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AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
AWS webcast - Mobile Push 2013_08_29
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AWS webcast - Mobile Push 2013_08_29

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We've made it easy and inexpensive for mobile app developers to engage customers using push notifications to Apple, Google and Kindle Fire devices. Gone are the days of creating and maintaining an …

We've made it easy and inexpensive for mobile app developers to engage customers using push notifications to Apple, Google and Kindle Fire devices. Gone are the days of creating and maintaining an intermediary application to manage security tokens, queue outgoing messages, and abstract platform-specific APIs. Whether you want to send targeted messages to individual devices or broadcast messages to groups of customers, the new Amazon SNS Mobile Push service makes it easy to send push notifications with one API, and seamlessly scale to millions of notifications a day.

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  • 1. Engage Your Customers with SNS Mobile Push Jon Turow, Senior Product Manager, AWS August 29, 2013
  • 2. Mobile push notifications engage customers when your app is not currently active. • Users opt-in to receive them • Delivered to a specific app on a specific device • Short messages: read, ignore, or acknowledge to launch the app
  • 3. Your cloud application directs mobile push notifications to a specific app on a specific device Cloud App Mobile Apps
  • 4. Notifications are delivered via platform-specific push services, which keep connections with their devices. Cloud App Mobile Apps Platform Service
  • 5. Developers manage tokens for each device, and must proactively swap or disable them based on feedback. Platform Service Token Registration Token Feedback
  • 6. Each platform-specific push service works differently. Apple APNS Google GCM Amazon ADM • Different APIs • Different Features • Different Feedback
  • 7. Push notifications get even more complex as you scale to support millions of devices. Cloud App Platform Services Mobile Apps
  • 8. Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps. Mobile AppsPush Intermediary
  • 9. Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps.  Abstraction so your app can engage users on any platform  Manage tokens to ensure messages are delivered reliably  Operational complexity  Scalability takes work  Cost – even though the platform services themselves are free
  • 10. Amazon SNS Mobile Push is a managed, scalable, cross- platform push intermediary service. Amazon SNS Mobile Push Apple Devices Google Devices Amazon Kindle Fire Devices
  • 11. Apple Kindle Fire Kindle Fire Google Publish You can send a distinct payload for each platform, or publish one common message for all platforms. Specify Platform-Specific Payloads Apple Kindle Fire Kindle Fire Google Publish Publish Once, Deliver Anywhere
  • 12. You can publish unique messages to individual devices, or broadcast identical messages to many devices at once. Publish Publish Publish Publish Direct Publishing Broadcast with SNS Topics
  • 13. SNS consumes feedback from each platform and manages swapping and disabling tokens on your behalf. Amazon SNS Mobile Push Token Registration Token Feedback Cloud App • Write to one stable endpoint per device • You can access the feedback, but you don’t have to do so in order to use SNS
  • 14. SNS offers easy scalability, so you can just start sending more messages as your app achieves scale. • Go from a few messages to hundreds of millions • Go from a few devices to hundreds of millions ...without provisioning, configuring or managing ...without sacrificing reliable, durable delivery
  • 15. The console makes it easy to get started with SNS Mobile Push, and easy to migrate existing apps. • One simple workflow to create apps on any platform • Upload or paste in exactly the credentials you receive from each platform • Easily migrate an existing application by batch- uploading existing tokens
  • 16. An extensive set of SDK and IDE support enables you to build applications tailored to your language or platform. SDKs for your preferred platform and language… …integrated into your preferred IDE Eclipse Visual Studio CLI Powershell Android iOS Java nodeJS .NET PHP Python Ruby
  • 17. You can get started for free. 1 Million Free per Month • 1 million publishes + 1 million mobile push notifications $1.00 per Million Thereafter • $0.50 per million publishes + $0.50 per million mobile push deliveries • When you broadcast with SNS Topics, your effective price can be lower
  • 18. Amazon SNS Mobile Push Quick Review: • Cross-platform push to Apple, Google and Amazon • 1m free per month, and $1.00 per million thereafter • Seamless scalability with durable, reliable deliveries • Easy token management For More Information: • SNS Detail Page and Docs: http://amzn.to/179ee7r • Getting Started + Sample Apps: http://amzn.to/15rs1DV • Email: aws-sns-mobile-push@amazon.com Any Questions?

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