS Labs on Level 4, Room 2proudly sponsors AWS LabsTake partin a AWS Labsession and bein the runningto win anAmazon KindlePaperwhite.!!Tuesday, 7 May 13
  • 9. Follow thisEvent LIVE#AWSSummitCheck yourEvent Guidefor more detailsComplete yourfeedback Formsto win a $500 AWS voucherTuesday, 7 May 13
  • 10. AWSSummit2013Innovation Powered by the AWS CloudAdam SelipskyVice-President, AWSTuesday, 7 May 13
  • 11. 7YearsYoungAmazon S3 launched: March 14th 2006Tuesday, 7 May 13
  • 12. Broad&DeepServicestoSupportVirtuallyAnyCloudWorkloadCompute NetworkingStorage &CDNDatabase App Services ManagementAmazon EC2Amazon EMRAmazon ELBAmazon Route 53Amazon VPCAWS Direct ConnectAmazon S3Amazon GlacierAmazon EBSAWS Import/ExpAmazon RDSAmazon DynamoDBAmazon ElasticacheAmazon RedShiftAmazon CloudSearchAmazon SWFAmazon SQSAmazon SNSAmazon SESAmazon Elastic TranscoderAWS IAMAmazon CloudWatchAWS Elastic BeanstalkAWS CloudformationAWS Data PipelineAWS OpsWorksAWS CloudHSMAWS Trusted AdvisorAWS MarketplaceAWS PremiumSupportAWS ProfessionalServicesAWSTrainingTuesday, 7 May 13
  • 13. 2007 2008 2009 2010 2011 2012159826148249Including:AWS Oregon RegionElastic Beanstalk (Beta)Amazon SES (Beta)AWS CloudFormationAmazon RDS for OracleAWS Direct ConnectAWS GovCloud (US)Including:Amazon SNSAmazon CloudFrontAmazon Route 53S3 Bucket PoliciesRDS Multi-AZ SupportRDS Reserved DatabasesAWS Import/ExportIncluding:Amazon RDSAmazon VPCAmazon EMREC2 Auto ScalingIncluding:6 new Direct Connect SitesDynamoDBRDS in VPCAWS Trusted AdvisorCloudFormation in VPCAWS Storage GatewayAmazon GlacierCost Allocation TaggingCloudFront Live StreamingAmazon CloudSearchAWS MarketplaceRed Hat Reserved InstancesNew EC2 Instance TypesMulti-AZ Oracle RDSRDS SQL ServerEC2 RI MarketplaceAWSServiceLaunches&FeatureUpdatesTuesday, 7 May 13
  • 14. January February March211814Including:AWS Management Console Tabletand Mobile SupportElastic TranscoderPrice reduction for Amazon EC2,global expansion of M3 StandardInstances, and reduced data transferpricing.Including:Amazon Redshift Available to AllCustomersAWS OpsWorksIAM Role and Auto Scaling Supportfor Amazon CloudWatch MonitoringScripts for LinuxAmazon SQS and SNS AnnounceLower Prices and Expanded FreeTiers - 50% price drop for SQSIncluding:New Lower Pricing for Amazon EC2Reserved InstancesAWS Free Usage Tier Now IncludesAmazon ElastiCacheAmazon DynamoDB Reduces PricesAWS Elastic Beanstalk for Node.jsAmazon RDS now supports 3TB and30,000 Provisioned IOPS per databaseinstanceAnnouncing EBS-Optimized Supportfor Additional Instance Types53AWSServiceLaunches&FeatureUpdatesthisyearTuesday, 7 May 13
  • 15. AWSGlobalInfrastructure9 regions25 availability zones38 edge locationsTuesday, 7 May 13
  • 16. $5.2B retailbusiness7,800employeesA whole lot ofservers2003Tuesday, 7 May 13
  • 17. 2012Every day,AWS addsenough servercapacity topower this$5B enterprise$5.2B retailbusiness7,800employeesA whole lot ofservers2003Tuesday, 7 May 13
  • 18. HundredsofThousandsofCustomersin190CountriesTuesday, 7 May 13
  • 19. Over14,000customersinAustraliaandNewZealandTuesday, 7 May 13
