Agile Development @ REA GroupRichard	  Durnall	  Head of IT Delivery,Agile DevelopmentREA GroupTwitter: @rdurnall
A bit about us•  Picture	  of	  view	  from	  my	  desk	                                             2
3
4
Learning Agile   5
Delivering Results	  New	  data	  centres	  within	  6	  months	                                                        6
Delivering Resultsrealestate.com.au	  rebuilt	  and	  launched	  in	  10	  months	  
Leadership, talent & structure             8
Continuous Design   9
Distributed Agile                    helped	  by	  
Continuous Delivery             helped	  by	  
Hack Days            helped	  by	  
Delivering Results13
The software-defined datacenter….		    	- All repeated tasks fully automated.	    		    	- All configuration in source contr...
Star Deploy                      Star Deploy•  Build Pipelines•  Push-Button Deployment                         REA Apps• ...
LoB Team(s)Business Systems   Agent Platform                   LoB Team(s)                                                ...
Production                           Environment                                1                            Production   ...
Delivery Model
AWS Customer Appreciation          Day
REA Sydney Customer Appreciation Day
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REA Sydney Customer Appreciation Day

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REA session for the Australia Customer Appreciation Day, November 13, 2012

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  • Today - markets, brands, financials, growth profileHistorystartup, listing > bankruptearly growth > leadershipinternationalisation > defocused/stagnation2008: leadership change2009: rebuilding a healthy core. Key: TW (Agile, XD), LM (platform), HW (reliable ops); core group of key staff (~25), lots of sweat and commitment from all staff, lots of contractors.Mid 2010: people (Delivery).Current focus:broadening the value proposition > market maker, not just market participant.optimising operational performance > global operating model.Financial performance
  • STARTING POINT (2009)Monolithic organisation, thinking internally and moving cautiously Few leaders, low benchstrength, poor employment brandCentralised, plan-do decisionsWaterfall development, ad hoc operationsCluttered design, low delivery outputUnreliable infrastructure, catastrophic riskPoor business systems, lots of manual processes
  • Focused objectives:Delivery a brand new site with a modern experience, new products, new platformQuickly make tactical site improvements.Stabliise our intrastructureDecided (1) couldn’t be done in-house. Lots of debate internally and with TW. Deal with LM.(2) Became the cataylst for Agile. TW engaged as coach, Agile Adoption Group initiated. Would be disbanded less than a year later after massive success in moving quickly to agile development.(3) Turned into a focused DC rebuild. Too early/risky for wholesale move to cloud – discussed and deferred.
  • Not long after launch, EVP rose significantly. We were seen as a company that could move quickly, was serious about agile, and looking for talented people to create experiences and solve interesting problems that would be appreciated by millions.Leadership, talent build, restructure teams along business domains (vs technologies) to attack multiple opportunities in parallel, and build domain knowledge so teams could participate more fully in the design of the product, not just execution.
  • InceptionBusiness mapping, groupsketching.Most potent of all – unlocks the potential for design-level thinking, helping the team uncover needs before moving into potential solutions.
  • Continuous delivery
  • Register. Opportunity to guide customer-focused thinking, without telling. What unmet customer need are we solving?Hacking. Get your product or business or design personnel to participate in teams.Showcase and vote. Watch your team start to vote up hack entries that are most likely to have the biggest customer impacts, rather than just the coolest tech stuff.
  • REA Sydney Customer Appreciation Day

    1. 1. Agile Development @ REA GroupRichard  Durnall  Head of IT Delivery,Agile DevelopmentREA GroupTwitter: @rdurnall
    2. 2. A bit about us•  Picture  of  view  from  my  desk   2
    3. 3. 3
    4. 4. 4
    5. 5. Learning Agile 5
    6. 6. Delivering Results  New  data  centres  within  6  months   6
    7. 7. Delivering Resultsrealestate.com.au  rebuilt  and  launched  in  10  months  
    8. 8. Leadership, talent & structure 8
    9. 9. Continuous Design 9
    10. 10. Distributed Agile helped  by  
    11. 11. Continuous Delivery helped  by  
    12. 12. Hack Days helped  by  
    13. 13. Delivering Results13
    14. 14. The software-defined datacenter…. - All repeated tasks fully automated. - All configuration in source control. Goal: Build a new REA datacenter from scratch and deployall apps at the push of a button.
    15. 15. Star Deploy Star Deploy•  Build Pipelines•  Push-Button Deployment REA Apps•  Build Pipelines•  Push-Button Deployment REA Platform Image REA Platform Image VMWare•  Automated…. •  Creation •  Monitoring Amazon Web Services •  Destruction Physical Tin
    16. 16. LoB Team(s)Business Systems Agent Platform LoB Team(s) LoB Team(s) Services Team
    17. 17. Production Environment 1 Production Environment 2Amazon Web Staging Services Environment Consumers Amazon Web Services
    18. 18. Delivery Model
    19. 19. AWS Customer Appreciation Day

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