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Startups at AWS

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This presentation from the AWS Lab at Cloud Expo Europe 2014 explores why start ups chose to build their products and services on Amazon Web Services.

This presentation from the AWS Lab at Cloud Expo Europe 2014 explores why start ups chose to build their products and services on Amazon Web Services.

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  • $0 to get startedpay as you gono commitmentdiscounts as you grow - variable and stable workload pricingvolume discounts
  • A global infrastructure means you have highly available applications with fast response times no matter where your customers are.
  • STORY BACKGROUNDHailo was founded in London when three cab drivers, who could see the potential for a smartphone app to make their industry more efficientThe cabbies got together with three tech entrepreneurs and developed the Hailo applicationAs a start-up, Hailo was keen to keep its outlay low and to grow fastBy running on AWS, Hailo is able to operation the service in several cities across Europe, North America, (and coming soon to Asia), and continues to expandAcross the globe, nearly 32,000 drivers and close to half a million customers have signed up for HailoSOLUTION AND BENEFITSFast deployment worldwideReal-time, responsive serviceNo upfront capital investment and efficient use of resourcesUsing Amazon EC2, Amazon S3, Elastic Load Balancing, Amazon Route 53, Amazon VPC, and Amazon RDS
  • STORY BACKGROUNDSan Francisco-basedParse provides server management for about 60,000 Android, iOS, and Windows mobile applications, which run on more than 200million mobile devices.Parse handles user account management, data storage and disk caching for its customers and usage can fluctuate on a daily basis. Parse operates a number of high-throughput, I/O intensive MongoDB clusters and needed to improve scalability and speed.Before moving to EBS Provisioned IOPS, Parse experienced disk spikes and measured end-to-end latency up to 400 milliseconds.SOLUTION AND BENEFITSEnd-to-end application latency reduced from 400 to 100 millisecondsConsistency, reliability, and low latency Stack latency is almost flatMemory warm-up time reduced by over 80%Using Amazon EBS Provisioned IOPS volumes, Amazon EC2, Amazon S3, Elastic Load Balancing, Amazon CloudWatch, Auto Scaling
  • STORY BACKGROUNDDropcam is a San Francisco, CA startup that provides video monitoring hardware and software so customers can view high-definition video from iOS and Android devices or the InternetThe company offers a free, real-time streaming service as well as Cloud Video Recording (CVR), a subscription service that gives users the ability to review stored footage over a 7 or 30-day period and make clipsIn 2013, Dropcam received $30 million Series C funding round, led by Institutional Venture Partners (IVP), and including Kleiner Perkins Caufield & Byers, Accel Partners, and Menlo VenturesDropcam migrated to AWS to take advantage of the storage capability Amazon S3 and the elasticity of Amazon EC2 and improve throughput with Amazon DynamoDB SOLUTION AND BENEFITSWith DynamoDB, Dropcam achieves steady throughput that grows as Dropcam adds more camerasDynamoDB provides the flexibility to develop complex camera algorithms using petabytes of dataAmazon DynamoDB reduces latency from 10 seconds to less than 50 milliseconds Add compute capacity in minutes instead of daysUse Amazon EC2 Reserved Instances to reduce costs by 67%Using Amazon DynamoDB, Amazon EC2, and Amazon S3
  • TWEET: Foursquare uses AWS to eliminate licensing costs for analytics softwareSTORY BACKGROUNDFoursquare is a location-based social app, used by 40 million people worldwideMore than 1.5 million businesses use the Foursquare Merchant Platform, which helps businesses maintain and cultivate their valuable customer baseFoursquare performs analytics across more than 4.5 billion total check-ins, with millions more being added every dayCompany based in New York City with offices in London, England and San Francisco, CaliforniaStreams hundreds of millions of application logs each dayRelies on analytics to report on its daily usage, evaluate new offerings, and perform long-term trend analysisWith millions of new check-ins each day, the workload is only growingPrevious database came with high annual licensing costs, and required the company to spend staff time keeping the system runningNeeded a solution that would eliminate licensing feesSOLUTION AND BENEFITSEliminated licensing costs for analytics softwareMore effective use of dev/ops staff timeAgile analysis of millions of application logs each dayUsingAmazon RedShift, Amazon EC2, Amazon S3

