Running a Campaign in the Cloud

906 views

Published on

Interactive Agencies: Running a Campaign in the Cloud.

An introduction to delivering and evaluating campaigns on the Amazon cloud platform with Amazon S3, EC2 and Elastic MapReduce, all while maintaining focus on the campaign design.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
906
On SlideShare
0
From Embeds
0
Number of Embeds
136
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Running a Campaign in the Cloud

    1. 1. AGENDA July 5th, 2011Running a Campaign in the CloudDeliverin g High Performance ContentM anaging Media TranscodingNetworking + beer
    2. 2. Running a Campaignin the Cloud
    3. 3. DesignDeliverEvaluate
    4. 4. Design A t scaleDeliver Low cost TimelyEvaluate
    5. 5. Focus on design
    6. 6. Deliver
    7. 7. Availability
    8. 8. ScaleWhen you need it.
    9. 9. No CapEx
    10. 10. Undifferentiated heavy lifting
    11. 11. ImagesStylesheets Streaming content Assets Video Javascript
    12. 12. Templates ImagesStylesheets Streaming content Webpages Assets Blog posts Video Javascript PDFs
    13. 13. High High availabilityredundancy Amazon S3 High durability
    14. 14. 99.999999999%
    15. 15. Perfect for asset hosting
    16. 16. Perfect for website hosting
    17. 17. S3 Websites
    18. 18. aws.amazon.com/console
    19. 19. Make everything public
    20. 20. index.html Texthttp://mza.s3.amazon.com/site/index.html
    21. 21. https://mza.s3.amazon.com/site/index.html
    22. 22. https://mza.s3.amazon.com/site/index.html
    23. 23. High scale
    24. 24. Low cost
    25. 25. No servers to provision
    26. 26. No servers to configure
    27. 27. No servers to maintain
    28. 28. Email
    29. 29. Simple Email Service
    30. 30. Deliverability
    31. 31. $0.10per thousand
    32. 32. Migration
    33. 33. Evaluate
    34. 34. Traffic logs
    35. 35. Social impact
    36. 36. Click through
    37. 37. Sentiment
    38. 38. Advertising
    39. 39. Analytics
    40. 40. Small
    41. 41. BIG
    42. 42. Value
    43. 43. ElasticMapReduce
    44. 44. Hadoop + HDFS
    45. 45. Optimised and automated
    46. 46. From data to insight
    47. 47. Design Deliver Evaluate
    48. 48. Focus
    49. 49. End of Part 1
    50. 50. Any questions?
    51. 51. AGENDA July 5th, 2011Running a Campaign in the CloudDeliverin g High Performance ContentM anaging Media TranscodingNetworking + beer
    52. 52. Thank you!
    53. 53. matthew@amazon.com @mza O N T W I T T E R

    ×