AWS Customer Presenation - Sony Music

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Customer Presentation by Sony Music at the AWS Cloud for the Enterprise Event in NYC on October 19, 2009

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AWS Customer Presenation - Sony Music

  1. 1. Sony Music and AWS Greg Taylor Senior System Engineer Sony Music Entertainment
  2. 2. Sony Music and AWS <ul><li>Sony Music Entertainment is one of the top 4 largest recorded music management companies in the world </li></ul><ul><li>1,000's of Artist Sites </li></ul><ul><ul><li>Future is faster growth, more complexity </li></ul></ul><ul><li>100's of Custom Stores from One Architecture that Scales Automatically </li></ul><ul><ul><li>Standard Architecture and API allow focus to be on customized content </li></ul></ul><ul><li>Why Use Virtualized Hardware Solutions? </li></ul><ul><ul><li>Rapid Testing and Provisioning = Quicker Engineering Solutions </li></ul></ul><ul><li>Why Use AWS as Our Cloud Provider? </li></ul><ul><ul><li>Architecture and Offerings are Still Best Fit </li></ul></ul>
  3. 3. Sony Artist Sites
  4. 4. Sony Online Stores
  5. 5. Leading Reasons for AWS <ul><li>AWS Strengths: </li></ul><ul><li>Persistent storage on demand via EBS with standard file system access </li></ul><ul><li>Large choice of OS and software AMI's </li></ul><ul><li>Easy custom OS Imaging </li></ul><ul><li>Auto scaling increases and decreases number of servers on demand </li></ul><ul><li>Multiple redudant data centers reduce risk </li></ul><ul><li>Low cost per instance with new reservation system </li></ul><ul><li>AWS Partner - Rightscale Strengths: </li></ul><ul><li>Templates for db master/slave available </li></ul><ul><li>Templates for different architectures like tomcat app servers / load balancers- web server/app servers ready to use </li></ul><ul><li>Manage entire deployment with one template for all Servers </li></ul><ul><li>Server template / script versioning built-in to portal </li></ul><ul><li>Scripts ready made for restoring a crashed master or slave db </li></ul>
  6. 6. Technology Used <ul><li>EBS: </li></ul><ul><li>Mysql master db / slave db storage with hourly snapshots </li></ul><ul><li>Automatic recovery of database servers </li></ul><ul><li>EC2: </li></ul><ul><li>Haproxy - Redudant proxy servers </li></ul><ul><li>Apache / App servers (JRuby Tomcat App Servers) </li></ul><ul><li>Automatic Scalable App Server Array </li></ul><ul><li>Payment Proxy - (PCI Compliant - Scalable Solution) </li></ul><ul><li>Transcoder server creates music video with the fans of our artists </li></ul><ul><li>S3: </li></ul><ul><li>Custom solution built in-house uploads all artist assets to our in-house servers and then uploads them to the S3 bins after creating a custom url for the artist web sites - almost a Terabyte of data </li></ul><ul><li>SimpleDB: </li></ul><ul><li>High-volume memorial site (michaeljackson.com) scaled to millions of fans per day </li></ul>
  7. 7. Sony and AWS LB LB App App App Payment Proxy Credit Processor DB Master DB Slave EBS EBS Hourly Snapshot Hourly Snapshot Amazon S3
  8. 8. Future Challenges & Opportunities <ul><li>Sony is expanding their use of the cloud in all areas, e-commerce, testing environments, rapid deployment of new stores </li></ul><ul><li>Rapid deployment requires new solutions for automatically rolling-out new software and new server arrays </li></ul><ul><li>Only one SSL certificate per server deployment has to be overcome </li></ul>

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