Next Generation Enterprise Cloud StorageJeff PuttBusiness Development Manager
What is AWS?: AWS PlatformAWS CONFIDENTIAL
Common Data Storage Challenges         !         Data growth spiraling out of control         !         Traditional techno...
Traditional: On-Premise Solutions      Primary      Primary File     Archival   Disk Based         Tape         Replicated...
What if you could……..         !   Go global with a few key strokes?   !   Consolidate Gold Copy, Backup, DR,              ...
Storage Services                                                                        Amazon S3       Scalable and Durab...
Amazon S3 offers a way to……         !   Confidently rethink storage strategy:                   !       Architecture      ...
What is Amazon S3?                                  Simple Storage Service: Storage for the Internet                   !  ...
Amazon S3 standard storage is…         !   Designed to provide 99.999999999% durability and             99.99% availabilit...
Reduced Redundancy Storage (RRS)        RRS is a highly available, infinitely scalable & low cost online storage option wi...
Scalable - Fast – Proven – Accepted                                                                                       ...
Secure         !   Identity and Access Management (IAM)                   •  Create and manage multiple users under a sing...
Secure         !   Encryption                   •  Amazon S3 Encryption Client                          •  Encrypt your da...
Simple         !   No management         !   No backup         !   Eliminate Rack & Stack         !   No snapshots        ...
Inexpensive         !   Pricing Options:                   !   Standard Storage                   !   RRS         !   21 p...
Amazon Glacier         !   Amazon Glacier is a low-cost, secure, and simple easy-to-use data             archiving storage...
Amazon Storage Tiers (S3   RRS   Glacier)AWS CONFIDENTIAL
AWS Storage Gateway                                                                Cached Volume Support                  ...
AWS Storage Gateway!    AWS Storage Gateway service integrates on-prem IT environments with S3!    Utilizes a virtual appl...
AWS Import/Export         !   Accelerates moving of large amounts of data into and out of Amazon S3,             EBS or Gl...
Direct Connect                    !   Dedicated network connection                        from customer premise to AWS    ...
S3 & Glacier - Designed to work with other AWS Services                          Managed DBs                              ...
AWS Partner Ecosystem/SolutionsAWS CONFIDENTIAL
Storage Basics - Cloud Storage: SDK or Plug & Play?      SDK: Application Developers can                           Plug & ...
Cloud Storage Use-Cases               for the EnterpriseAWS CONFIDENTIAL
Next Generation Cloud Storage  Customer                                                                                   ...
Traditional: On-Premise Solutions    Primary           Primary File      Archival      Disk Based         Tape            ...
Next Generation Enterprise Storage                                       Use Case: Thin SAN Storage with AWS Gateway Cache...
Next Generation Enterprise Storage                                                    Use Case: Thin NAS Storage with S3  ...
Next Generation Enterprise Storage                         Use Case: Thin NAS Storage (cont.)                          NAS...
Next Generation Enterprise Storage                                                     Use Case: File Archive with S3     ...
Next Generation Enterprise Storage                                                        Use Case: Email Archive with S3 ...
Next Generation Enterprise Storage                                                       Use Case: Tapeless Cloud Backup  ...
Amazon S3 + AWS Ecosystem = Business Value                                      EC2                                       ...
Benefits of AWS Storage                   Financial                    !   Significant reduction in capital investments   ...
For more information              about S3, visit….              http://aws.amazon.com/S3/              http://aws.amazon....
