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Start-Ups in The Cloud
Pieter Kemps
Business Development, Startups & Venture Capital
@p_kemps #AWSstartups
Unleashing Creativity
What if we re-invent…
How people can access their
favorite music?
How people read magazines
on the go?
Unleashing Creativity
What if we re-invent…
Couch Surfing?
Unleashing Creativity
What if we re-invent…
The way we explore other
planets?
Unleashing Creativity
What if we re-invent…
“Amazon Web Services is probably the most
important thing that has happened to mobile
and web app developers that the pres...
These ASEAN startups …
DURABILITY
SECURITY
SCALABILITY
RELIABILITY
AFFORDABILITY
are getting the same… as these companies:
These ASEAN startups benefit from AWS…
E-COMMERCE
CONSUMER APPS
GAMING
ENTERPRISE / SaaS
MEDIA
…just like these companies:
“Cloud is like a fertilizer that creates Startups”
Eric Ries
01 02 03 04
Idea MVP ProfitabilityScale
Product?
Do we have a product?
Can we ship?
How to develop faster?
Better? Cheaper...
Infrastructure
in Minutes
Lower Costs of
Innovation
Shorter
Development
Cycles
Experiment More, Develop
Cheaper, Ship Fast...
“It took 9 months to develop the game, only a few
weeks to deploy on AWS. 50% faster than before!”
Tiam Yang, CTO
Grow faster, reach customers
globally, scale easily
Global Reach Infinite Scalability Amazon as a Channel
“AWS enabled us to focus on our product, code, and user
acquisition – not infrastructure. This enabled us to achieve
hyper...
Reduce Costs & Grow revenue
Cost Aware
Architecting
Continuous Price
Reductions
Multiple Pricing
Models
“By leveraging various AWS pricing models, and build our
code and architecture with cost in mind, we managed to
save 67% p...
Developer Centric
Start-ups tell us they love AWS
Broad scope of services,
with rich API’s
Open source tools
Automate ever...
How did AWS impact the
Venture Capital industry?
“Amazon changed the VC industry.
This is mind boggling. That online
book company. Not … or anybody
else. Amazon. 100% of t...
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1995 – .com
Technology Startups requi...
Typical Series A Spent on… Innovation
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011...
Typical Series A Spent on… Innovation
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011...
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2007: Micro VC / Seed
Public Cloud le...
28 startups in Asia
21 startups on AWS
71%
Why do VC’s care?
More deals
Shorter time to scale
Faster time to revenue
Lower ‘burn rate’
Higher valuation at exit
VC’s tell us they love AWS
Obsessed with Helping Customers Save Money
AWS Trusted Advisor
Cost optimizations
Security and ...
VC’s tell us they love AWS
We really help their companies scale
Thank you!
aws.amazon.com/start-ups
aws.amazon.com/free
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps
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Transcript of "AWS Cloud Kata 2013 | Singapore - Welcome and Opening Remarks, Pieter Kemps"

  1. 1. Start-Ups in The Cloud Pieter Kemps Business Development, Startups & Venture Capital @p_kemps #AWSstartups
  2. 2. Unleashing Creativity What if we re-invent… How people can access their favorite music?
  3. 3. How people read magazines on the go? Unleashing Creativity What if we re-invent…
  4. 4. Couch Surfing? Unleashing Creativity What if we re-invent…
  5. 5. The way we explore other planets? Unleashing Creativity What if we re-invent…
  6. 6. “Amazon Web Services is probably the most important thing that has happened to mobile and web app developers that the press just misses. Jeff Bezos has accidentally or maybe on purpose powered a whole generation of applications.” Steve Blank
  7. 7. These ASEAN startups … DURABILITY SECURITY SCALABILITY RELIABILITY AFFORDABILITY are getting the same… as these companies:
  8. 8. These ASEAN startups benefit from AWS… E-COMMERCE CONSUMER APPS GAMING ENTERPRISE / SaaS MEDIA …just like these companies:
  9. 9. “Cloud is like a fertilizer that creates Startups” Eric Ries
  10. 10. 01 02 03 04 Idea MVP ProfitabilityScale Product? Do we have a product? Can we ship? How to develop faster? Better? Cheaper? Market? Do people buy? Do they pay? Can we scale? Can we deal with spikes? Profit? Can we monetize? How to keep costs down? When can we break-even? Can we get & stay profitable?