  • 20. Free steakcampaignFacebookpageMarsexploration opsConsumersocial appTicket pricingoptimizationSAP &SharepointSecurities TradingData ArchivingGenesequencingMarketingweb siteInteractiveTV appsFinancialmarkets analyticsR&D dataanalysisConsumersocial appBig dataanalyticsWeb site &media sharingDisasterrecoveryMediastreamingWeb andmobile appsStreamingwebcastsFacebookappConsumersocial appEveryImaginableUseCaseTuesday, 7 May 13
  • 21. ComprehensiveSecurityCapabilitiestoSupportVirtuallyAnyWorkloadVPCDirect connectDedicated instancesIdentity & Access ManagementS3 EncryptionSecurity groups for EC2 and VPCNetwork ACLMulti-Factor AuthenticationCloudHSMRDS Oracle transparent encryptionTuesday, 7 May 13
  • 22. Certifications&AccreditationsforWorkloadsthatMatter“Amazon Virtual PrivateCloud offers an additionallevel of security and anability to integrate withother aspects of ourinfrastructure.”Dr. Michael Miller,Head of HPC for R&DTuesday, 7 May 13
  • 23. 31 PriceReductionsSince 2006The AWS Price Reduction PhilosophyEcosystemGlobal FootprintNew FeaturesNew ServicesInfrastructureInnovationMore AWSUsageMoreInfrastructureEconomiesof ScaleLowerInfrastructureCostsReducedPricesMoreCustomersTuesday, 7 May 13
  • 24. AWS Trusted AdvisorCost optimizationsSecurity & Availability checksPerformancerecommendations329,000recommendations$22Min annualizedsavingsTo: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost SavingsDear Customer,We have identified $49,000 of potentialsavings in your current AWS deployment.-Amazon Web ServicesTo: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost SavingsDear Customer,We have identified $49,000 of potentialsavings in your current AWS deployment.-Amazon Web ServicesTo: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost SavingsDear Customer,We have identified $49,000 of potentialsavings in your current AWS deployment.-Amazon Web ServicesObsessed with Helping Customers Save MoneyTuesday, 7 May 13
  • 25. ThrivingPartnerEcosystemConsulting Partners Technology PartnersTuesday, 7 May 13
  • 26. AWSMarketplace:BuySoftwarePre-ConfiguredtoRunonAWSGrowth since Jan 1, 201325 categories778 product listingsActive customersUsage per customer102%53%Announcing Today:Available in AustraliaTuesday, 7 May 13
  • 27. Whyarecustomersadoptingcloudcomputing?Tuesday, 7 May 13
  • 28. 1. TradeCapitalExpenseforVariableExpenseOn-Premises$0 to get startedPay as you goSource: IDC Whitepaper, sponsored byAmazon, “The Business Value of AmazonWeb Services Accelerates Over Time.”July 2012Average of 400servers replacedper customerTuesday, 7 May 13
  • 29. 2.LowerVariableExpenseThanCompaniesCanDoThemselvesSource: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 201270% lower 5 year TCO per appAWSOn-premises$3.01M$0.90M50% reduction inanalytics costsSaved $34M onSmartHub app10’s of millions of $ saved withfirst 12 apps migrated to AWSTuesday, 7 May 13
  • 30. 3.YouDon’tNeedtoGuessCapacitySelf HostingWasteCustomerDissatisfactionActual demandPredicted DemandRigidActual demandElasticThe CloudTuesday, 7 May 13
  • 31. 4.DramaticallyIncreaseSpeed&AgilityOld World: Infrastructure in WeeksTuesday, 7 May 13
  • 32. 4.DramaticallyIncreaseSpeed&AgilityAdd New Dev EnvironmentAdd New Production EnvironmentAdd New Environment in JapanAdd 1,000 ServersRemove 1,000 serversNumber of Instances 1,000Instance Type M3 Extra LargeAvailability Zone US-West-2bLaunchaws.amazon.com/managementconsoleAWS: Infrastructure in MinutesOld World: Infrastructure in WeeksTuesday, 7 May 13