AWS Customer Appreciation          Day
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Next Generation of Storage Sydney Customer Appreciation Day

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Jeff Putt's session for the Australia Customer Appreciation Day, November 13, 2012

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Next Generation of Storage Sydney Customer Appreciation Day

  1. 1. Next Generation Enterprise Cloud StorageJeff PuttBusiness Development Manager
  2. 2. What is AWS?: AWS PlatformAWS CONFIDENTIAL
  3. 3. Common Data Storage Challenges !   Data growth spiraling out of control !   Traditional technologies and processes don’t scale !   Try to accurately predict storage needs !   Offsite / Secondary data centers are expensive !   SAN systems are very expensive !   NAS systems are expensive !   Archive HW + SW is expensive !   Backup HW + SW is expensive !   Tape is unreliable and cumbersome !   Multi-site collaboration is often challenging !   IT response times can hinder the pace of innovationAWS CONFIDENTIAL
  4. 4. Traditional: On-Premise Solutions Primary Primary File Archival Disk Based Tape Replicated Offsite Block Storage Storage Backup Infrastructure & Storage for Locations Storage Storage Management Disaster Geo- Recovery ResilienceAWS CONFIDENTIAL
  5. 5. What if you could…….. !   Go global with a few key strokes? !   Consolidate Gold Copy, Backup, DR, and Archive? !   Go active in a few clicks? !   Slash your DR budget by 50%? !   Eliminate capacity planning? !   Eliminate the need for tech refresh? !   Eliminate provisioning for peak demand? !   Eliminate 30%+ of your storage footprint? !   Eliminate the need for secondary sites? !   Eliminate tape?AWS CONFIDENTIAL
  6. 6. Storage Services Amazon S3 Scalable and Durable Redundant, High-Scale Object Store High Performance Cloud Storage Amazon Glacier Deployment & Administration Low-cost archive storage in the cloud App Services Amazon Elastic Block Store Compute Storage Database Persistent block storage for EC2 Networking AWS Storage Gateway Corporate File Sharing and Seamless backup of AWS Global Infrastructure enterprise data to S3AWS CONFIDENTIAL
  7. 7. Amazon S3 offers a way to…… !   Confidently rethink storage strategy: !   Architecture !   Capacity Planning !   Provisioning !   Operations !   Consumption !   Run rate !   ROI !   Risk EU West Region South America Region APAC Region Japan Region (IRE) (Sao Paulo) (Singapore) (Tokyo) US West Region US West Region US GovCloud Region US East Region (N. CA) (Portland) (Portland) (N. VA)AWS CONFIDENTIAL
  8. 8. What is Amazon S3? Simple Storage Service: Storage for the Internet !   Scalable !   Inexpensive !   Reliable !   Simple !   FastAWS CONFIDENTIAL
  9. 9. Amazon S3 standard storage is… !   Designed to provide 99.999999999% durability and 99.99% availability of objects over a given year. !   If you put 10,000 Objects in S3 you can expect to lose 1 object every 10,000,000 yearsAWS CONFIDENTIAL
  10. 10. Reduced Redundancy Storage (RRS) RRS is a highly available, infinitely scalable & low cost online storage option within Amazon S3 !   Reduces costs by storing non-critical, reproducible data at lower levels of redundancy !   Provides a highly available solution for distributing or sharing content durably stored elsewhere or other processed data that can be easily reproduced !   Stores objects on multiple devices across multiple facilities, but does not replicate objects as many times as standard Amazon S3 storage !   Provides 99.99% durability of objects over a given yearAWS CONFIDENTIAL
  11. 11. Scalable - Fast – Proven – Accepted 1 Trillion+ Peak Requests: 650,000+ per second 762 Billion 192% Growth in 2011 Total Number of Objects Stored in Amazon S3 262 Billion 102 Billion 14 Billion 40 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012AWS CONFIDENTIAL
