Scmp aws digitalmedia_2013

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  • 1. @
  • 2. •  Founded in 1903 •  Over 30 newspaper and magazine publications (SCMP, Comopolitan, Bazaar, Elle, HK Magazine) •  Recruitment services platforms (Classified Post, Jiu Jik, Education Post)
  • 3. Global SCMP content serves audiences all around the round with HK, US, China with the highest pv Jack Ma Effect Traffic spiked over the controversial Jack Ma story on SCMPChinese
  • 4. Why Cloud? •  Opex vs Capex •  Scalability •  Speed to Market •  Global Delivery •  Innovation
  • 5. Guess No More Actual Demand Customer Dissatisfaction Self Hosting Predicted Demand Waste Rigid Source: AWS ReInvent 2013
  • 6. Why •  Product Readiness & Maturity •  Price Transparency •  Reference Client
  • 7. What’s on AWS? Internal External
  • 8. Today AWS Adoption CloudWatch VPC S3 ELB EC2 AMI CloudFront IAM VPN Gateway RDS Tomorrow ElastiCache SES Elastic Beanstalk OpsWorks Storage Gateway
  • 9. Our AWS Use Cases DEV & POC Performance Testing & QA On Premise Integration Delivery Network New Apps On Premise Enhancement Scalability Deployment Automation
  • 10. Case Study" URL Shortener •  Critical Success Factors: Scalability, Speed to Market, and Performance •  Products: EC2, RDS, AMI, ELB •  Lifecycle: Secure domain (3 months), implement and test and deploy (3 weeks)
  • 11. Elas%c  Load  Balancer   sc.mp Web  App   Server   Web  App   Server   Web  App   Server   Web  App   Server   EC2  Instance   EC2  Instance   EC2  Instance   EC2  Instance   Security Group Auto scaling Group Security Group Availability Zone #1 Security Group Availability Zone #2
  • 12. Change Management and Return On Investment •  •  •  •  •  Mental and Physical Learning Curve ROI -> P&L -> Business case Capital Expenditure Market Opportunity Cost Resource Allocation
  • 13. Tips and Tricks •  Understand your benefits – make a strong case •  Is ok to let go – Business continuity over false sense of security •  Reach out frequent and early •  Experiment and innovate
  • 14. Next Steps •  Continual Adoption and Cultural Shift •  Innovative Use Case •  AWS SaaS
  • 15. Q&A