@
•  Founded in 1903
•  Over 30 newspaper and magazine publications
(SCMP, Comopolitan, Bazaar, Elle, HK Magazine)

•  Recru...
Global

SCMP content serves audiences all around
the round with HK, US, China with the
highest pv

Jack Ma Effect
Traffic s...
Why Cloud?
•  Opex vs Capex
•  Scalability
•  Speed to Market
•  Global Delivery
•  Innovation
Guess No More
Actual Demand

Customer
Dissatisfaction

Self
Hosting

Predicted
Demand

Waste

Rigid

Source: AWS ReInvent ...
Why
•  Product Readiness & Maturity
•  Price Transparency
•  Reference Client
What’s on AWS?
Internal

External
Today

AWS Adoption
CloudWatch

VPC

S3

ELB

EC2 AMI

CloudFront

IAM

VPN Gateway

RDS

Tomorrow
ElastiCache

SES

Elast...
Our AWS Use Cases
DEV & POC

Performance
Testing & QA

On Premise
Integration

Delivery
Network

New Apps

On Premise
Enha...
Case Study"

URL Shortener
•  Critical Success Factors: Scalability, Speed to Market,
and Performance
•  Products: EC2, RD...
Elas%c	
  Load	
  Balancer	
  
sc.mp

Web	
  App	
  
Server	
  

Web	
  App	
  
Server	
  

Web	
  App	
  
Server	
  

Web...
Change Management and
Return On Investment
• 
• 
• 
• 
• 

Mental and Physical Learning Curve
ROI -> P&L -> Business case
...
Tips and Tricks
•  Understand your benefits – make a strong case
•  Is ok to let go – Business continuity over false
sense ...
Next Steps
•  Continual Adoption and Cultural Shift
•  Innovative Use Case
•  AWS SaaS
Q&A
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Scmp aws digitalmedia_2013

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Transcript of "Scmp aws digitalmedia_2013"

  1. 1. @
  2. 2. •  Founded in 1903 •  Over 30 newspaper and magazine publications (SCMP, Comopolitan, Bazaar, Elle, HK Magazine) •  Recruitment services platforms (Classified Post, Jiu Jik, Education Post)
  3. 3. Global SCMP content serves audiences all around the round with HK, US, China with the highest pv Jack Ma Effect Traffic spiked over the controversial Jack Ma story on SCMPChinese
  4. 4. Why Cloud? •  Opex vs Capex •  Scalability •  Speed to Market •  Global Delivery •  Innovation
  5. 5. Guess No More Actual Demand Customer Dissatisfaction Self Hosting Predicted Demand Waste Rigid Source: AWS ReInvent 2013
  6. 6. Why •  Product Readiness & Maturity •  Price Transparency •  Reference Client
  7. 7. What’s on AWS? Internal External
  8. 8. Today AWS Adoption CloudWatch VPC S3 ELB EC2 AMI CloudFront IAM VPN Gateway RDS Tomorrow ElastiCache SES Elastic Beanstalk OpsWorks Storage Gateway
  9. 9. Our AWS Use Cases DEV & POC Performance Testing & QA On Premise Integration Delivery Network New Apps On Premise Enhancement Scalability Deployment Automation
  10. 10. Case Study" URL Shortener •  Critical Success Factors: Scalability, Speed to Market, and Performance •  Products: EC2, RDS, AMI, ELB •  Lifecycle: Secure domain (3 months), implement and test and deploy (3 weeks)
  11. 11. Elas%c  Load  Balancer   sc.mp Web  App   Server   Web  App   Server   Web  App   Server   Web  App   Server   EC2  Instance   EC2  Instance   EC2  Instance   EC2  Instance   Security Group Auto scaling Group Security Group Availability Zone #1 Security Group Availability Zone #2
  12. 12. Change Management and Return On Investment •  •  •  •  •  Mental and Physical Learning Curve ROI -> P&L -> Business case Capital Expenditure Market Opportunity Cost Resource Allocation
  13. 13. Tips and Tricks •  Understand your benefits – make a strong case •  Is ok to let go – Business continuity over false sense of security •  Reach out frequent and early •  Experiment and innovate
  14. 14. Next Steps •  Continual Adoption and Cultural Shift •  Innovative Use Case •  AWS SaaS
  15. 15. Q&A

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