  • 33. “We reduced applicationdeployment times from 2months to 3 days.”“Time to deploy went fromweeks to hours.”Source: IDC Whitepaper, sponsored by Amazon,“The Business Value of Amazon Web ServicesAccelerates Over Time.” July 2012OverallDeploymentIntegrationTestingDevelopment0100%200%300%400%500%600%ImprovedEfficiencyComparison of developer efficiencywith AWS and in-house alternatives5XFasterTuesday, 7 May 13
  • 34. IncreaseInnovationWhenExperimentationIsFastandLowRiskOld world: AWS:Experiment infrequentlyFailure is expensiveLess innovationNear $0Experiment oftenFail quickly at a low costMore innovationTuesday, 7 May 13
  • 35. 5. StopSpendingMoneyonUndifferentiatedHeavyLiftingbuy and install new hardwareset up and configure new softwarebuild new data centersso you don’t have to...Data CentersPowerCoolingCablingNetworkingRacksServersStorageLaborWe take care of...Tuesday, 7 May 13
  • 36. 6.GoGlobalinMinutesTuesday, 7 May 13
  • 37. TheBenefitsofCloudComputing✔ ✔ ✔ ✔ ✔ReplaceCapEx withOpExLowerOverallCostsNo MoreGuessingCapacityAgility /Speed /InnovationShift Focus toDifferentiationGo Globalin Minutes✔Tuesday, 7 May 13
  • 38. David HarrisonVice President,EngineeringTuesday, 7 May 13
  • 39. Source:  Internet  World  Stats  &  United  NaPonIt’s  2013.World  PopulaPon:6,960,000,000  Number  on  the  Internet:      2,080,000,000  (30.0%)Tuesday, 7 May 13
  • 40. We are the Global Labour ExchangeWe  Empower  Entrepreneurs.  Globally.Tuesday, 7 May 13
  • 41. ➜Started  in  2004➜World’s  largest  outsourcing  marketplace•7,300,000  users  from  >  234  countries  /  regions(13  languages,  20  disPnct  country  sites)•4,400,000  posted  projects  to  date•$1,100,000,000  in  posted  projectsroughly  equivalent  to  saving  western  businesses  $500m  to  $1b  in  costs..  in  $200  projects..➜In  top  300  websites  globally  (Alexa)Freelancer GloballyTuesday, 7 May 13
  • 42. A few statistics➜Between  10-­‐15k  users  on-­‐site  at  any  Pme➜>240  instances  (c1.xlarge,  m1.xlarge,  m2.4xlarge)(high  cpu,  high  memory)➜>60TB  of  S3  storage  (in  20-­‐40KB  files!)➜On  any  given  day:➜Our  databases  will  handle  ~777M  queries  @  9k  QPS➜Our  applicaPon  will  serve  ~155M  HTTP  requests  /  dayTuesday, 7 May 13
  • 43. Why Cloud - Outsourcing➜Hardware  &  supply  chain  management(plus  it’s  on  demand)➜Planorm  security➜Storage  constraintsTuesday, 7 May 13
  • 44. Why Cloud - Scaling➜Scale  up➜Scale  out➜Service  Oriented  Architecture➜Or  just  flat  out  ignore  having  to  scaleTuesday, 7 May 13
  • 45. Why Cloud - Scale everythingTuesday, 7 May 13
  • 46. Why Cloud - Innovation➜Experiment  with:➜Resourcing  combinaPons➜Sopware  /  services  /  architectures➜Execute,  execute,  executeCPU MemoryTuesday, 7 May 13
  • 47. Why Cloud - Automation➜APIs  are  the  future,  EVERYTHING  is  sopware(even  your  hardware!)➜Make  your  metadata  part  of  your  stack➜Tagging➜ConfiguraPons  in  S3Tuesday, 7 May 13
  • 48. www.freelancer.comTuesday, 7 May 13
  • 49. AWSAdoptionintheEnterpriseTuesday, 7 May 13
  • 50. EnterprisesareAdoptingAWStoAchievetheBenefitsoftheCloud✔ ✔ ✔ ✔ ✔ ✔ReplaceCapEx withOpExLowerOverallCostsNo MoreGuessingCapacityAgility /Speed /InnovationShift Focus toDifferentiationGo Globalin MinutesTuesday, 7 May 13
