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AWS Customer Presentation - Podango
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AWS Customer Presentation - Podango

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JT Zemp, CTO of Podango presents at the AWS Start-Up Event - Salt Lake City.

JT Zemp, CTO of Podango presents at the AWS Start-Up Event - Salt Lake City.

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  • 1. Podango on AWS
    • Architecture for Rich Media Application Platform to achieve Deep Brand Engagement
    • in a Web 2.0 world
  • 2.
    • Deep Brand Engagement
    • Show producers need to cater to their audiences where they are, in the way that they are accustomed to–not in a walled garden, or a destination site.
    • Rich Media Application Platform (RMAP)
  • 3. Deep Brand Engagement
    • Uniting brands, show producers, and audiences to create engagement and interaction around brands.
    • Dixie and MommyCast Survey says: MommyCast listeners 70% more likely to buy Dixie paper products
    • What does that mean for the technology? Distributed, audience-centric, loosely coupled
  • 4. DBE Map
  • 5. RMAP
    • RMAP = lots of media files
    • Lots of storage capacity and ability to grow
    • CPU time for transcoding, media assembly (ad/sponsorship and component stitching)
    • Traffic patterns are ‘spikey’
  • 6. Technology Map
  • 7. Media Processing
    • RSS ingestion
      • Pull media producers’ feeds & create episodes
    • Media transcoding and stitching
      • listen on SQS queue for jobs, pull originals off S3, process and pushed finished files to S3
  • 8. Content Publishing
    • ~16 Download Server EC2 instances
      • Proxy requests for S3
      • Can failover to CDN or S3 directly (bypassing proxy)
    • 3 HTTP load balancer instances
    • ~17 HTTP application server instances
      • HTML
      • RSS
    • 2 Image application server instances
  • 9. ROI - ROFL
    • Colo solution (Competitors)
      • Start: $100k+, 3-4 FTE management, ~$10k/mo
      • Now: 2-3 FTE, ~$100k/mo
    • AWS solution (smooth scaling)
      • Start: $0 setup, 1.5 FTE management, ~$1k/mo
      • Now: 1.5 FTE management
  • 10. Extensions into Business
    • AWS-inspired business practices
      • Distributed offices
      • On-demand staff augmentation
      • Low-risk, high quality communication
      • Flexible and fast, nimble and nascent
  • 11. Contact Info JT Zemp CTO www.podango.com [email_address] twitter.com/jt zemp