  12. 12. Secure !   Identity and Access Management (IAM) •  Create and manage multiple users under a single AWS account •  Grant IAM users fine-grained control to your Amazon S3 bucket or objects !   Access Control Lists (ACLs) •  Use ACLs to selectively add (grant) certain permissions on individual objects !   Bucket Policies •  Add or deny permissions at the bucket level across some or all of the objects within a single bucket !   Query String Authentication •  Share Amazon S3 objects through URLs that are valid for a predefined expiration timeAWS CONFIDENTIAL
  13. 13. Secure !   Encryption •  Amazon S3 Encryption Client •  Encrypt your data before uploading to Amazon S3 •  Customer manages encryption keys •  SSL •  Server Side Encryption •  AWS manages the keys with SSE !   Logging •  Capture all requests made against a bucket or the objects within the bucket •  These logs can be used for auditing purposesAWS CONFIDENTIAL
  14. 14. Simple !   No management !   No backup !   Eliminate Rack & Stack !   No snapshots !   No provisioning !   FOCUS ON THE BUSINESS NOT THE TECHNOLOGY •  Speed business innovationAWS CONFIDENTIAL
  15. 15. Inexpensive !   Pricing Options: !   Standard Storage !   RRS !   21 price reductions to date !   Amazon S3 passes on AWS savings to the customerAWS CONFIDENTIAL
  16. 16. Amazon Glacier !   Amazon Glacier is a low-cost, secure, and simple easy-to-use data archiving storage service !   Amazon Glacier makes it easy to safely retain data for months, years or decades, it is designed to provide the same 99.999999999% durability over a given year as Amazon S3 !   It is designed for use with other Amazon Web Services (E.g. Easily move your data from Glacier to EC2 or EMR within an AZ at no data transfer charge)AWS CONFIDENTIAL
  17. 17. Amazon Storage Tiers (S3 RRS Glacier)AWS CONFIDENTIAL
  18. 18. AWS Storage Gateway Cached Volume Support Key Use Case Corporate File Backup Sharing ! iSCSI interface compatible with traditional backup !  Cacheable data like applications (Netbackup, departmental file Tivoli, Backup Exec, etc.) shares, home directories !  Store backups in Amazon !  Store files in Amazon S3, S3, keep recent backups while keeping recently on-prem accessed data on-prem AWS CONFIDENTIAL
  19. 19. AWS Storage Gateway!  AWS Storage Gateway service integrates on-prem IT environments with S3!  Utilizes a virtual appliance that sits in your DC and exposes a compatible iSCSI interface!  Provides two configurations: !  Store your primary data in S3 and keep frequently accessed data locally !  Store your primary data on-prem, and asynchronously upload backups to S3!  Provides an attractive alternative to the traditional choice of maintaining and scaling costly storage hardware on-premises!  Enables you to seamlessly store your corporate file shares on Amazon S3, while keeping a copy of your frequently accessed files on-premises!  Enables your existing on-premises backup applications to store primary backups on Amazon S3’s scalable, reliable, secure, and cost-effective storage service!  Encrypts and compresses all data on upload, download, and at rest in Amazon S3 AWS CONFIDENTIAL
  20. 20. AWS Import/Export !   Accelerates moving of large amounts of data into and out of Amazon S3, EBS or Glacier !   Transfers your data directly onto and off of storage devices !   Uses Amazon’s internal high speed networkAWS CONFIDENTIAL
  21. 21. Direct Connect !   Dedicated network connection from customer premise to AWS !   Consistent Network Performance !   10Gb or 1Gb connectivity options !   Large Data Sets, Real-time Data feeds, Hybrid Environments !   Facilitated through Direct Direct Connect Connect Partners
  22. 22. S3 & Glacier - Designed to work with other AWS Services Managed DBs Amazon Delivery DynamoDB Amazon Direct CloudFront Access AWS Direct Workflow Connect Amazon Analytics SWF Amazon Elastic Discovery MapReduce (OR) Amazon AWS Storage Gateway Cloudsearch Amazon EC2 Amazon EBS Amazon VPC DR, Archive, Backup and Glacier ComputeAWS CONFIDENTIAL
  23. 23. AWS Partner Ecosystem/SolutionsAWS CONFIDENTIAL
  24. 24. Storage Basics - Cloud Storage: SDK or Plug & Play? SDK: Application Developers can Plug & Play: IT can bridge on- leverage the S3 SDK for custom premises environments with familiar application integration storage interfaces and methodologies via Cloud Storage Gateways Internet Web Services API HTTP(S) S3 S3 Glacier AWS Storage GatewayAWS CONFIDENTIAL