  • 51. TheBenefitsOfTheCloudAreOnlyPossibleINTHECLOUD“Private”Cloud x x x xx x✔ ✔ ✔ ✔ ✔ ✔ReplaceCapEx withOpExLowerOverallCostsNo MoreGuessingCapacityAgility /Speed /InnovationShift Focus toDifferentiationGo Globalin MinutesTuesday, 7 May 13
  • 52. Forrester Foresights SurveyData , Q3 2012Self-servicePortals24%ResourceAutomation27%ResourceTracking29%CostChargeback14%CustomersareStrugglingtoDeliveronPromisesofthe“PrivateCloud”VendorsHave you implementedthese cloud features?Tuesday, 7 May 13
  • 53. ManyEnterprisesWorrythatThesearetheOnlyTwoChoicesBuild a“private” cloudRip and replacewith AWS#1 #2Tuesday, 7 May 13
  • 54. The Good News is that the Cloud isn’t an ‘All orNothing’ ChoiceCorporateData CentersOn-PremisesResourcesCloudResourcesSeamlessIntegrationTuesday, 7 May 13
  • 55. Active DirectoryNetwork ConfigurationEncryptionBack-up AppliancesUsers & Access RulesYour Private NetworkHSM ApplianceCloud back-upsAWS Direct ConnectYour On-Premise AppsYour CloudAppsIntegrating AWS with Your Existing On-PremisesInfrastructureCorporateData CentersTuesday, 7 May 13
  • 56. OurEcosystemAllowsYoutoUseYourExistingManagementToolsSingle Pane ofGlassOn-PremisesDatacentersManagement ToolPartnersTuesday, 7 May 13
  • 57. How Enterprises Are Using AWSTuesday, 7 May 13
  • 58. Strategy1:CloudforDevelopment&TestEnvironmentsSAPReduced deployment timefrom weeks to daysOracle EnterpriseApplicationsReduced dev & testenvironment costsSAP70% reduction inoperational costsTuesday, 7 May 13
  • 59. Strategy2:BuildNewAppsfortheCloudFaster to buildFacebookAppGlobal WebSitesMobileStreamingSocialGamesConsumerappsGeneticSequencingMarketingCampaignsLess expensive to runDistributed architecturesfor high availabilityEasier to manageFinancial recordarchivingTuesday, 7 May 13
  • 60. Jim WattsDirector, On-line HostingTuesday, 7 May 13
  • 61. Fairfax : big, complicated, intricate...Tuesday, 7 May 13
  • 62. mobilesocialdecline of printmedia consumptionhabitscloudTuesday, 7 May 13
  • 63. CLOUD FIRSTTuesday, 7 May 13
  • 64. scalabilty = costnon core competency = costcapex depreciation = costTuesday, 7 May 13
  • 65. spaceshipsinvestmentscaleinnovation (thought leadership)resulting benefits to FairfaxTuesday, 7 May 13
  • 66. News PlanninguCMSZoomSMH ShopDRMUltimate FootyTuesday, 7 May 13
  • 67. Tuesday, 7 May 13
  • 68. Strengths inrelation to ZoomTuesday, 7 May 13
  • 69. Despite all the advantagesa few things to keep in mind…Tuesday, 7 May 13
  • 70. +=PossibilitiesTuesday, 7 May 13
  • 71. http://techblog.fairfaxmedia.com.auTuesday, 7 May 13
  • 72. AnalyticsBackupStorageGatewayElastic MapReduceRedShiftAmazon S3Strategy 3: Use Cloud to Make Existing On-PremisesApps Better...CorporateData CentersApp 1App 2App NTuesday, 7 May 13
  • 73. OperationalapplicationsExport data toAWS for analyticsprocessingOracledatabasesAutomated back-up to S3 withOracle RMANStrategy 3: Use Cloud to Make Existing On-PremisesApps BetterRetail operationalapplicationsData synchronization &back-up with AWSstorage gatewayTuesday, 7 May 13
  • 74. Strategy4:NewAppsPoweredbyBothCloud&On-PremisesResourcesAWS serves upapplication content& dataIntegration back toSamsung datacenters for financialtransactionsCorporateData CentersHybridAppTuesday, 7 May 13
