SEGA’s Digital Strategy with AWS

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Slides from a customer presentation at the 'Powering games with Amazon Web Services' event in London.

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SEGA’s Digital Strategy with AWS

  1. 1. SEGA & Amazon Web ServicesStuart Wright Powering Games with AWS – 24th Jan 2012
  2. 2. Scope of Review • Introduction • Building Online infrastructure and team • SEGAs Shift towards online • Shift towards EC2 • Benefits • Future projects • ConclusionStuart Wright Powering Games with AWS – 24th Jan 2012
  3. 3. Introduction • Online gaming & me • Managing infrastructure • Networking • Capacity planning • Security • Staff & costs • Expensive businessStuart Wright Powering Games with AWS – 24th Jan 2012
  4. 4. Traditional Online Infrastructure • Hardware – Networking, Servers, power, cooling, upgra des , failure replacements • Co-Lo & Geography • Managing carriers • CAPEX • Staff costs • Inflexible hardwareStuart Wright Powering Games with AWS – 24th Jan 2012
  5. 5. SEGAs shift towards online • Changes in gaming • Changes in game design • Revenue models • Stats & analyticsStuart Wright Powering Games with AWS – 24th Jan 2012
  6. 6. Amazon AWS • Rethink - change the way view technology • Removing the guesswork • Dev / beta / live • Concurrent usage – day, year, event • Upgrades and game evolutionStuart Wright Powering Games with AWS – 24th Jan 2012
  7. 7. EC2 Benefits • EC2 low barriers to entry • Location of game environments • capacity on demand • auto scaling environments • scaling up to meet demand • scaling down - conserve money • Game or web server spikes • Spinning up duplicate environments • Usual tech – Windows, Linux , load balancersStuart Wright Powering Games with AWS – 24th Jan 2012
  8. 8. Future Projects • CDN - video content, game patches • CloudFront- pricing by bandwidth, on demand • Private R&D environments - white listed • Experimental server farms for rendering • Live video streamingStuart Wright Powering Games with AWS – 24th Jan 2012
  9. 9. Conclusion • Reduced server costs by 50%+ • More agility for test and live environments • AWS - expanding portfolio of services • Easy integration with third-party architectures EC2/Hadoop/RDS stats logging infrastructure • Identity and Access Management makes it easy to give staff limited accessStuart Wright Powering Games with AWS – 24th Jan 2012

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