Dr. Werner Vogels
@werner
CTO, Amazon.com
Our largest AWS Summit series, ever.
Over 36,000 people registered
MumbaiDelhi
Bangalore
Seven years young
Amazon S3 launched: March 14th 2006
30+ services spanning
compute, storage,
database and
application
management
100,000s of customers,
across 190 countries.
Here
and
abroad
A wide range of technologies
Consulting Partners Technology Partners
India Partner Ecosystem
AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
Growth since Jan 1, 2013
25 categories
778 product listings
Act...
34 Price
Reductions
Since 2006
Ecosystem
Global
Footprint
New
Features
New
Services
Infrastructure
Innovation
More AWS
Usa...
Customer Infrastructure
Audits:
Saves money
Improves availability
Closes security gaps
Increases performance
Recent Perfor...
Including:
AWS Oregon Region
Elastic Beanstalk (Beta)
Amazon SES (Beta)
AWS CloudFormation
Amazon RDS for Oracle
AWS Direc...
14
18
21 19 20
January February March April May
Including:
AWS Management
Console Tablet and Mobile
Support
Elastic Transc...
Amazon S3: Over 2 Trillion
Total Objects
1.1M peak
requests/sec
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
5/22/2010
7/24/2010
9/25/2010
11/27/2010
1/29/2011
4/2/2011
...
Amazon RedshiftAmazon DynamoDB Amazon Glacier
Amazon DynamoDB
Transforming
architectures
The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue th...
The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue th...
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
Economic drivers Abundance of products
Intensifying competition
Growing consumer power
Reduced customer loyalty
Limited ca...
Uncertainty
Addressing
Uncertainty
Acquire resources on demand
Release resources when no
longer needed
Pay for what you use
Leverage o...
The benefits of cloud
computing.
1. Trade Capital Expense for Variable Expense
$0 to get started
Pay as you go
Saved $34M on
SmartHub app
Overall cost
bene...
2. Lower Variable Expense Than Companies Can Do Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Valu...
3. You Don’t Need to Guess Capacity
Self
Hosting
Waste
Actual
demand
Predicted
Demand
Rigid
Actual demand
Elastic
Typical Weekly Traffic to Amazon.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
39%
61%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical Weekly Traffic to Amazon.com
November Traffic for Amazon.com
November Traffic for Amazon.com
76%
24%
November 10th, 2010
October 31, 2011
November Traffic for Amazon.com
Old World:
Infrastructure in Weeks
4. Dramatically Increase Speed And Agility
AWS:
Infrastructure in Minutes
# of Instance...
Increase Innovation When The Cost of Failure
Approaches Zero
Old world: AWS:
Experiment infrequently
Failure is expensive
...
5. Stop Spending Money on Undifferentiated Heavy Lifting
so you don’t have
to...
We take care of...
Data Centers
Power
Coo...
6. Go Global In Minutes
1. Trade capital expense for variable expense
2. Lower variable expense than companies can do themselves
3. You don’t need...
The Foundation for
21st Century Architectures
awsofa.info
Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
Old world
Development
Experimentation
Flexibility
Years
$$$
Rigid
Availability Scarce
AWS
Minutes
$0.00
Elastic
Plentiful
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
Every industry.
Banking, Financial Services
and Insurance
Banking and Financial Services
Extreme competition
New products and instruments daily
Rapid development and delivery
Rapid...
Insurance
Very price sensitive
Highly competitive
Driven by data
Huge capacity requirements
(sometimes).
Large data volumes.
Stringent regulatory,
compliance and security
requirements.
Media & Entertainment
1950 1960 1970 1980 1990 2000 2010
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Print Only
Including
Online
Mil...
Media and Entertainment
New ways to monetize content
Competitive landscape changing
Highly competitive
Driven by data
Manufacturing
Manufacturing
Increasingly global
Highly collaborative
Significant scale and performance
West Coast
Data
Center
East Coast
Data
Center
Switzerland
Data
Center
80ms
120ms
80ms
CEED Collaborative Federated Environment
Access Materials Data and Models from Global Partners
With Governance, Controller...
Hospitality
Hospitality
Rapid growth
Cost conscious
IT is undifferentiated heavy lifting
A ‘long tail’ from B&B to boutiques
Rapid growth and huge
opportunities
for online engagement.
Focus on the customer
Retail and E-Commerce
Transformation:
What drives it?
Who is doing it?
What is next?
Transformation:
What drives it?
Who is doing it?
What is next?
The most radical and
transformative of inventions are
those that empower others to
unleash their creativity -
to pursue th...
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels
Upcoming SlideShare
Loading in...5
×

AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels

842

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
842
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

AWS Summit 2013 | India - Opening Keynote, Dr. Werner Vogels

  1. 1. Dr. Werner Vogels @werner CTO, Amazon.com
  2. 2. Our largest AWS Summit series, ever. Over 36,000 people registered MumbaiDelhi Bangalore
  3. 3. Seven years young Amazon S3 launched: March 14th 2006
  4. 4. 30+ services spanning compute, storage, database and application management
  5. 5. 100,000s of customers, across 190 countries.
  6. 6. Here and abroad
  7. 7. A wide range of technologies
  8. 8. Consulting Partners Technology Partners
  9. 9. India Partner Ecosystem
  10. 10. AWS Marketplace: Buy Software Pre-Configured to Run on AWS Growth since Jan 1, 2013 25 categories 778 product listings Active customers Usage per customer 102% 53%
  11. 11. 34 Price Reductions Since 2006 Ecosystem Global Footprint New Features New Services Infrastructure Innovation More AWS Usage More Infrastructure Economies of Scale Lower Infrastructure Costs Reduced Prices More Customers
  12. 12. Customer Infrastructure Audits: Saves money Improves availability Closes security gaps Increases performance Recent Performance: 329,000 recommendations $22M in annualized savings AWS Trusted Advisor
  13. 13. Including: AWS Oregon Region Elastic Beanstalk (Beta) Amazon SES (Beta) AWS CloudFormation Amazon RDS for Oracle AWS Direct Connect AWS GovCloud (US) Amazon ElastiCache VPC Virtual Networking VPC Dedicated Instances SMS Text Notification Including: Amazon SNS Amazon CloudFront Amazon Route 53 S3 Bucket Policies RDS Multi-AZ Support RDS Reserved Databases AWS Import/Export Including: Amazon RDS Amazon VPC Amazon EMR EC2 Auto Scaling EC2 Reserved Instances Including: 6 new Direct Connect Sites DynamoDB RDS in VPC AWS Trusted Advisor CloudFormation in VPC AWS Storage Gateway Amazon Glacier Cost Allocation Tagging CloudFront Live Streaming Amazon CloudSearch AWS Marketplace Red Hat Reserved Instances New EC2 Instance Types Multi-AZ Oracle RDS RDS SQL Server EC2 RI Marketplace VM Export Multiple IPs in VPC Provisioned IOPS Oracle Data Pump New APAC Region - Sydney AWS Data Pipeline AWS Pace of Innovation
  14. 14. 14 18 21 19 20 January February March April May Including: AWS Management Console Tablet and Mobile Support Elastic Transcoder Price reduction for Amazon EC2, global expansion of M3 Standard Instances, and reduced data transfer pricing. 92 New Service Announcements and Updates so far in 2013 Including: Amazon Redshift Available to All Customers AWS OpsWorks IAM Role and Auto Scaling Support for Amazon CloudWatch Monitoring Scripts for Linux Amazon SQS and SNS Announce Lower Prices and Expanded Free Tiers - 50% price drop for SQS Including: New Lower Pricing for Amazon EC2 Reserved Instances AWS Free Usage Tier Now Includes Amazon ElastiCache Amazon DynamoDB Reduces Prices AWS Elastic Beanstalk for Node.js Amazon RDS now supports 3TB and 30,000 Provisioned IOPS per database instance Announcing EBS-Optimized Support for Additional Instance Types Including: Amazon Redshift and EC2 High Storage instances in US West (Oregon) Lower request pricing for S3EC2 tags console page Price reduction for Windows On-Demand EC2 instances AWS Elastic Beanstalk supports VPC and IAM Roles Secondary Indices for DynamoDB Global Certification Program Including: New Edge Location in Seoul, KoreaGA of Node.js SDK4000 IOPS per EBS volumeAWS Direct Connect in Seattle OpsWorks launches CloudWatch metrics and ELB support Parallel scan and lower cost reads for DynamoDB 7 new features for Elastic Transcoder AWS Pace of Innovation
  15. 15. Amazon S3: Over 2 Trillion Total Objects 1.1M peak requests/sec
  16. 16. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 5/22/2010 7/24/2010 9/25/2010 11/27/2010 1/29/2011 4/2/2011 6/4/2011 8/6/2011 10/8/2011 12/10/2011 2/11/2012 4/14/2012 6/16/2012 8/18/2012 10/20/2012 12/22/2012 2/23/2013 Amazon Elastic MapReduce: Clusters launched by customers 5.5 M clusters launched since May 2010
  17. 17. Amazon RedshiftAmazon DynamoDB Amazon Glacier
  18. 18. Amazon DynamoDB Transforming architectures
  19. 19. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012
  20. 20. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ Jeff Bezos, Letter to Shareholders, 2012 ”
  21. 21. Transformation: What drives it? Who is doing it? What is next?
  22. 22. Transformation: What drives it? Who is doing it? What is next?
