AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels

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  • 1. Dr. Werner Vogels @werner CTO, Amazon.com
  • 2. Our largest AWS Summit series, ever. Over 36,000 people registered MumbaiDelhi Bangalore
  • 3. Seven years young Amazon S3 launched: March 14th 2006
  • 4. 30+ services spanning compute, storage, database and application management
  • 5. 100,000s of customers, across 190 countries.
  • 6. Here and abroad
  • 7. A wide range of technologies
  • 8. Consulting Partners Technology Partners
  • 9. India Partner Ecosystem
  • 10. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53%
  • 11. 34 Price Reductions Since 2006 Ecosystem Global Footprint New Features New Services Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  • 12. Customer Infrastructure Audits: Saves money Improves availability Closes security gaps Increases performance Recent Performance: 329,000 recommendations $22M in annualized savings AWS Trusted Advisor
  • 13. Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Amazon ElastiCache VPC Virtual Networking VPC Dedicated Instances SMS Text Notification Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling EC2 Reserved Instances Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace VM Export Multiple IPs in VPC Provisioned IOPS Oracle Data Pump New APAC Region - Sydney AWS Data Pipeline AWS Pace of Innovation
  • 14. 14 18 21 19 20 January February March April May Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. 92 New Service Announcements and Updates so far in 2013 Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS-Optimized Support for Additional Instance Types Including: Amazon Redshift and EC2 High Storage instances in US West (Oregon) Lower request pricing for S3EC2 tags console page Price reduction for Windows On-Demand EC2 instances AWS Elastic Beanstalk supports VPC and IAM Roles Secondary Indices for DynamoDB Global Certification Program Including: New Edge Location in Seoul, KoreaGA of Node.js SDK4000 IOPS per EBS volumeAWS Direct Connect in Seattle OpsWorks launches CloudWatch metrics and ELB support Parallel scan and lower cost reads for DynamoDB 7 new features for Elastic Transcoder AWS Pace of Innovation
  • 15. Amazon S3: Over 2 Trillion Total Objects 1.1M peak requests/sec
  • 16. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 5/22/2010 7/24/2010 9/25/2010 11/27/2010 1/29/2011 4/2/2011 6/4/2011 8/6/2011 10/8/2011 12/10/2011 2/11/2012 4/14/2012 6/16/2012 8/18/2012 10/20/2012 12/22/2012 2/23/2013 Amazon Elastic MapReduce: Clusters launched by customers 5.5 M clusters launched since May 2010
  • 17. Amazon RedshiftAmazon DynamoDB Amazon Glacier
  • 18. Amazon DynamoDB Transforming architectures
  • 19. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  • 20. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ Jeff Bezos, Letter to Shareholders, 2012 ”
  • 21. Transformation: What drives it? Who is doing it? What is next?
  • 22. Transformation: What drives it? Who is doing it? What is next?
  • 23. Economic drivers Abundance of products Intensifying competition Growing consumer power Reduced customer loyalty Limited capital Q $ D S
  • 24. Uncertainty
  • 25. Addressing Uncertainty Acquire resources on demand Release resources when no longer needed Pay for what you use Leverage other’s core competencies Turn fixed cost into variable
  • 26. The benefits of cloud computing.
  • 27. 1. Trade Capital Expense for Variable Expense $0 to get started Pay as you go Saved $34M on SmartHub app Overall cost benefit of 30-40% Saved $1M in initial Capital Expense
  • 28. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M
  • 29. 3. You Don’t Need to Guess Capacity Self Hosting Waste Actual demand Predicted Demand Rigid Actual demand Elastic
  • 30. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  • 31. 39% 61% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Typical Weekly Traffic to Amazon.com
  • 32. November Traffic for Amazon.com
  • 33. November Traffic for Amazon.com 76% 24%
  • 34. November 10th, 2010 October 31, 2011
  • 35. November Traffic for Amazon.com
  • 36. Old World: Infrastructure in Weeks 4. Dramatically Increase Speed And Agility AWS: Infrastructure in Minutes # of Instances 1,000 Instance Type M3 X-Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole
  • 37. Increase Innovation When The Cost of Failure Approaches Zero Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation
  • 38. 5. Stop Spending Money on Undifferentiated Heavy Lifting so you don’t have to... We take care of... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor buy and install new hardware set up and configure new software build new data centers
  • 39. 6. Go Global In Minutes
  • 40. 1. Trade capital expense for variable expense 2. Lower variable expense than companies can do themselves 3. You don’t need to guess capacity 4. Dramatically improved speed and agility 5. Stop spending money on undifferentiated heavy lifting 6. Go global in minutes The Benefits of Cloud Computing
  • 41. The Foundation for 21st Century Architectures
  • 42. awsofa.info
  • 43. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce
  • 44. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  • 45. Transformation: What drives it? Who is doing it? What is next?
  • 46. Transformation: What drives it? Who is doing it? What is next?
  • 47. Every industry.
  • 48. Banking, Financial Services and Insurance
  • 49. Banking and Financial Services Extreme competition New products and instruments daily Rapid development and delivery Rapid experimentation
  • 50. Insurance Very price sensitive Highly competitive Driven by data
  • 51. Huge capacity requirements (sometimes).
  • 52. Large data volumes.
  • 53. Stringent regulatory, compliance and security requirements.
  • 54. Media & Entertainment
  • 55. 1950 1960 1970 1980 1990 2000 2010 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Print Only Including Online Millions of 2012 Dollars Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012 Source: Newspaper Association of AmericaCarpe Diem Blog
  • 56. Media and Entertainment New ways to monetize content Competitive landscape changing Highly competitive Driven by data
  • 57. Manufacturing
  • 58. Manufacturing Increasingly global Highly collaborative Significant scale and performance
  • 59. West Coast Data Center East Coast Data Center Switzerland Data Center 80ms 120ms 80ms
  • 60. CEED Collaborative Federated Environment Access Materials Data and Models from Global Partners With Governance, Controllership, and Ownership
  • 61. Hospitality
  • 62. Hospitality Rapid growth Cost conscious IT is undifferentiated heavy lifting A ‘long tail’ from B&B to boutiques
  • 63. Rapid growth and huge opportunities for online engagement.
  • 64. Focus on the customer
  • 65. Retail and E-Commerce
  • 66. Transformation: What drives it? Who is doing it? What is next?
  • 67. Transformation: What drives it? Who is doing it? What is next?
  • 68. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012