AWS Customer Presentation: EyeEm.com - Berlin Summit 2012
Ready for Growth:A scalable cloud architecture Ramzi Rizk @ramz EyeEm.com
We are revolutionizing EyeEmthe way we discoverpeople, topics and • Started in February 2011 in Berlinlocations through the • Launched in August 2011photos we take. • Cross-platform service: iOS, Android, WP7, Web
Premature Optimization• Awesome• The root of all evil (Knuth)• Borne out of resource limitations – Speed, Knowledge, Cost• Unknown unknowns• 1 Man. 1 Codebase. No Time.
Scaling Pains• Startup growth is annoyingly jumpy• Scaling Up and then Out• Some resource is always screaming• It could always be faster