  25. 25. Cloud Storage Use-Cases for the EnterpriseAWS CONFIDENTIAL
  26. 26. Next Generation Cloud Storage Customer Storage Data Use Cases Center Disaster Block File Archive Backup Recovery Gateway Appliance/ AWS Storage Gateway Internet Web AWS Direct Services API Connect HTTP(S) AWS Cloud S3 GlacierAWS CONFIDENTIAL
  27. 27. Traditional: On-Premise Solutions Primary Primary File Archival Disk Based Tape Replicated Offsite Block Storage Storage Backup Infrastructure & Storage for Locations Storage Storage Management Disaster Geo- Recovery Resilience Next Generation: Gateway & Cloud Storage Reduce Reduce Eliminate Eliminate Eliminate Recover in Eliminate SAN NAS Architecture Backup Tape Cloud or Secondary Footprint Footprint Hardware & Hardware & any Data Data Software Software Center Centers Reduce Complexity. Reduce Cost.AWS CONFIDENTIAL
  28. 28. Next Generation Enterprise Storage Use Case: Thin SAN Storage with AWS Gateway Cached Volumes !  Benefits •  Massive SAN footprint reduction •  Simplify SAN storage §  Fast, online restores + tape elimination •  Lower costs with data reduction §  Integrated disaster recovery - Deduplication §  Low cost file server storage - Compression •  Enterprise grade security •  Reduce DR cost by 50% •  Never migrate again! SAN GWAWS CONFIDENTIAL
  29. 29. Next Generation Enterprise Storage Use Case: Thin NAS Storage with S3 !  Benefits §  Massively Scalable NAS Storage §  Eliminate Backup Software for files §  Eliminate Archive Software for files §  Eliminate 30% of NAS storage footprint §  Combine Production + Archive + Backup + DR §  Global File Namespace §  Centralize Capacity §  Never run out of capacity §  Never under provision capacity! NAS GWAWS CONFIDENTIAL
  30. 30. Next Generation Enterprise Storage Use Case: Thin NAS Storage (cont.) NAS GW NAS GWAWS CONFIDENTIAL
  31. 31. Next Generation Enterprise Storage Use Case: File Archive with S3 !   Benefits §  Significant capital savings §  Reduce backup times by 80% §  Eliminate NAS upgrades §  Reduced replication = bandwidth savings §  Reduce NAS capacity up to 80% §  Significantly scale existing systems §  Never under provision = reduced risk §  Never run out of capacityAWS CONFIDENTIAL
  32. 32. Next Generation Enterprise Storage Use Case: Email Archive with S3 !   Benefits §  Significant capital savings §  Reduce backup times by 80% §  Eliminate email quotas §  E-Discovery / Compliance Features §  Reduce Storage upgrades §  Search §  Increase mail store capacity by 80% §  Never run out of email capacity §  Keep all email online Archive GW Email Email EmailAWS CONFIDENTIAL
  33. 33. Next Generation Enterprise Storage Use Case: Tapeless Cloud Backup !  Benefits §  Secure cloud backup §  Eliminate tape §  Eliminate off-site tape storage §  Eliminate tape hardware §  Eliminate VTLs (Data Domain) §  Never run out of backup capacity §  Maintain existing BU Software + paradigms Backup GWAWS CONFIDENTIAL
  34. 34. Amazon S3 + AWS Ecosystem = Business Value EC2 Direct Connect Import / Export CloudFront Elastic Map Reduce (EMR) EU West Region South America Region APAC Region Japan Region Cloud Search (IRE) (Sao Paulo) (Singapore) (Tokyo) DynamoDB US West Region US West Region US GovCloud Region US East Region (N. CA) (Portland) (Portland) (N. VA)AWS CONFIDENTIAL
  35. 35. Benefits of AWS Storage Financial !   Significant reduction in capital investments !   Pay for only what you use: Metered Utility !   Eliminate the need to over purchase !   AWS prices continue to fall over time Operational !   Streamline and simplify data management operations !   Reduction of systems and data centers !   Focus employees on proactive and innovative tasks Business !   Never stop the business as capacity is endless !   Never slow the pace of innovation !   Turn IT into an innovation enablerAWS CONFIDENTIAL
  36. 36. For more information about S3, visit…. http://aws.amazon.com/S3/ http://aws.amazon.com/Glacier http://aws.amazon.com/StorageGatewayAWS CONFIDENTIAL
  37. 37. AWS Customer Appreciation Day

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