Startups at AWS Presentation Transcript

  • 1. Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services
  • 2. Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud  Replaces high fixed costs with low variable costs  Replaces guesswork of self-hosting with elastic infrastructure  Replaces long lead times with immediate access to unlimited resources
  • 3. Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud    ⬆ More innovation Replaces guesswork of self-hosting with elastic ⬆ More experimentation infrastructure Replaces long lead times with immediate access to ⬆ resources startups More unlimited Replaces high fixed costs with low variable costs
  • 4. Replace High Fixed Costs with Low Variable Costs Startups pre-AWS
  • 5. Replaces guesswork of self-hosting with elastic IT Startups pre-AWS Capacity Demand Capacity Demand Unhappy Customers Waste $$$ Traditional AWS Cloud
  • 6. Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner  Massive Scale  Customer Focus  Global Footprint
  • 7. Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner    Massive Scale ➡ Every Use Case Customer Focus ➡ Every Developer Global Footprint ➡ Every Stage
  • 8. Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion
  • 9. Continuous Expansion and Customer Focus EACH DAY AWS Pace of Innovation Significant Feature and Service Releases by Year Reduced Prices adds the equivalent server capacity to power Lower Infrastructure Costs More Customers 40 Price Reductions Economies of Scale More AWS Usage when it was a global $7B enterprise More Infrastructure
  • 10. Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business
  • 11. Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Reason #3: Allows you to focus on your Business  Reduce risk & complexity  Operational efficiency  Scale but remain lean
  • 12. Hailo Scales to 500,000 Users in 18 months Using AWS • Hailo is a UK-based start-up, which provides a free smartphone application also known as Hailo, that connects cab drivers and passengers • The start-up wanted grow worldwide quickly and needed an infrastructure that could support real-time service in Europe and North America. • By using AWS, Hailo grew to provide its service to over 5 million passengers across Europe, North America, and Asia in only 18 months without a costly investment in infrastructure.
  • 13. Parse Uses AWS to Reduce Latency from 400 To 100 Milliseconds • San Francisco start-up provides back-end services for mobile application developers • Needed scalability and speed to support high throughput, I/O intensive databases • By using EBS Provisioned IOPS, Parse reduced end-to-end latency from 400 to 100 milliseconds and reports that stack latency is almost flat
  • 14. Dropcam Delivers Streaming Video Content in Milliseconds Using AWS • Dropcam provides a video monitoring service to monitor homes and small businesses • As the company grew, storage for video feeds became its biggest issue • By using AWS, Dropcam can add capacity in minutes and reduced delivery time for video events from 10 seconds to less than 50 milliseconds
  • 15. Foursquare Uses AWS to Eliminate Licensing Costs for Analytics • More than 40 million people worldwide use Foursquare to meet up with friends, exchange travel tips, and find money-saving deals • Previous database came with high annual licensing costs, and required the company to spend staff time keeping the system running • Foursquare uses AWS to perform analytics across millions of daily check-ins, saving licensing fees and redeploying its dev/ops staff on more strategic work.
  • 16. A new global program for Startups
  • 17. Resources to help you get started and scale on AWS AWS Training AWS Support AWS Community Special Offers AWS Promotional Credit …and more coming soon
  • 18. Two packages: Self-Starter and Portfolio The Self-Starter Package is available to any startup, anywhere in the world The Portfolio Package is available to startups in accelerators and seed funds …and hundreds more
  • 19. AWS Activate Packages Self-Starter Package For startups doing it on their own AWS Free Usage Tier 1 month AWS Support at Developer level Portfolio Package For startups in select accelerators or funds $1,000 to $15,000 AWS Promotional Credit 1 month to 1 year AWS Support at Business level † "AWS Technical Professional" training "AWS Technical Professional" training "AWS Essentials" training with class labs Credit for 1 self-paced lab Startup Forum Special "Self-Starter" third-party offers All startups may apply* Sign up » Credit for 4 self-paced labs Startup Forum Special "Portfolio" third-party offers Startups in some accelerators or funds may apply* Learn more » *Joining AWS Activate will not reset the AWS Free Usage Tier if you've already used it, and startups who previously received AWS Promotional Credit may not be eligible to receive additional credit. †Includes one month to one year of Business level Support up to $5,000 in value per year.
  • 20. Learn more and sign up at aws.amazon.com/activate
  • 21. Self-Starter Sign-up Process • Sign up at http://aws.amazon.com/activate/ • Receive welcome email within minutes containing instructions on how to utilize each resource
  • 22. Startups @ AWS Ian Massingham IanMmmm Technical Evangelist, Amazon Web Services @AWS_UKI for local AWS events & news @AWScloud for Global AWS News and Announcements