  • 75. Strategy5:MigrateExistingEnterpriseAppstotheCloud1/3 of serversmigrated to AWSCustomer payments,content delivery & web sites1 - 1.5M GBPsaved in last 2 yearsExpects to save additional 3M GBP in thenext 3 years as they move to 75% AWSAppCorporate Data CentersTuesday, 7 May 13
  • 76. Peter WhitfieldDirector of EngineeringTuesday, 7 May 13
  • 77. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.Welcome toTuesday, 7 May 13
  • 78. © 2012 Bigcommerce Pty. Ltd.Being popular has it’s price© 2012 Bigcommerce Pty. Ltd.Tuesday, 7 May 13
  • 79. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.Bigcommerce and AWSData analysis and RedshiftCrowd-sourcedpenetration testingTuesday, 7 May 13
  • 80. © 2012 Bigcommerce Pty. Ltd.© 2012 Bigcommerce Pty. Ltd.What’s next?Tuesday, 7 May 13
  • 81. Strategy6:All-in10,000s of EC2 instances inmultiple regions & zones100s of middle tier services &applications~70 billion events per dayAt peak consumes 1/3 of USInternet bandwidthTuesday, 7 May 13
  • 82. Whathavewebeenworkingon?Tuesday, 7 May 13
  • 83. ComputeServicesAmazonEC2AutoScalingAmazon ElasticLoad BalancingActualEC2LinuxWindowsHi I/O instancesReserved InstanceMarketplaceNext gen standardinstancesEC2EC2EC2EC2 AEC2 BEC2 CElastic loadbalancerTuesday, 7 May 13
  • 84. TotalAmazonElasticMapReduce(EMR)ClustersLaunchedbyCustomers01,500,0003,000,0004,500,0006,000,0005/22/20107/3/20108/14/20109/25/201011/6/201012/18/20101/29/20113/12/20114/23/20116/4/20117/16/20118/27/201110/8/201111/19/201112/31/20112/11/20123/24/20125/5/20126/16/20127/28/20129/8/201210/20/201212/01/20121/12/20132/23/20134/6/20135.5 M clusterslaunched since May 2010Tuesday, 7 May 13
  • 85. Amazon VPCEC2 EC2EC2EC2Amazon Route 53AvailabilityZone BAvailabilityZone AAWS Direct ConnectLos AngelesSingaporeJapanLondonSao PaoloNew YorkSydneyAWSNetworkingServicesTuesday, 7 May 13
  • 86. Amazon S3 AWS Storage Gateway Amazon EBSimagesvideosfilesbinariessnapshotsS3EC2EBSYour datacentercomputestorageProvisionedIOPSimagesvideosfilesbinariessnapshotsAmazon GlacierStorageServicesTuesday, 7 May 13
  • 87. Easily archive files from on-premises or directly fromAmazon S3$0.01 per GB per monthDesigned for 11 9s ofdurability, just like Amazon S3Amazon GlacierimagesvideosfilesbinariessnapshotsS3NASAmazonGlacierTuesday, 7 May 13
  • 88. Q4 2006Q1 2007Q2 2007Q3 2007Q4 2007Q1 2008Q2 2008Q3 2008Q4 2008Q1 2009Q2 2009Q3 2009Q4 2009Q1 2010Q2 2010Q3 2010Q4 2010Q1 2011Q2 2011Q3 2011Q4 2011Q1 2012Q2 2012Q3 2012Q4 2012Q1 20131,100,000 Millionpeak requests/secAmazonS3:Over2TrillionTotalObjectsTuesday, 7 May 13
  • 89. DatabaseServicesAmazonDynamoDBAmazonRDSAWSElastiCacheNoSQLSQLMySQLOracleMS SQL Server0 0 0 0 0 0 0IOPS0 0 0 0 0 0 0IOPSEC2webservermemcachedclusterdatabaseAmazonRedShiftBIToolsS3NodeNodeNodeTuesday, 7 May 13
  • 90. Data warehouse as a serviceScale from hundreds of gigabytes toa petabyte or moreUse your existing SQL-based toolsPay as you go$999/TB/Year10GigE (HPC)Amazon S3Ingestion BackupRestoreNode NodeNodeNodeStandardBI ToolsJDBC/ODBCAmazonRedShiftTuesday, 7 May 13
  • 91. AmazonCloudFrontAmazonCloudSearchAmazonSESAmazonSimple WorkflowAmazonSQSAmazonSNSHTTPEmailSMSABCDEFAmazon ElasticMapReduceAWSApplicationServicesTuesday, 7 May 13