  11. 11. Infrastructure in Minutes Lower Costs of Innovation Shorter Development Cycles Experiment More, Develop Cheaper, Ship Faster Add New Dev Environment Add New Production in US Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole
  12. 12. “It took 9 months to develop the game, only a few weeks to deploy on AWS. 50% faster than before!” Tiam Yang, CTO
  13. 13. Grow faster, reach customers globally, scale easily Global Reach Infinite Scalability Amazon as a Channel
  14. 14. “AWS enabled us to focus on our product, code, and user acquisition – not infrastructure. This enabled us to achieve hyper growth globally” Kalvin Kizana, Founder & CEO
  15. 15. Reduce Costs & Grow revenue Cost Aware Architecting Continuous Price Reductions Multiple Pricing Models
  16. 16. “By leveraging various AWS pricing models, and build our code and architecture with cost in mind, we managed to save 67% per month”. Vinoth Gopi, Founder
  17. 17. Developer Centric Start-ups tell us they love AWS Broad scope of services, with rich API’s Open source tools Automate everything Infrastructure as Code Backbone of Giants Expert Enablement Level playing field Same backbone as largest incumbents & most successful startups Pedigree = Reputation Team on the ground – accessible, reachable Technical optimization Cost reductions Go to Market support
  18. 18. How did AWS impact the Venture Capital industry?
  19. 19. “Amazon changed the VC industry. This is mind boggling. That online book company. Not … or anybody else. Amazon. 100% of the credit.” Mark Suster, serial entrepreneur and MD at GRP Partners
  20. 20. 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 1995 – .com Technology Startups require physical hardware and proprietary software to build their business Typical Series A Spent on… Innovation 5-10M •$2.5: marketing, sales, etc. •$2.5M on infrastructure •Not a lot, since experimentation was costly
  21. 21. Typical Series A Spent on… Innovation 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2000: Rise of Open Source Open source software drove technology costs down by 90%, which spurred innovation in technology 3-5M •Less on Software– LAMP •More on development •Still on infrastructure •A lot more, as experimentation is less costly now
  22. 22. Typical Series A Spent on… Innovation 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2005: Enter the Cloud Public Cloud pioneered by Amazon drove total operating costs down significantly 500K- 3M •Staff – the battle for talent •Customer Acquisition •Explosion in experimentation, innovation, and Startups
  23. 23. 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2007: Micro VC / Seed Public Cloud led to explosion in the number of Startups and the emerging of “micro VCs” Angels Incubators VC’s Angels unite in ‘Super Angels’ for Seed investments thru VC- like setup Boom in incubator programs, with micro investments, mentoring, etc. Venture funds that back early-stage startups with <$1M E.g. BANSEA, Angels Den, Angels Gate, etc E.g. TechStars, Ycombinator, JFDI, Kickstart Ventures, etc. E.g. Matrix Partners, A16H, 500startups
  24. 24. 28 startups in Asia 21 startups on AWS 71%
  25. 25. Why do VC’s care? More deals Shorter time to scale Faster time to revenue Lower ‘burn rate’ Higher valuation at exit
  26. 26. VC’s tell us they love AWS Obsessed with Helping Customers Save Money AWS Trusted Advisor Cost optimizations Security and availability checks Performance recommendations 329,000 recommendations $22M in annualized savings
  27. 27. VC’s tell us they love AWS We really help their companies scale
  28. 28. Thank you! aws.amazon.com/start-ups aws.amazon.com/free

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