  23. 23. Economic drivers Abundance of products Intensifying competition Growing consumer power Reduced customer loyalty Limited capital Q $ D S
  24. 24. Uncertainty
  25. 25. Addressing Uncertainty Acquire resources on demand Release resources when no longer needed Pay for what you use Leverage other’s core competencies Turn fixed cost into variable
  26. 26. The benefits of cloud computing.
  27. 27. 1. Trade Capital Expense for Variable Expense $0 to get started Pay as you go Saved $34M on SmartHub app Overall cost benefit of 30-40% Saved $1M in initial Capital Expense
  28. 28. 2. Lower Variable Expense Than Companies Can Do Themselves Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 70% lower 5 year TCO per app AWS On- premises $3.01M $0.90M
  29. 29. 3. You Don’t Need to Guess Capacity Self Hosting Waste Actual demand Predicted Demand Rigid Actual demand Elastic
  30. 30. Typical Weekly Traffic to Amazon.com Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  31. 31. 39% 61% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Typical Weekly Traffic to Amazon.com
  32. 32. November Traffic for Amazon.com
  33. 33. November Traffic for Amazon.com 76% 24%
  34. 34. November 10th, 2010 October 31, 2011
  35. 35. November Traffic for Amazon.com
  36. 36. Old World: Infrastructure in Weeks 4. Dramatically Increase Speed And Agility AWS: Infrastructure in Minutes # of Instances 1,000 Instance Type M3 X-Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole
  37. 37. Increase Innovation When The Cost of Failure Approaches Zero Old world: AWS: Experiment infrequently Failure is expensive Less innovation Near $0 Experiment often Fail quickly at a low cost More innovation
  38. 38. 5. Stop Spending Money on Undifferentiated Heavy Lifting so you don’t have to... We take care of... Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor buy and install new hardware set up and configure new software build new data centers
  39. 39. 6. Go Global In Minutes
  40. 40. 1. Trade capital expense for variable expense 2. Lower variable expense than companies can do themselves 3. You don’t need to guess capacity 4. Dramatically improved speed and agility 5. Stop spending money on undifferentiated heavy lifting 6. Go global in minutes The Benefits of Cloud Computing
  41. 41. The Foundation for 21st Century Architectures
  42. 42. awsofa.info
  43. 43. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce
  44. 44. Old world Development Experimentation Flexibility Years $$$ Rigid Availability Scarce AWS Minutes $0.00 Elastic Plentiful
  45. 45. Transformation: What drives it? Who is doing it? What is next?
  46. 46. Transformation: What drives it? Who is doing it? What is next?
  47. 47. Every industry.
  48. 48. Banking, Financial Services and Insurance
  49. 49. Banking and Financial Services Extreme competition New products and instruments daily Rapid development and delivery Rapid experimentation
  50. 50. Insurance Very price sensitive Highly competitive Driven by data
  51. 51. Huge capacity requirements (sometimes).
  52. 52. Large data volumes.
  53. 53. Stringent regulatory, compliance and security requirements.
  54. 54. Media & Entertainment
  55. 55. 1950 1960 1970 1980 1990 2000 2010 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Print Only Including Online Millions of 2012 Dollars Newspaper Advertising Revenue Adjusted for Inflation, 1950 to 2012 Source: Newspaper Association of AmericaCarpe Diem Blog
  56. 56. Media and Entertainment New ways to monetize content Competitive landscape changing Highly competitive Driven by data
  57. 57. Manufacturing
  58. 58. Manufacturing Increasingly global Highly collaborative Significant scale and performance
  59. 59. West Coast Data Center East Coast Data Center Switzerland Data Center 80ms 120ms 80ms
  60. 60. CEED Collaborative Federated Environment Access Materials Data and Models from Global Partners With Governance, Controllership, and Ownership
  61. 61. Hospitality
  62. 62. Hospitality Rapid growth Cost conscious IT is undifferentiated heavy lifting A ‘long tail’ from B&B to boutiques
  63. 63. Rapid growth and huge opportunities for online engagement.
  64. 64. Focus on the customer
  65. 65. Retail and E-Commerce
  66. 66. Transformation: What drives it? Who is doing it? What is next?
  67. 67. Transformation: What drives it? Who is doing it? What is next?
  68. 68. The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams “ ” Jeff Bezos, Letter to Shareholders, 2012

×