  • 92. Fully automated videotranscoding serviceEasy to use withmanagement consoleand APIScales to handle largevolumes of video filesand large file sizesTranscodingPipeline 1Amazon Elastic TranscoderAmazon S3Input BucketAmazon S3Output BucketAmazonElasticTranscoderTuesday, 7 May 13
  • 93. AWS ManagementConsoleAmazonCloudWatchAWSIAMEC2 EBSRDS ELBUsersRolesAccessPermissionsAWS ElasticBeanstalkAWSCloudFormationJavaPHPPython.NETRubyWeb AppSharePointSAPDeployment&AdministrationTuesday, 7 May 13
  • 94. Integrated application management solution for ops-minded developers and IT adminsModel, control and automate applications of nearly anyscale and complexityManagement Console, SDKs, or CLINo additional costAWSOpsWorksTuesday, 7 May 13
  • 95. AWSCloudHSMDedicated access to HSMappliances managed &monitored by AWS, but youcontrol the keysIncrease performance forapplications that use HSMs forkey storage or encryptionComply with stringent regulatoryand contractual requirements forkey protectionEC2 InstanceAWS CloudHSMAWS CloudHSMTuesday, 7 May 13
  • 96. HowtochooseacloudvendorTuesday, 7 May 13
  • 97. AWSSummit2013Navigating the CloudTuesday, 7 May 13
  • 98. Amazon LabsVisit the AWSHands-OnLabs and takeadvantage of16 self-pacedlab sessions.Visit the AWS Labs on Level 4, Room 2proudly sponsors AWS LabsTake partin a AWS Labsession and bein the runningto win anAmazon KindlePaperwhite.!!Tuesday, 7 May 13
  • 99. Morning Agenda8:30 AWS  Lab  SessionsAWS  Lab  SessionsAWS  Lab  Sessions9:00  –  14:00 Opening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesOpening  Keynote:  Adam  Selipsky,  Vice  President,  Amazon  Web  ServicesCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  FreelancerCustomer  Case  Study:  FairFax  Media,  Big  Commerce  and  Freelancer10:40  –  11:20 Morning  TeaMorning  TeaMorning  Tea11:20  –  12:00 Breakout  Session  1Your  First  Week  with  Amazon  EC2  Breakout  Session  2Stripping  the  Cost  of  Travel  (and  IT)  through  a  robust  eCommerce  Architecture  in  the  CloudBreakout  Session  3  Big  Data  AnalyPcs  12:10  –  12:50 Extending  your  Datacenter  with  Amazon  VPC  Security  in  2013:  The  Cloud  Changes  Nothing…  and  Everything!  Technical  Lessons  on  How  to  Do  Backup  and  Disaster  Recovery  in  the  Cloud  12:50  –  1:50 Lunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionLunch  and  SoluPons  PavilionTuesday, 7 May 13
  • 100. 2.00  –  2:40 Breakout  Session  1Hybrid  Cloud  Models  that  Work  for  Australia  Breakout  Session  2ConPnuous  Deployment  PracPces,  with  ProducUon,  Test  and  Development  Environments  Running  on  AWSBreakout  Session  3  Hooroo:  How  the  Cloud  and  a  Lean  Mindset  Helped  Qantas  Launch  a  New  Business  2:50  –  3:30 The  Role  of  Carriers  in  Cloud Scalable  Media  Processing  on  the  Cloud  NetApp®  Private  Storage  for  Amazon  Web  Services3:30  –  4:00 Tea  BreakTea  BreakTea  Break4:10  –  4:50 OpPmizing  Your  AWS  ApplicaPons  and  Usage  to  Reduce  Costs  Partnering  for  Success  in  the  Cloud   Building  Web  Scale  ApplicaPons  with  AWS  5:00  –  5:40 Understanding  AWS  Storage  OpPons  AutomaPng  System  MigraPon,  Backup,  ReplicaPon  and  Recovery  using  Yuruware  BoltArchitecPng  for  High  Availability  5.40  –  7.00 Cocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionCocktail  FuncUon  in  the  SoluUons  PavilionAfternoon AgendaTuesday, 7 May 13